A Guide to Marketing Analysis and Planning for Community Banks PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 422
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Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Author: Mary A. Pezzullo
Publisher:
ISBN: 9780899823546
Category : Bank marketing
Languages : en
Pages : 564
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Book Description
This third edition offers you an opportunity to master the details of the marketing process. MARKETING FOR BANKERS defines what marketing is & why your understanding of this concept is essential in today's competitive economic environment. Chapters are devoted to "The Development of a Situation Analysis," "Objective Setting & Strategy Formulation," "Consumer & Organizational Buying Behavior," "Target Market Selection & Position Strategies," & "Promotion Strategy: Advertising & Sales Promotion," among many other topics.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Author:
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ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 912
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Book Description
1981- in 2 v.: v.1, Subject index; v.2, Title index, Publisher/title index, Association name index, Acronym index, Key to publishers' and distributors' abbreviations.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1528
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Author: Paul Copley
Publisher: SAGE
ISBN: 1473908337
Category : Business & Economics
Languages : en
Pages : 759
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Book Description
Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
Author: American Bankers Association
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 650
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Book Description
