A Guide to Empirical Research in Communication PDF Download
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Author: John Sumser
Publisher: Sage Publications (CA)
ISBN: 9780761922216
Category : Communication in the social sciences
Languages : en
Pages : 239
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Book Description
This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.
Author: John Sumser
Publisher: SAGE
ISBN: 9780761922223
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: John C. Reinard
Publisher: SAGE Publications
ISBN: 1506320481
Category : Language Arts & Disciplines
Languages : en
Pages : 604
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Book Description
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences
Author: Doug Specht
Publisher: University of Westminster Press
ISBN: 1912656574
Category : Education
Languages : en
Pages : 184
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Book Description
All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.
Author: Leanne C. Powner
Publisher: CQ Press
ISBN: 1483370666
Category : Political Science
Languages : en
Pages : 320
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Book Description
Students can easily misstep when they first begin to do research. Leanne C. Powner’s new title Empirical Research and Writing: A Student′s Practical Guide provides valuable advice and guidance on conducting and writing about empirical research. Chapter by chapter, students are guided through the key steps in the research process. Written in a lively and engaging manner and with a dose of humor, this practical text shows students exactly how to choose a research topic, conduct a literature review, make research design decisions, collect and analyze data, and then write up and present the results. The book′s approachable style and just-in-time information delivery make it a text students will want to read, and its wide-ranging and surprisingly sophisticated coverage will make it an important resource for their later coursework.
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author: Sue L. T. McGregor
Publisher: SAGE Publications
ISBN: 1506350976
Category : Social Science
Languages : en
Pages : 880
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Book Description
Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report.
Author: James A. Anderson
Publisher: SAGE Publications
ISBN: 1412998476
Category : Language Arts & Disciplines
Languages : en
Pages : 465
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Book Description
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
Author: John Sumser
Publisher: Sage Publications (CA)
ISBN: 9780761922216
Category : Communication in the social sciences
Languages : en
Pages : 239
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Book Description
This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.
Author: Jason S. Wrench
Publisher: Oxford University Press, USA
ISBN: 9780199931804
Category : Communication
Languages : en
Pages : 0
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Book Description
"A comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors ... encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and presernt their research, the text provides them with the opportunity to immediately apply these skills in research scenarios."--P. [4] of cover.
