Small Business Marketing PDF Download
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Author: Stuart Atkins Mba
Publisher: Booksurge Publishing
ISBN: 9781439255414
Category : Advertising
Languages : en
Pages : 0
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Book Description
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Author: Stuart Atkins Mba
Publisher: Booksurge Publishing
ISBN: 9781439255414
Category : Advertising
Languages : en
Pages : 0
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Book Description
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
Author: Barbara Weltman
Publisher: John Wiley & Sons
ISBN: 0471793965
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
Author: Jason Reid
Publisher: Course Technology
ISBN: 9781435457805
Category : Small business
Languages : en
Pages : 0
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Book Description
Presents practical advice on getting a small business to grow, covering such topics as branding, marketing, sales, personnel management, customers, new technology, and business plans.
Author: Sherrie A. Madia
Publisher: Basecamp Communications, LLC
ISBN: 9780982618516
Category : Business communication
Languages : en
Pages : 0
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Book Description
The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
Author: Johannes Schartau
Publisher: Addison-Wesley Professional
ISBN: 0136523374
Category : Computers
Languages : en
Pages : 342
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Book Description
Escape “Zombie Scrum” and Get Real Value from Agile! “Professional Scrum and Zombie Scrum are mortal enemies in eternal combat. If you relax your guard, Zombie Scrum comes back. This guide helps you stay on your guard, providing very practical tips for identifying when you have become a Zombie and how to stop this from happening. A must-have for any Zombie Scrum hunter.” --Dave West, CEO, Scrum.org “Barry, Christiaan, and Johannes have done a magnificent job of accumulating successful experiences and sharing their inspiring stories in this very practical book. They don't shy away from telling it like it is, which is why their proposals are always as useful as they are grounded in reality.” --Henri Lipmanowicz, cofounder, Liberating Structures Millions of professionals use Scrum. It is the #1 approach to agile software development in the world. Even so, by some estimates, over 70% of Scrum adoptions fall flat. Developers find themselves using “Zombie Scrum” processes that look like Scrum, but are slow, lifeless, and joyless. Scrum is just not working for them. Zombie Scrum Survival Guide reveals why Scrum runs aground and shows how to supercharge your Scrum outcomes, while having a lot more fun along the way. Humorous, visual, and extremely relatable, it offers practical approaches, exercises, and tools for escaping Zombie Scrum. Even if you are surrounded by skeptics, this book will be the antidote to help you build more of what users need, ship faster, improve more continuously, interact more successfully in any team, and feel a whole lot better about what you are doing. Suddenly, one day soon, you will remember: that is why we adopted Scrum in the first place! Learn how Zombie Scrum infects you, why it spreads, and how to inoculate yourself Get closer to your stakeholders, and wake up to their understanding of value Discover why Zombie teams can't learn, and what to do about it Clear away the specific obstacles to real continuous improvement Make self-managed teams real so people can behave like humans, not Zombies Zombie Scrum Survival Guide is for Scrum Masters, Scrum practitioners, Agile coaches and leaders, and everyone who wants to transform the promises of Scrum into reality. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Author: Bianca Miller-Cole
Publisher: Penguin UK
ISBN: 0241447402
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
***SUNDAY TIMES BESTSELLER*** With straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable This book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen Method Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way? In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty *Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance *Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)
Author: Edgar H. Schein
Publisher: John Wiley & Sons
ISBN: 0470293713
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective. Offers a new edition of a classic work with a focus on practitioners Includes new case examples and information on globalization, the effects of technology, and managerial competencies Covers the basics on changing culture and includes a wealth of practical advice
Author: Robert I. Sutton
Publisher: HarperCollins
ISBN: 1328695921
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
“This book is a contemporary classic—a shrewd and spirited guide to protecting ourselves from the jerks, bullies, tyrants, and trolls who seek to demean. We desperately need this antidote to the a-holes in our midst.”—Daniel H. Pink, best-selling author of To Sell Is Human and Drive How to avoid, outwit, and disarm assholes, from the author of the classic The No Asshole Rule As entertaining as it is useful, The Asshole Survival Guide delivers a cogent and methodical game plan for anybody who feels plagued by assholes. Sutton starts with diagnosis—what kind of asshole problem, exactly, are you dealing with? From there, he provides field-tested, evidence-based, and often surprising strategies for dealing with assholes—avoiding them, outwitting them, disarming them, sending them packing, and developing protective psychological armor. Sutton even teaches readers how to look inward to stifle their own inner jackass. Ultimately, this survival guide is about developing an outlook and personal plan that will help you preserve the sanity in your work life, and rescue all those perfectly good days from being ruined by some jerk. “Thought-provoking and often hilarious . . . An indispensable resource.”—Gretchen Rubin, best-selling author of The Happiness Project and Better Than Before “At last . . . clear steps for rejecting, deflecting, and deflating the jerks who blight our lives . . . Useful, evidence-based, and fun to read.”—Robert Cialdini, best-selling author of Influence and Pre-Suasion
Author: Edward Poll
Publisher: American Bar Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Shows lawyers how to manage their practices in a more business-like manner. It explains how to determine both personal and law firm goals.
Author: Benjamin Benson
Publisher: McGraw-Hill Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Identifies the problems that confront most family businesses and provides practical, no-nonsense advice to help your business grow while preserving harmony in your family.
