Social Media PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social Media PDF full book. Access full book title Social Media by Kehbuma Langmia. Download full books in PDF and EPUB format.
Author: Kehbuma Langmia
Publisher: University Press of America
ISBN: 0761861963
Category : Social Science
Languages : en
Pages : 275
Get Book Here
Book Description
Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192518526
Category : Computers
Languages : en
Pages : 257
Get Book Here
Book Description
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192578936
Category : Social Science
Languages : en
Pages : 675
Get Book Here
Book Description
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
Author: Craig Calhoun
Publisher: Oxford University Press
ISBN: 0199771200
Category : Social Science
Languages : en
Pages : 582
Get Book Here
Book Description
Featuring over 1,800 concise definitions of key terms, the Dictionary of the Social Sciences is the most comprehensive, authoritative single-volume work of its kind. With coverage on the vocabularies of anthropology, sociology, political science, economics, human geography, cultural studies, and Marxism, the Dictionary is an integrated, easy-to-use, A-to-Z reference tool. Designed for students and non-specialists, it examines classic and contemporary scholarship including basic terms, concepts, theories, schools of thought, methodologies, issues, and controversies. As a true dictionary, it also contains concise, jargon-free definitions that explain the rich, sometimes complex language of these increasingly visible fields.
Author: Mark Elliot
Publisher: Oxford University Press
ISBN: 0192520121
Category : Reference
Languages : en
Pages : 183
Get Book Here
Book Description
A Dictionary of Social Research Methods offers succinct, clear, expert explanations of key terms from both method and methodology in social research, in over 300 entries. It covers the whole range of qualitative, quantitative, and other methods; and ranges from practical techniques like correlation to methodological approaches such as ethnography. This wide-ranging approach enables it to cover terms needed by every social science discipline along with business and management, education, health, and other areas that encompass social research within their remit. This is a reliable resource for students, academics, and professional researchers who undertake social research, or need to evaluate and present its results.
Author: Charles Doyle
Publisher: OUP Oxford
ISBN: 0191044997
Category : Business & Economics
Languages : en
Pages : 432
Get Book Here
Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Author: Kehbuma Langmia
Publisher: University Press of America
ISBN: 0761861963
Category : Social Science
Languages : en
Pages : 275
Get Book Here
Book Description
Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538186004
Category : Social Science
Languages : en
Pages : 281
Get Book Here
Book Description
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Author: Whitney Lehmann
Publisher: Taylor & Francis
ISBN: 1000900630
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412977800
Category : Business & Economics
Languages : en
Pages : 793
Get Book Here
Book Description
This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.
Author: Ramona Nelson
Publisher: Springer Publishing Company
ISBN: 0826195881
Category : Computers
Languages : en
Pages : 286
Get Book Here
Book Description
Print+CourseSmart
