A Cross-Cultural Study of Commercial Media Discourses PDF Download
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Author: Wenhui Yang
Publisher: Springer Nature
ISBN: 9811586179
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Author: Wenhui Yang
Publisher: Springer Nature
ISBN: 9811586179
Category : Language Arts & Disciplines
Languages : en
Pages : 164
Get Book Here
Book Description
This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Author: Christopher Hart
Publisher: Bloomsbury Publishing
ISBN: 1472527046
Category : Language Arts & Disciplines
Languages : en
Pages : 605
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Book Description
CDS is a multifarious field constantly developing different methodological frameworks for analysing dynamically evolving aspects of language in a broad range of socio-political and institutional contexts. This volume is a cutting-edge, interdisciplinary account of these theoretical and empirical developments. It presents an up-to-date survey of Critical Discourse Studies (CDS), covering both the theoretical landscape and the analytical territories that it extends over. It is intended for critical scholars and students who wish to keep abreast of the current state of the art. The book is divided into two parts. In the first part, the chapters are organised around different methodological perspectives for CDS (history, cognition, multimodality and corpora, among others). In the second part, the chapters are organised around particular discourse types and topics investigated in CDS, both traditionally (e.g. issues of racism and gender inequality) and only more recently (e.g. issues of health, public policy, and the environment). This is, altogether, an essential new reference work for all CDS practitioners.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 532
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Book Description
Author: Antonio Bova
Publisher: Frontiers Media SA
ISBN: 2832556248
Category : Science
Languages : en
Pages : 126
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Book Description
This Research Topic is the third volume of Research Topic "Discourse, Conversation and Argumentation: Theoretical Perspectives and Innovative Empirical Studies". Please, see the second volume here. Also, please see the first volume here. As members of a social world within which interaction needs and communicative tools are intertwined in a series of situated relationships, interactions between individuals, but also between groups and between institutions, emerges from the beginning of life. Thinking about how we participate in an interaction, through verbal and non-verbal exchanges, allows us to focus on explicit and implicit norms, on personal and collective preferences, on subjective and interpersonal theories, and on social processes of construction of meaning that characterize the communicative interactions. Although discursive, conversational, and argumentative interactions play an essential role in our lives, there is no integrated area of psychological research on these types of communicative interactions. A wide variety of works is available concerning the focus on the different roles played by social actors within the interactions (symmetric-asymmetric, protagonist-antagonist, teacher-learner), as well as the interest for the constitutive aspects of the interactions (emotional, motivational, cognitive) or developmental factors (skills, competences, knowledge). However, research on discourse, conversation, and argumentation is conducted in a number of separate research communities that are spread across disciplines and have only limited intertwinement. We believe as necessary to create a space for open dialogue within the community of researchers interested in discourse, conversation, and argumentation from a psychological perspective.
Author: Anita Fetzer
Publisher: John Benjamins Publishing
ISBN: 9027292272
Category : Language Arts & Disciplines
Languages : en
Pages : 394
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Book Description
This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.
Author: Jennifer McClure
Publisher: Lulu.com
ISBN: 1427630704
Category : Education
Languages : en
Pages : 117
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Book Description
The Society is focused on the mastery of new communications tools and technologies and is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies, with an emphasis on the establishment and promotion of best practices. This issue of the JNCR features several contributions that support this underlying ideal, including: an analysis of Internet dependency relations and Internet news exposure, a report on government in the Web 2.0 era and the public sector's use of social media, an exploration of the social media release and its implications for the PR-journalist relationship and a case study that focuses on the ethics of journalism and public relations in the new media environment. In addition, SNCR Founding Fellow Elizabeth Albrycht witnesses the Venice Biennale online and proposes the notion of the noosphere. And, we are pleased to feature the executive summary, authored by SNCR Senior Fellow Paul Gillin, of an upcoming SNCR research study New Media, New Influencers and Implications for the Public Relations Profession. This research, made possible by a grant from the Institute for Public Relations and Wieck Media, examines the criteria communications professionals use to define new influencers; explores how social media is being used to communicate with these influentials; and how organizations are measuring the effects of such efforts.
Author: Bryce Telfer McIntyre
Publisher: Multilingual Matters
ISBN: 9781853593970
Category : Social Science
Languages : en
Pages : 112
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Book Description
A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.
Author: Francesca Bargiela-Chiappini
Publisher: Springer
ISBN: 1137024933
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.
Author: Dal Yong Jin
Publisher: Taylor & Francis
ISBN: 1000778169
Category : Language Arts & Disciplines
Languages : en
Pages : 214
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Book Description
This book examines the nexus of East Asian media, culture, and digital technologies in the early 21st century from a Global South perspective. Providing an empirically rich analysis of the emergence of Asian culture, histories, texts, and state policies as they relate to both Asian media and global media, the author discusses relevant theoretical frameworks as East Asian popular culture and media have shifted the contours of globalization. After overviewing Western media/cultural theories and histories, the book explores the ways in which East Asia-focused analytical frameworks are able to shift people’s understanding of globalization and media, drawing upon examples from different East Asian countries to illustrate how current cultural flows have influenced and have been influenced by a handful of dimensions. Offering an important contribution to understanding the historical trajectory and recent developments of East Asia media, this book will interest students and scholars of media, communication, popular culture, cultural studies, Asian studies, politics and sociology.
Author: Marieke de Mooij
Publisher: SAGE
ISBN: 1529764742
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
