A Critical Analysis of the Representation of Female Body Image in Women Magazines PDF Download
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Author: Asheida Charles
Publisher: GRIN Verlag
ISBN: 3668125449
Category : Performing Arts
Languages : en
Pages : 22
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Book Description
Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author: Asheida Charles
Publisher: GRIN Verlag
ISBN: 3668125449
Category : Performing Arts
Languages : en
Pages : 22
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Book Description
Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author: Karen Bale
Publisher: VDM Publishing
ISBN:
Category : Education
Languages : en
Pages : 70
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Book Description
Body dissatisfaction is a common emotion in women, and female body images published in women's magazines serve as the ideal body standards for some women. The purpose of this content analysis was to ascertain how Caucasian undergraduate female coders would rank the female body images presented in women's fashion, health, and fashion and health-related magazines viewed most often by female undergraduate students as listed in Simmons Market Research Bureau (2003). Samples of the photographic images presented in the 12 women's magazines for June 2005 and samples of the archived 1995 and 2000 issues of these 12 magazines were evaluated by the coders. Furthermore, samples of the female photographic images presented in four May and three June 1950 magazines were also ranked by the coders. This content analysis uses a rating scale to rank female body images that are systematically random sampled from women's magazines. The findings indicate body images vary significantly from 1950 to 2005 and 1995 to 2005. Furthermore, at least 90 percent of the sampled images from the 1995, 2000, and 2005 magazine titles were ranked thin.
Author: Tonia Fondermann
Publisher: GRIN Verlag
ISBN: 3638645436
Category : Mass media and culture
Languages : en
Pages : 0
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Book Description
Seminar paper from the year 2002 in the subject Sociology - Gender Studies, grade: 1,7 (A-), Ruhr-University of Bochum (Sociology), course: Feminist Theory, 14 entries in the bibliography, language: English, abstract: Images of femininity and masculinity are always present in every-day-life. Mass-media supports the gender-specific perception and forms the examples with which we are supposed to be conform. This contributes to the maintenance of stereotypic believes about men and women in our society. When we talk about images of women (or men) we mean all the little things that are connected with the notion "woman" (or "man"). We know what a woman is and how she should look and behave to belong to that category. Society has certain expectations towards the sexes. Often these expectations towards men and women are contrary to each other (e.g. man strong, woman weak). Every human being in the western societies is defined either as male or female. Irene D lling (1993, pp. 23-24) calls these socially formed images collective and cultural patterns of perception and interpretation. Several questions are of interest for this analysis of medial representations of women: How are women represented? Do they correspond to the beauty norm? Are woman mostly connoted with sexuality? And, in order to have a comparative object, I will look at men's representation in the media. I will deal with the following questions: How are men represented in comparison to women? Are gender roles still so stereotypic and rigidly divided, or have they become on both sides more fluent? Supposing now in advance that media still uses traditional stereotypes, I want to find explanation why this is so. Who profits from presenting women according to the clich ? Why is it so difficult to change the medial image of women, and why are women still "in the kitchen" after over two centuries of feminism?
Author: Maggie Wykes
Publisher: SAGE
ISBN: 9780761942481
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Drawing together literature from sociology, gender studies and psychology, this text offers a broad discussion of the topic in the context of socio-cultural change, gender politics and self-identity.
Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Maggie Wykes
Publisher: SAGE
ISBN: 9780761942481
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
The Media and Body Image draws together literature from sociology, gender studies, and psychology; brings together new empirical work on both media representations and audience responses; and offers a broad discussion of this topic in the context of socio-cultural change, gender politics, and self-identity.
Author: Martha Levine
Publisher: BoD – Books on Demand
ISBN: 9535135813
Category : Psychology
Languages : en
Pages : 236
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Book Description
The authors in this book ask us to consider whether the perception of beauty has been defined by our genetics and culture over the years - has it grown and changed? Do certain neural connections define our emotional reactions to beauty? Does beauty follow any rules or laws? Can the aspiration toward beauty be detrimental? Can we divorce ourselves from dictates and sink into a mindful connection with our internal beauty? Can we move from the superficial where "beauty is only skin deep" to an intense appreciation of beauty in all of its variations. The Perception of Beauty will lead to a deeper understanding and contemplation of nature, art, and the world around us.
Author: Donnalyn Pompper
Publisher: Lexington Books
ISBN: 1498519369
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who shared in focus groups and interviews their perceptions of femininity and feminine ideals. Femininity is explored using theories from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics.
Author: Rachel Ritchie
Publisher: Routledge
ISBN: 1317584023
Category : History
Languages : en
Pages : 266
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Book Description
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Author: Anna Simon Matthai
Publisher:
ISBN:
Category : Advertising and youth
Languages : en
Pages : 90
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Book Description
