A Twenty-First Century Guide to Aldersonian Marketing Thought PDF Download
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Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
Get Book Here
Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 258
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Book Description
Author: Library of Congress. Exchange and Gift Division
Publisher:
ISBN:
Category : State government publications
Languages : en
Pages : 922
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Book Description
June and Dec. issues contain listings of periodicals.
Author: David Allen Revzan
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 172
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Book Description
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 812
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Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 702
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Book Description
Includes entries for maps and atlases.
Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 344
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1260
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Book Description
Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author: Albert C. Vara
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Approximately 1000 references (often annotated) primarily about the food industry, but also about the beverage industries. Most references in English. Classified arrangement. Brief explanatory remarks precede the chapters. Appendixes ofpublishers, periodicals, and organizations. Author, title keyword, and subject indexes.
