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Author: Brian Henry
Publisher: Vintage
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Author: Brian Henry
Publisher: Vintage
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 814
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Book Description
Author: AA. VV.
Publisher: FrancoAngeli
ISBN: 885687430X
Category : Psychology
Languages : en
Pages : 470
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Book Description
1240.370
Author: Gail Robinson
Publisher: Scientific e-Resources
ISBN: 1839472065
Category :
Languages : en
Pages : 310
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Book Description
The study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, but are (in some form) practiced at most institutions that study mass communication Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. The presented book has been written in view of tremendous changes being marked in almost each and every spheres of life in 21st century ad the role of media has also made a significant change. Its changing role and its perception are being deliberately marked. The book carries out comprehensive analysis of above mentioned facts.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 352
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Book Description
Author: Gene Williams
Publisher: Scientific e-Resources
ISBN: 1839472162
Category :
Languages : en
Pages : 317
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Book Description
This book gives a thorough structure to making, overseeing, and deciphering subjective research considers that yield legitimate and valuable data. Cases of concentrates from an extensive variety of orders represent the qualities, impediments, and uses of the essential subjective strategies: inside and out meetings, center gathering dialogs, ethnography, content investigation, and contextual analysis and account look into. Following a reliable arrangement, parts demonstrate to understudies and scientists proper methodologies to execute every strategy inside a worldview unbiased and adaptable Total Quality Framework (TQF) containing four interrelated segments: Credibility, Analyzability, Transparency, and Usefulness. The book additionally addresses utilizations of the TQF to the composition, survey, and assessment of subjective research proposition and original copies. This book indicates how the parts of configuration interface with each other, and gives a methodology to making intelligent and workable connections among these plan segments, featuring key outline issues.
Author: M. Joseph Sirgy
Publisher: Springer
ISBN: 3319173235
Category : Business & Economics
Languages : en
Pages : 674
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Book Description
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 490
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Book Description
Author: Elke Schuessler
Publisher: Emerald Group Publishing
ISBN: 1839828749
Category : Social Science
Languages : en
Pages : 320
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Book Description
This volume brings together empirical and conceptual papers that go beyond questions of idea generation to account for the dynamics of idea development, judgement, and dissemination – processes which are at the heart of organizing for innovation.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1510
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Book Description
