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Author: Dr Martin Samuels
Publisher: Routledge
ISBN: 1135238499
Category : History
Languages : en
Pages : 354
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Book Description
This is a comparative study of the fighting systems of the British and German armies in The Great War. Taking issue with revisionist historians, Samuels argues that German success in battle can be explained by their superior tactical philosophy. The book provides a fascinating insight into the development of infantry tactics at a seminal point in the history of warfare.
Author: Dr Martin Samuels
Publisher: Routledge
ISBN: 1135238499
Category : History
Languages : en
Pages : 354
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Book Description
This is a comparative study of the fighting systems of the British and German armies in The Great War. Taking issue with revisionist historians, Samuels argues that German success in battle can be explained by their superior tactical philosophy. The book provides a fascinating insight into the development of infantry tactics at a seminal point in the history of warfare.
Author: Ernst von Hoffbauer
Publisher:
ISBN:
Category : Franco-Prussian War, 1870-1871
Languages : en
Pages : 454
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Book Description
Author: United States. War Department
Publisher:
ISBN:
Category : Confederate States of America
Languages : en
Pages : 1288
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Book Description
Official records produced by the armies of the United States and the Confederacy, and the executive branches of their respective governments, concerning the military operations of the Civil War, and prisoners of war or prisoners of state. Also annual reports of military departments, calls for troops, correspondence between national and state governments, correspondence between Union and Confederate officials. The final volume includes a synopsis, general index, special index for various military divisions, and background information on how these documents were collected and published. Accompanied by an atlas.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1148
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Book Description
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3368675257
Category : Fiction
Languages : en
Pages : 930
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Book Description
Reprint of the original, first published in 1898.
Author: United States. Congress. Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1230
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Book Description
Author: Infantry School (U.S.)
Publisher:
ISBN:
Category : Bladensburg, Battle of, Bladensburg, Md., 1814
Languages : en
Pages : 42
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Book Description
Author: William H. Davidow
Publisher: Simon and Schuster
ISBN: 1439107556
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Author: Frank Moore
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 866
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Book Description
Author: André Klip
Publisher: Intersentia nv
ISBN: 9050951414
Category : Arbitration (International law)
Languages : en
Pages : 884
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Book Description
