A Car for Every Purse and Purpose in 1938 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Car for Every Purse and Purpose in 1938 PDF full book. Access full book title A Car for Every Purse and Purpose in 1938 by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category : General Motors automobiles
Languages : en
Pages :
Get Book Here
Book Description
Author: John Wysner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
"Every Purse and Purpose, " named after Alfred P. Sloan's description of the first 'reengineered' General Motors in the 1920s, addresses the history of the automotive business and all the factors that have impacted it. It focuses on GM's rise to industry and world dominance through the 'cradle to grave' strategy. Through a decade-by-decade analysis, it traces the company's dramatic success. It also documents its fall following its second major reengineering during the 1980s largely due to a failure to recognize the emergence of the empowerment of the customer. Then, the industry's strategic comeback in the easly 90s is analyzed. Finally, the book provides a detailed prescription for positioning GM to recapture world leadership in the 21st century, based on a return to its roots in product alignment combined with leadership in total customer service.
Author: Alfred P Sloan
Publisher: eNet Press
ISBN: 1618863991
Category : Business & Economics
Languages : en
Pages : 552
Get Book Here
Book Description
Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.
Author: William Knoedelseder
Publisher: HarperCollins
ISBN: 0062289098
Category : Business & Economics
Languages : en
Pages : 342
Get Book Here
Book Description
The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business. As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business. Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 664
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 480
Get Book Here
Book Description
Author: Paul Ingrassia
Publisher: Simon and Schuster
ISBN: 145164065X
Category : Transportation
Languages : en
Pages : 402
Get Book Here
Book Description
A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia. Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.
Author:
Publisher:
ISBN:
Category : Philadelphia (Pa.)
Languages : en
Pages : 2428
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1186
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 718
Get Book Here
Book Description
Author: Andreas Luescher
Publisher: Springer
ISBN: 3030033805
Category : Social Science
Languages : en
Pages : 129
Get Book Here
Book Description
This book focuses on the relationship between the auto industry and the built environment at multiple scales, a topic of particular interest now as the industry is going through a period of major transformation. Drawing from multiple perspectives, including architecture, urban design and urban planning, the authors examine the changing form of the auto factory itself, the changing geography of auto production, and the challenges faced by communities as the auto plants that once brought them prosperity, and often a sense of identity, leave town. They examine four places that are dealing in different ways, and with varying success, with the aftermath of a decommissioned auto plant in their midst. These are Janesville, Wisconsin, and Willow Run, Michigan, in the U.S., and Bochum, Germany, and Genk, Belgium, in Europe. Together these four cases provide some clues about what the future might look like for places that were once intimately connected with the manufacture of cars.
