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Author: Will Harris
Publisher: Penguin
ISBN: 0593300475
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now. Featured in Food and Country directed by Laura Gabbert and Ruth Reichl
Author: Will Harris
Publisher: Penguin
ISBN: 0593300475
Category : Business & Economics
Languages : en
Pages : 305
Get Book Here
Book Description
"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now. Featured in Food and Country directed by Laura Gabbert and Ruth Reichl
Author: Gabe Brown
Publisher: Chelsea Green Publishing
ISBN: 1603587640
Category : Technology & Engineering
Languages : en
Pages : 242
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Book Description
"A regenerative no-till pioneer."—NBC News "We need to reintegrate livestock and crops on our farms and ranches, and Gabe Brown shows us how to do it well."—Temple Grandin, author of Animals in Translation "Dirt to Soil is the [regenerative farming] movements’s holy text."—The Observer Gabe Brown didn’t set out to change the world when he first started working alongside his father-in-law on the family farm in North Dakota. But as a series of weather-related crop disasters put Brown and his wife, Shelly, in desperate financial straits, they started making bold changes to their farm. Brown—in an effort to simply survive—began experimenting with new practices he’d learned about from reading and talking with innovative researchers and ranchers. As he and his family struggled to keep the farm viable, they found themselves on an amazing journey into a new type of farming: regenerative agriculture. Brown dropped the use of most of the herbicides, insecticides, and synthetic fertilizers that are a standard part of conventional agriculture. He switched to no-till planting, started planting diverse cover crops mixes, and changed his grazing practices. In so doing Brown transformed a degraded farm ecosystem into one full of life—starting with the soil and working his way up, one plant and one animal at a time. In Dirt to Soil Gabe Brown tells the story of that amazing journey and offers a wealth of innovative solutions to restoring the soil by laying out and explaining his "five principles of soil health," which are: Limited Disturbance Armor Diversity Living Roots Integrated Animals The Brown’s Ranch model, developed over twenty years of experimentation and refinement, focuses on regenerating resources by continuously enhancing the living biology in the soil. Using regenerative agricultural principles, Brown’s Ranch has grown several inches of new topsoil in only twenty years! The 5,000-acre ranch profitably produces a wide variety of cash crops and cover crops as well as grass-finished beef and lamb, pastured laying hens, broilers, and pastured pork, all marketed directly to consumers. The key is how we think, Brown says. In the industrial agricultural model, all thoughts are focused on killing things. But that mindset was also killing diversity, soil, and profit, Brown realized. Now he channels his creative thinking toward how he can get more life on the land—more plants, animals, and beneficial insects. “The greatest roadblock to solving a problem,” Brown says, “is the human mind.” See Gabe Brown―author and farmer―in the Netflix documentary Kiss the Ground and coming soon, (from the makers of Kiss the Ground) look for Gabe in the new documentary Common Ground!
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Heng Ou
Publisher: Abrams
ISBN: 168335799X
Category : Health & Fitness
Languages : en
Pages : 331
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Book Description
A guide to caring for mind and body while trying to conceive from the bestselling authors of The First Forty Days, with recipes included. The path to motherhood is a deep and transformative process. It can also include unexpected twists and turns. Awakening Fertility is a loving companion to accompany you along the journey—whether your desire to become a mother burns fiercely today or is a future calling just beginning to stir. Intended for women at every stage of the preconception process, this book offers wisdom and guidance to support your body, mind, and spirit—including nearly 50 delicious recipes to nourish yourself deeply.
Author: Cindy Woodsmall
Publisher: WaterBrook
ISBN: 0307730069
Category : Fiction
Languages : en
Pages : 338
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Book Description
Working hard to develop a new Amish community outside of Unity, Maine, Rhoda Byler is fully committed to rehabilitating an orchard with business partner Samuel King. But an impulsive decision has created an unexpected strain in her relationship with her beau, Samuel’s brother, Jacob, threatening plans for the orchard. Amidst mounting tension in matters of the heart and business, Rhoda finds that this fledging settlement feels like the home she has always longed for, and she begins to embrace the God-given, heightened intuition that has always felt like a burden to her. She longs for Jacob to fully be free of his past, so they can work towards the future together. But as Rhoda uses her gift to unpack an old secret with her Englisch neighbors, it is not her beau but an unlikely ally that cheers her on. With the orchard on shaky ground and Jacob’s plans in question, Rhoda is determined to see things through to harvest. But can she trust her insight to direct her path in matters of the heart?
Author: Ben Hewitt
Publisher: Rodale Books
ISBN: 1605291560
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Over the past few years, Hardwick, Vermont, a typical hardscrabble farming community of 3,000 residents, has jump-started its economy and redefined its self-image through a local, self-sustaining food system unlike anything else in America. Even as the recent financial downturn threatens to cripple small businesses and privately owned farms, a stunning number of food-based businesses have grown in the region. The Town That Food Saved is rich with appealing, colorful characters, from the optimistic upstarts creating a new agricultural model to the long-established farmers wary of the rapid change in the region. Hewitt, a journalist and Vermonter, delves deeply into the repercussions of this groundbreaking approach to growing food, both its astounding successes and potential limitations. The captivating story of an unassuming community and its extraordinary determination to build a vibrant local food system, The Town That Food Saved is grounded in ideas that will revolutionize the way we eat and, quite possibly, the way we live.
Author: Josh Tickell
Publisher: Simon and Schuster
ISBN: 1501170252
Category : Family & Relationships
Languages : en
Pages : 352
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Book Description
Pre-publication subtitle: A food revolutionary's guide to reversing climate change.
Author: Gordon Hazard
Publisher:
ISBN: 9780972033800
Category : Cattle
Languages : en
Pages : 146
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Book Description
Author: Jimi Cook
Publisher: Trilogy Christian Publishing
ISBN: 9781647731946
Category : Religion
Languages : en
Pages : 188
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Book Description
Books! Tuition! These two simple words from a group of desperately poor orphans in Zambia set an American couple on a journey to build schools and provide educational resources to forgotten communities around the world. This journey takes an adventurous, daunting, inspiring, and often humorous route from a campfire in the "wrong" village in Zambia to Rwanda, Cambodia, Papua New Guinea, South Africa, Nepal, Ethiopia, Malawi, India, Kenya, Guatemala, and Peru and introduces this couple to Ms. Jean, Beata, Irene, Reachana, Phomotso, Dolly, Grant, OG, Debbie Poppins and so many other world changers along the way. The journey also gives these two university professors more education than their combined six college degrees ever could, gives them an adopted son, and gives them more inspiration than they could ever imagine. Monumental challenges, humbling failures, perspective-shifting experiences, and life-changing successes are shared through the lives and stories of amazing individuals from some of the remotest places on earth. The reader will be amazed, entertained, shocked--and most importantly educated and inspired to see how the opportunity for education, the power of human interaction, and the reach of the ripple effect can change the world one student, one school, and one community at a time.
Author: Jane Witte
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 0
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Book Description
