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Author: Brendan Kane
Publisher: Waterside Productions
ISBN: 9781949001006
Category : Branding (Marketing)
Languages : en
Pages : 0
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Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Author: Brendan Kane
Publisher: Waterside Productions
ISBN: 9781949001006
Category : Branding (Marketing)
Languages : en
Pages : 0
Get Book Here
Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Author: Steve Chandler
Publisher: Robert Reed Pub
ISBN: 9781931741781
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Already being hailed as The modern reader's Think and Grow Rich! in this lively, funny, penetrating book, Chandler and co-author Sam Beckford follow on the heels of Chandler's previous international bestsellers 100 Ways to Motivate Yourself and 100 Ways to Motivate Others. These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power and start fresh entrepreneurial ideas right at home. Written for the age of the home-business entrepreneur, the book appeals to everyone from company CEOs, to life coaches, to stay at home moms, to internet fans to people who are simply thinking of converting that hobby into wealth. This is the deepest and most penetrating study yet of the psychology of prosperity, and the action steps necessary to produce wealth.
Author: Benjamin Lorr
Publisher: Penguin
ISBN: 0553459406
Category : Social Science
Languages : en
Pages : 352
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Book Description
In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn: • The secrets of Trader Joe’s success from Trader Joe himself • Why truckers call their job “sharecropping on wheels” • What it takes for a product to earn certification labels like “organic” and “fair trade” • The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business • The truth behind the alarming slave trade in the shrimp industry The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.
Author: Donald S. Whitney
Publisher: Crossway
ISBN: 1433567253
Category : Religion
Languages : en
Pages : 82
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Book Description
Gathering together for worship is an indispensable part of your family's spiritual life. It is a means for God to reveal himself to you and your loved ones in a powerful way. This practical guide by Donald S. Whitney will prove invaluable to families—with or without children in the home—as they practice God-glorifying, Christ-exalting worship through Bible reading, prayer, and singing. Includes a discussion guide in the back for small groups.
Author:
Publisher: Human Rights Watch
ISBN:
Category : Children
Languages : en
Pages : 106
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Book Description
Author: Mark Davies
Publisher: Routledge
ISBN: 1134874537
Category : Foreign Language Study
Languages : en
Pages : 1457
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Book Description
A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.
Author: Teaching Company, LLC, The
Publisher:
ISBN: 9781598038651
Category :
Languages : en
Pages :
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Book Description
Author: Dorothy Kelley Patterson
Publisher: B&H Publishing Group
ISBN: 1433651335
Category : Bibles
Languages : en
Pages : 1788
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Book Description
The CSB Study Bible for Women is the most comprehensive study Bible ever prepared for women and by women. Featuring extensive study notes and helpful articles by women academically trained in the original biblical languages. Each of the features is crafted to equip you to dig deeper into Scripture and mentor others in your life to do the same. Now available in the Christian Standard Bible (CSB) translation with revised and updated content as well as a beautiful new interior design throughout. Features Include: 6,490 extensive study notes Over 500 word studies 25 full-color maps and reconstructions, and 95 chart Introductions to each book of the Bible, A comprehensive concordance including every woman and reference to women in the Bible Threads of specialized women’s Bible study material woven throughout pointing to God’s larger story including: Biblical Womanhood articles, Answers to “Hard Questions”, Character profiles, Doctrinal notes, and “Written on My Heart” applications Smyth-sewn binding Two-column text in 9.25-point type A woman’s Bible that is great for preparing to teach future bible studies or for daily readings The CSB Study Bible for Women features the highly readable, highly reliable text of the Christian Standard Bible (CSB). The CSB stays as literal as possible to the Bible’s original meaning without sacrificing clarity, making it easier to engage with Scripture’s life-transforming message and to share it with others.
Author: Darren Hardy
Publisher: Rearden's Press
ISBN: 9781733513302
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Introduction -- The height requirement -- Secure your shoulder harness -- Fuel for the motor -- Filling your empty seats -- Riding in the front seat -- Picking up speed -- Hands in the air -- Smile for the camera -- Epilogue -- Final word -- Acknowledgements -- Additional resources.
Author: Kaylene Langford
Publisher: Hardie Grant Publishing
ISBN: 1743587570
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both professional business people and unconventional company founders, this pocket-sized guide will take you through the process of starting your own business in a straightforward and accessible way. This book will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence. Setting up a business can be a rollercoaster, but How to Start a Side Hustle is the perfect companion to guide you through the process! The Survive the Modern World series tackles big subjects in a fun and digestible way. The tone is frank and chatty, but the content is comprehensive. Upskill and expand your knowledge with these accessible pocket guides.
