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Author: Giles Lury
Publisher: Editorial Almuzara
ISBN: 8483562960
Category : Business & Economics
Languages : es
Pages : 207
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Book Description
¿Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen que ver los suricatas con el éxito de una empresa? ¿Por qué el pegamento que no pegaba fue un gran avance tecnológico? A todo el mundo le gustan las buenas historias, pero las historias no se leen solo por puro disfrute, desde siempre han sido una herramienta muy útil para enseñar y aprender. Este libro es la alternativa al clásico manual de marketing: constituye un compendio de historias entretenidas sobre grandes marcas como Playboy, IKEA, Dove, Martini, Google, Disney, Nike, 3M y otras muchas, que concluyen con una moraleja que invita a la reflexión. Historias que dan vida a las claves principales del marketing y que son fáciles de leer y accesibles para todo el público.
Author: Giles Lury
Publisher: Editorial Almuzara
ISBN: 8483562960
Category : Business & Economics
Languages : es
Pages : 207
Get Book Here
Book Description
¿Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen que ver los suricatas con el éxito de una empresa? ¿Por qué el pegamento que no pegaba fue un gran avance tecnológico? A todo el mundo le gustan las buenas historias, pero las historias no se leen solo por puro disfrute, desde siempre han sido una herramienta muy útil para enseñar y aprender. Este libro es la alternativa al clásico manual de marketing: constituye un compendio de historias entretenidas sobre grandes marcas como Playboy, IKEA, Dove, Martini, Google, Disney, Nike, 3M y otras muchas, que concluyen con una moraleja que invita a la reflexión. Historias que dan vida a las claves principales del marketing y que son fáciles de leer y accesibles para todo el público.
Author: Steve Lehto
Publisher: Chicago Review Press
ISBN: 1569767718
Category : Transportation
Languages : en
Pages : 257
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Book Description
Offering a behind-the-scenes look into the world of automotive research and development in the 1960s, this engaging narrative traces the birth of Chrysler’s alternative “jet” car and reveals the story behind its sudden and mysterious demise. Relying on extensive research and firsthand accounts from surviving members of the turbine car program—including the metallurgist who created the exotic metals for the engine and the test driver who drove it at Chrysler's proving grounds—this chronicle documents the bold development of an automobile with a jet turbine engine. In addition to running well on virtually any flammable liquid—including kerosene, vodka, heating oil, and Chanel N°5 perfume—the pioneering engines had one fifth the number of moving parts and required less maintenance than conventional engines. Despite the fleet’s amazing performance over millions of miles by test drivers, Chrysler pulled the plug on the project and crushed almost all of the cars. The reasons behind the surprising end to the jet car fleet are finally explained here.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Thomas J. Peters
Publisher: Harper Collins
ISBN: 0062263617
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author: Giles Lury
Publisher:
ISBN: 9781842180259
Category : Advertising
Languages : en
Pages : 177
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Book Description
Branding is one of the most important developments of the 20th century and is likely to be of key importance well into the 21st century. Giles Lury sets the subject in its proper historical context, and looks at how brands develop, and how they get their names and characteristics. He demonstrates how a successful brand identity builds up, and identifies the key elements that make up a successful brand. He discusses the subject with constant reference to the major brands on the world stage today - Coca-Cola, McDonalds, Virgin, The Body Shop, Disney and many more. This is the second edition of Brandwatching and includes three new chapters: 'How far has branding spread?' 'What does the future hold for branding?' and 'Is branding on the web really that different to other forms of branding?'. Brandwatching is a complete appraisal of branding as it stands today, as it has built up in the past and as it is likely to develop in the future. It is essential reading to marketing managers, students of marketing and anyone interested in the phenomenon of branding. What is a brand? What are the origins of branding? Are there different types of branding? Why do we buy brands?What are brand managers and what do they do? How do brands get their names? What is brand personality and why does a brand need one? What are brand icons and what roles do they play? What is brand positioning and where does it fit into the marketing mix? Why do brands advertise? How do brands grow? What is a brand extension and why is it so popular? Where do new brands come from? What makes a successful brand? What is the world's most valuable brand? Who owns which brands? What is brandographics? How far has branding spread? Is branding on the web really that different to other forms of branding? What does the future hold for branding?
Author: Quek Hong Shin
Publisher: Epigram Books
ISBN: 9814785415
Category : Juvenile Fiction
Languages : en
Pages :
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Book Description
On Simon’s seventh birthday, sugee cake promises to be more than just a birthday treat—it brings together family and friends. Simon’s family always makes sugee cake on special occasions. And today is one of those days. It’s Simon’s seventh birthday! He can’t wait to bite into a slice. But when Simon sits down to enjoy his treat, things don’t go as planned. Or so it seems, for unbeknown to Simon, his friends and family have been planning a birthday surprise for him—one that involves a marvellous sugee cake! A homage to sugee cake that vows to entertain readers as they follow the adventures of Simon and his friends.
Author: Michael Cronin
Publisher: Routledge
ISBN: 0415608597
Category : Computers
Languages : en
Pages : 175
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Book Description
Translation is living through a period of revolutionary upheaval. The effects of digital technology and the internet on translation are continuous, widespread and profound. From automatic online translation services to the rise of crowdsourced translation and the proliferation of translation Apps for smartphones, the translation revolution is everywhere. The implications for human languages, cultures and society of this revolution are radical and far-reaching. In the Information Age that is the Translation Age, new ways of talking and thinking about translation which take full account of the dramatic changes in the digital sphere are urgently required. Michael Cronin examines the role of translation with regard to the debates around emerging digital technologies and analyses their social, cultural and political consequences, guiding readers through the beginnings of translation's engagement with technology, and through to the key issues that exist today. With links to many areas of study, Translation in the Digital Age is a vital read for students of modern languages, translation studies, cultural studies and applied linguistics.
Author: Oili Tanninen
Publisher: Tate
ISBN: 9781849762663
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Hippu the mouse invites Heppu the dog to live with him.
Author: Jaime Roca
Publisher: Penguin
ISBN: 0593083830
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
There are four distinct types of managers. One performs much worse than the rest, and one performs far better. Which type are you? Based on a first-of-its-kind, wide-ranging global study of over 9,000 people, analysts at the global research and advisory firm Gartner were able to classify all managers into one of four types: Teacher managers, who develop employees' skills based on their own expertise and direct their development along a similar track to their own. Cheerleader managers, who give positive feedback while taking a general hands-off approach to employee development. Always-on managers, who provide constant, frequent feedback and coaching on all aspects of the employee's performance. Connector managers, who provide feedback in their area of expertise while connecting employees to others in the team or organization who are better suited to address specific needs. Although the four types of managers are more or less evenly distributed, the Connector manager consistently outperforms the others by a significant margin. Meanwhile, Always-on managers tend to see their employees struggle to grow within the organization. Why is that? Drawing on their groundbreaking data-driven research, as well as in-depth case studies and extensive interviews with managers and employees at companies like IBM, Accenture, and eBay, the authors show what behaviors define a Connector manager, and why they are able to build powerhouse teams. They also show why other types of managers fail to be equally effective, and how they can incorporate behaviors of Connector managers in order to be more effective at building teams.
Author: Charles Jencks
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 120
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Book Description
