Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 125

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Author: Alejandro Bernal Salgado
Publisher:
ISBN:
Category :
Languages : es
Pages : 124

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Alejandro Bernal Salgado es experto digital, lleva más de quince años formulando estrategias digitales para diferentes sectores empresariales con el fin de ayudarlos a incrementar la productividad y potenciar el rendimiento de sus negocios para cumplir con sus metas empresariales. Bernal cuenta con una amplia experiencia a nivel nacional e internacional, lo que le ha permitido convertirse en un visionario analítico y crítico a la hora de establecer planes de trabajo. Es el fundador y director de una exitosa agencia creativa y de marketing digital llamada Tribecom. Gracias a su larga trayectoria decidió compartir sus conocimientos y plasmarlos en su primer libro titulado 7 claves para una exitosa estrategia digital, que reúne los puntos fundamentales que todo gerente, CEO o dueño de una compañía deben tener en cuenta a la hora de planear sus objetivos para cumplir con sus propósitos y triunfar en el mundo digital. "Quiero ofrecerte, con un lenguaje claro y fácil de digerir, una mirada completa de los pilares que componen una estrategia digital exitosa". Una promesa que seguramente será de gran ayuda para todas aquellas personas que quieren migrar al mundo digital.

Author: Digital Sapientia
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : es
Pages : 0

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Book Description
Breve reseña/contexto histórico 1. Revolución Industrial: Aunque no esté directamente relacionada con la transformación digital, la Revolución Industrial (siglo XVIII y XIX) marcó el comienzo de la mecanización y la automatización de los procesos productivos, sentando las bases para la adopción de tecnología en el ámbito laboral. 2. Desarrollo de la computación: A lo largo del siglo XX, se produjo un avance significativo en la computación, desde las primeras computadoras mecánicas hasta el desarrollo de los primeros ordenadores personales. Estos avances allanaron el camino para la digitalización de la información y la automatización de tareas. 3. Internet y la World Wide Web: La creación de Internet en la década de 1960 y su popularización con la invención de la World Wide Web en la década de 1990 revolucionaron la forma en que las personas se comunican, acceden a la información y realizan negocios, sentando las bases para la economía digital. 4. Auge de las redes sociales y dispositivos móviles: En la década de 2000, el surgimiento de plataformas de redes sociales como Facebook, Twitter y LinkedIn, junto con la popularización de dispositivos móviles como smartphones y tablets, cambió la forma en que las personas interactúan entre sí y con las marcas. 5. Big Data y análisis de datos: Con el crecimiento exponencial de la cantidad de datos generados digitalmente, surgió la necesidad de herramientas y técnicas para almacenar, procesar y analizar grandes volúmenes de datos. El surgimiento del Big Data y la analítica de datos ha permitido a las empresas obtener información valiosa a partir de datos masivos. 6. Inteligencia Artificial y Machine Learning: En los últimos años, los avances en inteligencia artificial y aprendizaje automático han llevado a la creación de sistemas y algoritmos capaces de realizar tareas que antes solo podían ser realizadas por humanos, como reconocimiento de voz, traducción de idiomas y conducción autónoma. 7. Blockchain y criptomonedas: La tecnología blockchain, popularizada por la criptomoneda Bitcoin, ha abierto nuevas posibilidades en áreas como la seguridad de la información, la cadena de suministro y las transacciones financieras, cambiando la forma en que se realizan las transacciones digitales y se gestionan los registros. ¡Advertencia para el lector! Q uerido lector intrépido, Antes de que des un paso más allá de esta página, déjanos compartir contigo una advertencia. Lo que estás a punto de descubrir en las páginas de este libro no es solo información. No son solo estrategias. Son las llaves que abrirán las puertas hacia un nuevo mundo de posibilidades para ti y tu organización. Después de sumergirte en las páginas de "Más Allá de lo Convencional: 7 Estrategias para la Transformación Digital", tu forma de pensar sobre los negocios, la tecnología y el futuro cambiará para siempre. Te encontrarás mirando tu entorno con ojos nuevos, viendo oportunidades donde antes solo veías obstáculos. Pero ten cuidado, querido lector. Una vez que hayas absorbido el conocimiento contenido en estas páginas, ya no podrás volver atrás. Estarás armado con las herramientas y el poder para liderar la revolución digital en tu organización, para desafiar lo convencional y abrazar lo extraordinario. Así que prepárate para ser transformado. Prepárate para ser inspirado. Prepárate para ser un líder en la era digital. ¡Adéntrate en este libro con valentía y deja que la aventura comience! Con entusiasmo y expectativa.

Author: Carol Brunson Day
Publisher: Ingram
ISBN: 9780975914007
Category : Child development
Languages : en
Pages : 466

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Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1101218371
Category : Business & Economics
Languages : en
Pages : 300

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The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Author: Leonardo Padura
Publisher: Macmillan
ISBN: 0374201749
Category : Fiction
Languages : en
Pages : 593

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Book Description
Cuban writer Iván Cárdenas Maturell meets a mysterious foreigner on a Havana Beach who is always in the company of two Russian wolfhounds. Ivan quickly names him 'the man who loves dogs'. The man eventually confesses that he is the man who murdered Leon Trotsky in Mexico.

Author: Andrea Basantes-Andrade
Publisher: Springer Nature
ISBN: 3030372219
Category : Technology & Engineering
Languages : en
Pages : 492

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Book Description
This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.

Author: María Berríos
Publisher:
ISBN:
Category : Art, Chilean
Languages : es
Pages : 662

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Book Description
Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

Author: Marvin Harris
Publisher: AltaMira Press
ISBN: 0759116962
Category : Social Science
Languages : en
Pages : 412

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Book Description
Cultural Materialism, published in 1979, was Marvin Harris's first full-length explication of the theory with which his work has been associated. While Harris has developed and modified some of his ideas over the past two decades, generations of professors have looked to this volume as the essential starting point for explaining the science of culture to students. Now available again after a hiatus, this edition of Cultural Materialism contains the complete text of the original book plus a new introduction by Orna and Allen Johnson that updates his ideas and examines the impact that the book and theory have had on anthropological theorizing.

Author: Jose M. Herrou Aragon
Publisher: José M. Herrou Aragón
ISBN: 1471725693
Category : Religion
Languages : en
Pages : 107

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Book Description
Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.