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Author: Ash Cash
Publisher: 1Brick Publishing
ISBN: 1949303519
Category : Music
Languages : en
Pages : 196
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Book Description
In "50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment," we embark on a captivating journey through the heart and soul of hip-hop, where rhythm, rhyme, and business acumen have converged to shape a multi-billion-dollar industry. This book delves into the history of hip-hop business, chronicling both its successes and the pitfalls of deals that have shaped its trajectory. Yet, "50 Years of Hip-Hop Business" doesn't just dwell on the past; it looks to the future. It candidly addresses the exploitation that has plagued hip-hop artists, past and present, and navigates the intricacies of 360 deals. It is a call to action, urging artists to take back ownership of their craft and embrace financial freedom, all while ensuring generational wealth for themselves and their families. As we journey through the highs and lows of hip-hop's business landscape, this book invites readers to reflect on the lessons learned, the resilience displayed, and the potential for empowerment. It's a roadmap for a brighter future, where exploitation is replaced by ownership, and where hip-hop's enduring legacy is not just in its beats but in the wealth it can create for those who crafted its rhythm."50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment" is a must-read for anyone who loves hip-hop, desires to understand its business intricacies, and envisions a future where artistry and financial empowerment unite.
Author: Ash Cash
Publisher: 1Brick Publishing
ISBN: 1949303519
Category : Music
Languages : en
Pages : 196
Get Book Here
Book Description
In "50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment," we embark on a captivating journey through the heart and soul of hip-hop, where rhythm, rhyme, and business acumen have converged to shape a multi-billion-dollar industry. This book delves into the history of hip-hop business, chronicling both its successes and the pitfalls of deals that have shaped its trajectory. Yet, "50 Years of Hip-Hop Business" doesn't just dwell on the past; it looks to the future. It candidly addresses the exploitation that has plagued hip-hop artists, past and present, and navigates the intricacies of 360 deals. It is a call to action, urging artists to take back ownership of their craft and embrace financial freedom, all while ensuring generational wealth for themselves and their families. As we journey through the highs and lows of hip-hop's business landscape, this book invites readers to reflect on the lessons learned, the resilience displayed, and the potential for empowerment. It's a roadmap for a brighter future, where exploitation is replaced by ownership, and where hip-hop's enduring legacy is not just in its beats but in the wealth it can create for those who crafted its rhythm."50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment" is a must-read for anyone who loves hip-hop, desires to understand its business intricacies, and envisions a future where artistry and financial empowerment unite.
Author: Dan Charnas
Publisher: Penguin
ISBN: 1101568119
Category : Music
Languages : en
Pages : 880
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Book Description
“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs. THE INSPIRATION FOR THE VH1 SERIES THE BREAKS The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. INCLUDES PHOTOGRAPHS
Author: Elena Romero
Publisher: Bloomsbury Publishing USA
ISBN: 0313386471
Category : Social Science
Languages : en
Pages : 273
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Book Description
This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from "the hood" to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective.
Author: Ash Cash
Publisher:
ISBN: 9781949303506
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
In "50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment," we embark on a captivating journey through the heart and soul of hip-hop, where rhythm, rhyme, and business acumen have converged to shape a multi-billion-dollar industry. This book delves into the history of hip-hop business, chronicling both its successes and the pitfalls of deals that have shaped its trajectory. Yet, "50 Years of Hip-Hop Business" doesn't just dwell on the past; it looks to the future. It candidly addresses the exploitation that has plagued hip-hop artists, past and present, and navigates the intricacies of 360 deals. It is a call to action, urging artists to take back ownership of their craft and embrace financial freedom, all while ensuring generational wealth for themselves and their families. As we journey through the highs and lows of hip-hop's business landscape, this book invites readers to reflect on the lessons learned, the resilience displayed, and the potential for empowerment. It's a roadmap for a brighter future, where exploitation is replaced by ownership, and where hip-hop's enduring legacy is not just in its beats but in the wealth it can create for those who crafted its rhythm."50 Years of Hip-Hop Business: Reclaiming the Beat; The Journey from Exploitation to Empowerment" is a must-read for anyone who loves hip-hop, desires to understand its business intricacies, and envisions a future where artistry and financial empowerment unite.
Author: James Walker
Publisher: Billboard Books
ISBN: 0307874974
Category : Music
Languages : en
Pages : 361
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Book Description
The first reference book all about the business side of gospel and urban music. Hip-hop and R&B hold 25 percent of the consumer music market. Another 20 percent is held by religious (gospel and Christian) music, soul, disco, dance, and jazz. Here’s the first reference book to offer sound business and legal advice specifically tailored to these areas of the music industry. Securing a record deal, starting a label, publishing music, marketing and promoting—this is the information that today’s musicians need. With insightful examples, quotes, and anecdotes from dozens of top artists and executives, This Business of Urban Music is entertaining as well as informative. Author James J. Walker, Jr., is a leading entertainment lawyer, representing such well-known clients as Cole, Jamie Foxx, DMX, and many others. Now he brings his years of professional expertise in litigation, business, intellectual property, and corporate law to This Business of Urban Music—at a price every aspiring musician can afford.
Author: Jeff Chang
Publisher: St. Martin's Press
ISBN: 1429902698
Category : Social Science
Languages : en
Pages : 561
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Book Description
Can't Stop Won't Stop is a powerful cultural and social history of the end of the American century, and a provocative look into the new world that the hip-hop generation created. Forged in the fires of the Bronx and Kingston, Jamaica, hip-hop became the Esperanto of youth rebellion and a generation-defining movement. In a post-civil rights era defined by deindustrialization and globalization, hip-hop crystallized a multiracial, polycultural generation's worldview, and transformed American politics and culture. But that epic story has never been told with this kind of breadth, insight, and style. Based on original interviews with DJs, b-boys, rappers, graffiti writers, activists, and gang members, with unforgettable portraits of many of hip-hop's forebears, founders, and mavericks, including DJ Kool Herc, Afrika Bambaataa, Chuck D, and Ice Cube, Can't Stop Won't Stop chronicles the events, the ideas, the music, and the art that marked the hip-hop generation's rise from the ashes of the 60's into the new millennium.
Author: Steve Stoute
Publisher: Avery
ISBN: 1592407382
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
Author: Zack O'Malley Greenburg
Publisher:
ISBN: 9780316443388
Category : MUSIC
Languages : en
Pages :
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Book Description
Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
Author: Ethan Brown
Publisher: Anchor
ISBN: 0307489930
Category : Music
Languages : en
Pages : 290
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Book Description
Based on police wiretaps and exclusive interviews with drug kingpins and hip-hop insiders, this is the untold story of how the streets and housing projects of southeast Queens took over the rap industry.For years, rappers from Nas to Ja Rule have hero-worshipped the legendary drug dealers who dominated Queens in the 1980s with their violent crimes and flashy lifestyles. Now, for the first time ever, this gripping narrative digs beneath the hip-hop fables to re-create the rise and fall of hustlers like Lorenzo “Fat Cat” Nichols, Gerald “Prince” Miller, Kenneth “Supreme” McGriff, and Thomas “Tony Montana” Mickens. Spanning twenty-five years, from the violence of the crack era to Run DMC to the infamous murder of NYPD rookie Edward Byrne to Tupac Shakur to 50 Cent’s battles against Ja Rule and Murder Inc., to the killing of Jam Master Jay, Queens Reigns Supreme is the first inside look at the infamous southeast Queens crews and their connections to gangster culture in hip hop today.
Author: Emmett G. Price III
Publisher: Bloomsbury Publishing USA
ISBN: 1851098682
Category : Music
Languages : en
Pages : 365
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Book Description
This work is a revealing chronicle of Hip Hop culture from its beginnings three decades ago to the present, with an analysis of its influence on people and popular culture in the United States and around the world. From Grandmaster Flash and the Furious Five's "The Message," to Jay-Z, Diddy, and 50 Cent, Hip Hop Culture is the first comprehensive reference work to focus on one of the most influential cultural phenomena of our time. Scholarly and streetwise, backed by statistics, documents, and research, it recounts three decades of Hip Hop's evolution, highlighting its defining events, recordings, personalities, movements, and ideas, as well as society's response. How did an inner-city subculture, all but dismissed in the early 1980s, become the ruler of the world's airwaves and iPods? Who are the players who moved Hip Hop from the record bins to the pinnacles of entertainment, business, and fashion? Who are the founders, innovators, legends, and major players? Authoritative and authentic, Hip Hop Culture provides a wealth of information and insights for students, educators, and anyone interested in the ways pop culture reflects and shapes our lives.
