50 Years Behind the Scenes in Advertising PDF Download
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Author: Howard Aldred Jones
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 262
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Book Description
Author: Howard Aldred Jones
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 262
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Book Description
Author: J. J. D. Bullmore
Publisher:
ISBN: 9781841161327
Category : Advertising
Languages : en
Pages : 309
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Book Description
Author:
Publisher:
ISBN: 9780823030811
Category : Humor
Languages : en
Pages : 228
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Book Description
"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."
Author: Ernest W. Baker
Publisher: Wayne State University Press
ISBN: 9780814329108
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.
Author: Jeremy Bullmore
Publisher:
ISBN: 9781899314928
Category : Advertising
Languages : en
Pages : 234
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Book Description
Author: Nicholas LaRue
Publisher: CRC Press
ISBN: 1040022871
Category : Performing Arts
Languages : en
Pages : 238
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Book Description
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
Author: Eliza Williams
Publisher:
ISBN: 9781780674476
Category : Advertising
Languages : en
Pages : 224
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Book Description
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover.
Author: Ibrahim H. Hussney
Publisher: Ibrahim H. Hussney
ISBN:
Category : Architecture
Languages : en
Pages : 275
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Book Description
The current global trend indicates that cross-border international trade is rapidly moving towards liberation from the various restrictions that countries and organizations in the previous era imposed. Therefore, the openness of global markets and the free movement of capital, and the exchange of goods and services will encourage organizations, business establishments, and companies to conquest of new markets, when possible, to establish the dominance of the product and to seize a growing share in world markets. The concept of the internationalization strategy for marketing activity should include attention to the quality of the product or services in general and in particular the cross-border towards foreign markets, with the provision of various possible forms of support for these products intended for export, as this support can come through the activation of international, bilateral, or regional agreements, with the participation of organizations, businesses, corporations and the governments of the countries concerned. Manufacturing different types and styles of products that suit different consumer tastes and behaviors, because these products will face different cultures, trends, needs, and desires. You are directing the necessary care towards studying the price accurately and not only stopping at that but also comparing it with local and international prices and the exchange rate for the currency of the country you want to export. Marketing strategy for the future will be linked to the increase of the interest in informative products and electronic industries, and others that focus on environmentally friendly products and seeking to increase interest toward policies for developing and modernizing products...etc.
Author: Tom Tierney
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 178
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Book Description
Author: Bruce Van Dusen
Publisher: Post Hill Press
ISBN: 1642934038
Category : Biography & Autobiography
Languages : en
Pages : 280
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Book Description
1977. New York City. Cool and crime-ridden, cheap and wild. Bruce Van Dusen shows up in town with a film degree and $150 to his name. He wants to make movies. The only ones anyone will pay him to make? Little ones. Thirty seconds long. Commercials. He has no idea what he’s doing and the money sucks. But he’s a director. He gets hired by a client on life support in the most depressing hospital in New York. Gets peed on by a lion. Explains peristalsis to a Tony winner. Makes a movie and goes to Sundance. Goes back to little movies when it bombs. Keeps hustling, shooting anything. Is an a**hole, pays the price, finally learns when and how to be an a**hole and becomes one of the industry’s stars. Years go by and it’s not what he expected. It’s harder, weirder, and funnier. But it worked out. It worked out great, actually.
