Author: Michael Procopio
Publisher: Happy About
ISBN: 1607731134
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Mitchell Levy
Publisher: Happy About
ISBN: 1607731029
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Author: Jason Alba
Publisher: Happy About
ISBN: 1600052320
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Moluvie Madison
Publisher: Lulu.com
ISBN: 1329590244
Category : Poetry
Languages : en
Pages : 135
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Book Description
By exploring the raw emotions tied to love, betrayal, abuse and enlightenment, Glacier Pen weaves a narrative that mends the heart and stimulates the mind. Revisit the experiences that have made you wonder: Am I worth loving? Where do I fit in? What is my purpose? Feel the depth of loneliness, the sting of rejection and the trauma of broken relationships. A world torn apart. Then ride the poetic turns that put the pieces back together, offering an innovative outlook on the human experience and our individual capacity to transform the world around us.
Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author: Phil Burton
Publisher: Happy About
ISBN: 1607730812
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Author: Lori L. Harmon
Publisher: Super Star Press
ISBN: 1607731150
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their field sales counterpart. If you are a “C” level executive with responsibility for delivering revenue, you cannot afford to overlook the rules contained in this fast-paced, powerful, book. ‘42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams that Deliver Quantum Results’ will help you and your team understand:
- The key elements required to build a high-velocity inside sales team that will accelerate your revenue.
- The different types of inside sales teams you can leverage, how and where to staff them, and the types of tools that are required for them to operate effectively.
- The importance of a common sales language, consistent processes and clearly defined weekly metrics.
With the popularity of inside sales skyrocketing, so is the demand for inside sales talent. Lori Harmon and Debbi Funk prepare you with the info you need to make smart choices when building a high-velocity inside sales team; This includes recognizing the specialized skills required to manage and lead an inside sales team, understanding the skills required of an ideal inside sales rep, and quantifying the cost of a bad hire. Pick up this book and see for yourself the value that these rules will help you bring to your organization.
Author: Philippa Gamse
Publisher: Happy About
ISBN: 1607730960
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.
Author: Mike Barlow
Publisher: John Wiley & Sons
ISBN: 1118005236
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
