33 Phenomena of Purchasing Decisions PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download 33 Phenomena of Purchasing Decisions PDF full book. Access full book title 33 Phenomena of Purchasing Decisions by Sebastian Oetzel. Download full books in PDF and EPUB format.
Author: Sebastian Oetzel
Publisher: Springer Nature
ISBN: 3658447990
Category :
Languages : en
Pages : 180
Get Book Here
Book Description
Author: Sebastian Oetzel
Publisher: Springer Nature
ISBN: 3658447990
Category :
Languages : en
Pages : 180
Get Book Here
Book Description
Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131722367
Category : Brand name products
Languages : en
Pages : 628
Get Book Here
Book Description
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author: Suleman Sarwar
Publisher: Frontiers Media SA
ISBN: 2832556892
Category : Medical
Languages : en
Pages : 559
Get Book Here
Book Description
Sustainable economic growth is important due to its implications for the ecosystem, natural resources, and human development. Public health is also a key factor in developing a sustainable economy, and it is a national asset because of its impact on labor supply and productivity. Health conditions depend on various factors, such as environmental hazards, availability of public facilities, economic conditions, pandemics etc. Green energy has an association with health, as it guarantees a clean environment. Such measures are necessary to improve the public’s mental and physical health, leading to sustainable economic growth. Hence, green energy, governance, and health are the potential avenues to enhance public health, promoting sustainable economic growth.
Author: Eduard Cristobal-Fransi
Publisher: MDPI
ISBN: 303928682X
Category : Business & Economics
Languages : en
Pages : 204
Get Book Here
Book Description
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
Get Book Here
Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: IFC Markets
Publisher: IFC Markets
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
Get Book Here
Book Description
Technical analysis attempts to understand the market psychology by studying the behavior of the market in the past. If one understands the essence, benefits and limitations of technical analysis, it can give him new skills to become a better trader. The main objective of “Technical Analysis Explained” is to help you learn the most essential and fundamental points of technical analysis, understand why and how successful traders use it in their trade and develop your own trading strategy based on technical charts and indicators. It’s a complete work to show you when to use technical charts and indicators, what the trend stands for and how to predict future market movements. Read this tutorial and discover all the aspects of technical analysis in detail. Note that currently the book is completely free.
Author: Alexander Dierks
Publisher: Springer
ISBN: 3658178221
Category : Business & Economics
Languages : en
Pages : 401
Get Book Here
Book Description
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.
Author: Bert Rosenbloom
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 682
Get Book Here
Book Description
'Marketing Channels' provides a management focus and managerial framework to its title subject. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects recent global, socio-cultural, and technological changes.
Author: Luca Petruzzellis
Publisher: Springer
ISBN: 3319298771
Category : Business & Economics
Languages : en
Pages : 910
Get Book Here
Book Description
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Martin Kornberger
Publisher: Cambridge University Press
ISBN: 1139485660
Category : Business & Economics
Languages : en
Pages : 329
Get Book Here
Book Description
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
