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Author: Steven L. Taylor
Publisher: Icon Books Ltd
ISBN: 1848314272
Category : Political Science
Languages : en
Pages : 298
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Book Description
You may be OK with standard stuff like Conservatism and Democracy, but do you really know what Patrimonialism is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us? 30-Second Politics will help dispel this fog mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.
Author: Steven L. Taylor
Publisher: Icon Books Ltd
ISBN: 1848314272
Category : Political Science
Languages : en
Pages : 298
Get Book
Book Description
You may be OK with standard stuff like Conservatism and Democracy, but do you really know what Patrimonialism is? And what about Oligarchy? Anarcho-syndicalism? Politics is, we are willing to bet, the most passionately argued-over subject matter, and yet how many of us flounder around in confrontational debates because we have no grip on political theory, just a vague notion that they are all out to get us? 30-Second Politics will help dispel this fog mistrust and paranoia. It challenges political theorists of all colors to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens. At no public expense, the book explains each political theory in nothing more than two pages, 300 words, and some propaganda-style imagery, for we all know that a picture opportunity is worth a thousand words of dull interview.
Author: Montague Kern
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. Journal of Communication Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of `touching someone.' Choice In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 used negative advertising. The book goes on to explain the rise of negative advertising in the presidential race of 1988. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.
Author: Steven Lynn Taylor
Publisher:
ISBN: 9781435133341
Category : Political science
Languages : en
Pages : 159
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Book Description
Author: Steven L. Taylor
Publisher: Pier 9
ISBN: 9781743361474
Category : Political science
Languages : en
Pages : 159
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Book Description
30-Second Politics will help dispel the fog of mistrust and paranoia. It challenges political theorists of all colours to come up with no-frill, no-spin, tell-it-like-it-is explanations of the 50 most important political -isms, -archies, and -ocracies that have pertained since the time of Periclean Athens.
Author: Donald Marron
Publisher: Icon Books Ltd
ISBN: 1848314493
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.
Author: Christian Jarrett
Publisher: Icon Books Ltd
ISBN: 1848314515
Category : Psychology
Languages : en
Pages : 160
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Book Description
The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?
Author: Glenn W. Richardson, Jr.
Publisher: Rowman & Littlefield Publishers
ISBN: 146164156X
Category : Political Science
Languages : en
Pages : 216
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Book Description
Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.
Author: Jeffrey P. Jones
Publisher: Rowman & Littlefield Publishers
ISBN: 0742565297
Category : Social Science
Languages : en
Pages : 329
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Book Description
In this completely revised and updated edition (including eight new chapters), Jeffrey Jones charts the evolution and maturation of political entertainment television by examining The Daily Show with Jon Stewart, The Colbert Report, Politically Incorrect/Real Time with Bill Maher, and Michael Moore's TV Nation and The Awful Truth. This volume investigates how and why these shows have been central locations for the critique of political and economic power and an important resource for citizens during numerous political crises. In an age of Truthiness, fake news and humorous political talk have proven themselves viable forms of alternative reporting and critical means for ascertaining truth, and in the process, questioning the legitimacy of news media's role as the primary mediator of political life. The book also addresses the persistent claims that these programs have cynical effects and create misinformed young citizens, demonstrating instead how such programming provides for an informed, active, and meaningful citizenship. The new edition takes account of the many changes that have occurred in television and political culture since Entertaining Politics' initial release.
Author: Kathleen Kelley Reardon, Ph.D.
Publisher: Crown Currency
ISBN: 0385515162
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
From It’s All Politics Like business in general, politics is not a spectator sport. You cannot afford to be apolitical at work if you have any aspirations for advancement. The only way to avoid politics is to avoid people—by finding an out-of-the-way corner where you can do your job. Of course, it’s the same job you’ll likely be doing for the rest of your career. In any job, when you reach a certain level of technical competence, politics is what makes all the difference with regard to success. At that point, it is indeed all politics. Everyday brilliant people take a backseat to their politically adept colleagues by failing to win crucial support for their ideas. Sometimes politics involves going around or bending rules, but more typically it’s about positioning your ideas in a favorable light, and knowing what to say, and how and when to say it.… Keep in mind that people benefit from perpetuating the image of politics as something you either know or you don’t. Ignore them. Political acumen is largely learned from observation. And then it’s a matter of practice, practice, practice. When a journalist suggested that golfing great Gary Player was very lucky, he replied: “It’s funny, but the more I practice, the luckier I get.” The same is true of politics. An indispensable guide to mastering the ins and outs of office politics—the single most important factor in getting ahead in your career As management professor and consultant Kathleen Reardon explains in her new book, It's All Politics, talent and hard work alone will not get you to the top. What separates the winners from the losers in corporate life is politics. As Reardon explains, the most talented and accomplished employees often take a backseat to their politically adept coworkers, losing ground in the race to get ahead—sometimes even losing their jobs. Why? Because they’ve failed to manage the important relationships with the people who can best reward their creativity and intelligence. To determine whether you need a crash course in Office Politics 101, ask yourself the following questions: Do I get credit for my ideas? Do I know how to deal with a difficult colleague? Do I get the plum assignments? Do I have a mentor? Do I say no gracefully and pick my battles wisely? Am I in the loop? Reardon has interviewed hundreds of employees, from successful veterans to aspiring hopefuls, examining why some people who work hard and effectively at their jobs fall behind, while those who are adept at “reading the office tea leaves” forge ahead. Being politically savvy doesn’t mean being unethical or devious. At heart, it’s about listening to and relating to others, and making choices that advance everyone’s goals. Like it or not, when it comes to work, it’s all politics. And politics is all about knowing what to say, when to say it, and who to say it to.
Author: Crina Archer
Publisher: Fordham Univ Press
ISBN: 0823251411
Category : Nature
Languages : en
Pages : 225
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Book Description
The essays collected here, by both eminent and emerging scholars, engage interlocutors from Machiavelli to Arendt. Individually, they contribute compelling readings of important political thinkers and add fresh insights to debates in areas such as environmentalism and human rights. Together, the volume issues a call to think anew about nature, not only as a traditional concept that should be deconstructed or affirmed but also as a site of human political activity and struggle worthy of sustained theoretical attention.
