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Author: Rob Carter
Publisher: John Wiley & Sons
ISBN: 1119312566
Category : Architecture
Languages : en
Pages : 373
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Book Description
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Author: Rob Carter
Publisher: John Wiley & Sons
ISBN: 1119312566
Category : Architecture
Languages : en
Pages : 373
Get Book Here
Book Description
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Author: Kaj Johansson
Publisher: John Wiley & Sons
ISBN: 1118184874
Category : Design
Languages : en
Pages : 402
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Book Description
The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archiving Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management Is full color throughout, with updated images and screenshots Includes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 466
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 622
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 480
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 398
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author:
Publisher: Courier Corporation
ISBN: 0486995038
Category : Design
Languages : en
Pages : 52
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Book Description
Versatile, black-and-white fonts ranging from the stark and simple Franklin Outline and the commanding Bold Sans to the appealing Jolsen Soprano and the stately Columna Outline provide graphic designers with countless design opportunities. Most alphabets include upper- and lower-case letters and also feature numbers and punctuation marks.
Author: Robert S. U. Heathcote
Publisher: Payne Gallway
ISBN: 1903112478
Category : Microsoft PowerPoint (Computer file)
Languages : en
Pages : 68
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Book Description
An introduction to Microsoft PowerPoint presentation graphics software for primary and secondary schools, and an accompaniment to "Basic PowerPoint 2000" with advice and additional material for teachers, together with photocopiable worksheets as a resource for lessons.
Author: Ted Landau
Publisher: Peachpit Press
ISBN: 9780201699630
Category : Computers
Languages : en
Pages : 984
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Book Description
Landau, contributing editor to "Macworld" magazine and the Webmaster for MacFixIt, a Web site for Mac troubleshooting, offers clear, step-by-step instructions that are as useful for near-beginners as for pros. Not only does Landau show readers how to fix things and prevent problems, but he sharpens their diagnostic skills so they can fix problems that aren't discussed in the book.
