Author: Jeff Kinney
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
The Ugly Truth
Author: Jeff Kinney
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
School, Family, and Community Partnerships
Author: Joyce L. Epstein
Publisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508
Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Publisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508
Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
My New Crush Gave to Me
Author: Shani Petroff
Publisher: Swoon Reads
ISBN: 1250130328
Category : Juvenile Fiction
Languages : en
Pages : 289
Book Description
Charlotte "Charlie" Donovan knows what she wants for Christmas: Teo Ortiz. He's a star athlete, a member of the National Honor Society, invited to every party, and a contributor to the school paper (where Charlie is co-editor). Basically, he's exactly the type of guy Charlie's looking for. The only problem - he barely knows she exists. But Charlie has a plan: Rig the paper's Secret Santa and win his heart with five perfect gifts. Enter J.D. Ortiz - Teo's cousin, and possibly the most annoying person on the planet. He's easy going, laid back, unorganized, and spontaneous-the exact opposite of Charlie (and Teo). But he knows what Teo wants, so she's stuck with him. Yet the more time Charlie spends with J.D. the more she starts to wonder: Does she really know what, or rather who, she wants for Christmas?
Publisher: Swoon Reads
ISBN: 1250130328
Category : Juvenile Fiction
Languages : en
Pages : 289
Book Description
Charlotte "Charlie" Donovan knows what she wants for Christmas: Teo Ortiz. He's a star athlete, a member of the National Honor Society, invited to every party, and a contributor to the school paper (where Charlie is co-editor). Basically, he's exactly the type of guy Charlie's looking for. The only problem - he barely knows she exists. But Charlie has a plan: Rig the paper's Secret Santa and win his heart with five perfect gifts. Enter J.D. Ortiz - Teo's cousin, and possibly the most annoying person on the planet. He's easy going, laid back, unorganized, and spontaneous-the exact opposite of Charlie (and Teo). But he knows what Teo wants, so she's stuck with him. Yet the more time Charlie spends with J.D. the more she starts to wonder: Does she really know what, or rather who, she wants for Christmas?
Transportation Planning Handbook
Author: ITE (Institute of Transportation Engineers)
Publisher: John Wiley & Sons
ISBN: 1118762355
Category : Technology & Engineering
Languages : en
Pages : 1204
Book Description
A multi-disciplinary approach to transportation planning fundamentals The Transportation Planning Handbook is a comprehensive, practice-oriented reference that presents the fundamental concepts of transportation planning alongside proven techniques. This new fourth edition is more strongly focused on serving the needs of all users, the role of safety in the planning process, and transportation planning in the context of societal concerns, including the development of more sustainable transportation solutions. The content structure has been redesigned with a new format that promotes a more functionally driven multimodal approach to planning, design, and implementation, including guidance toward the latest tools and technology. The material has been updated to reflect the latest changes to major transportation resources such as the HCM, MUTCD, HSM, and more, including the most current ADA accessibility regulations. Transportation planning has historically followed the rational planning model of defining objectives, identifying problems, generating and evaluating alternatives, and developing plans. Planners are increasingly expected to adopt a more multi-disciplinary approach, especially in light of the rising importance of sustainability and environmental concerns. This book presents the fundamentals of transportation planning in a multidisciplinary context, giving readers a practical reference for day-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning software packages Get up to date on the latest standards, recommendations, and codes Developed by The Institute of Transportation Engineers, this book is the culmination of over seventy years of transportation planning solutions, fully updated to reflect the needs of a changing society. For a comprehensive guide with practical answers, The Transportation Planning Handbook is an essential reference.
Publisher: John Wiley & Sons
ISBN: 1118762355
Category : Technology & Engineering
Languages : en
Pages : 1204
Book Description
A multi-disciplinary approach to transportation planning fundamentals The Transportation Planning Handbook is a comprehensive, practice-oriented reference that presents the fundamental concepts of transportation planning alongside proven techniques. This new fourth edition is more strongly focused on serving the needs of all users, the role of safety in the planning process, and transportation planning in the context of societal concerns, including the development of more sustainable transportation solutions. The content structure has been redesigned with a new format that promotes a more functionally driven multimodal approach to planning, design, and implementation, including guidance toward the latest tools and technology. The material has been updated to reflect the latest changes to major transportation resources such as the HCM, MUTCD, HSM, and more, including the most current ADA accessibility regulations. Transportation planning has historically followed the rational planning model of defining objectives, identifying problems, generating and evaluating alternatives, and developing plans. Planners are increasingly expected to adopt a more multi-disciplinary approach, especially in light of the rising importance of sustainability and environmental concerns. This book presents the fundamentals of transportation planning in a multidisciplinary context, giving readers a practical reference for day-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning software packages Get up to date on the latest standards, recommendations, and codes Developed by The Institute of Transportation Engineers, this book is the culmination of over seventy years of transportation planning solutions, fully updated to reflect the needs of a changing society. For a comprehensive guide with practical answers, The Transportation Planning Handbook is an essential reference.
Loveless
Author: Alice Oseman
Publisher: Scholastic Inc.
ISBN: 1338751956
Category : Young Adult Fiction
Languages : en
Pages : 323
Book Description
For fans of Love, Simon and I Wish You All the Best, a funny, honest, messy, completely relatable story of a girl who realizes that love can be found in many ways that don't involve sex or romance. From the marvelous author of Heartstopper comes an exceptional YA novel about discovering that it's okay if you don't have sexual or romantic feelings for anyone . . . since there are plenty of other ways to find love and connection. This is the funny, honest, messy, completely relatable story of Georgia, who doesn't understand why she can't crush and kiss and make out like her friends do. She's surrounded by the narrative that dating + sex = love. It's not until she gets to college that she discovers the A range of the LGBTQIA+ spectrum -- coming to understand herself as asexual/aromantic. Disrupting the narrative that she's been told since birth isn't easy -- there are many mistakes along the way to inviting people into a newly found articulation of an always-known part of your identity. But Georgia's determined to get her life right, with the help of (and despite the major drama of) her friends.
Publisher: Scholastic Inc.
ISBN: 1338751956
Category : Young Adult Fiction
Languages : en
Pages : 323
Book Description
For fans of Love, Simon and I Wish You All the Best, a funny, honest, messy, completely relatable story of a girl who realizes that love can be found in many ways that don't involve sex or romance. From the marvelous author of Heartstopper comes an exceptional YA novel about discovering that it's okay if you don't have sexual or romantic feelings for anyone . . . since there are plenty of other ways to find love and connection. This is the funny, honest, messy, completely relatable story of Georgia, who doesn't understand why she can't crush and kiss and make out like her friends do. She's surrounded by the narrative that dating + sex = love. It's not until she gets to college that she discovers the A range of the LGBTQIA+ spectrum -- coming to understand herself as asexual/aromantic. Disrupting the narrative that she's been told since birth isn't easy -- there are many mistakes along the way to inviting people into a newly found articulation of an always-known part of your identity. But Georgia's determined to get her life right, with the help of (and despite the major drama of) her friends.
MITRE Systems Engineering Guide
Author:
Publisher:
ISBN: 9780615974422
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780615974422
Category :
Languages : en
Pages :
Book Description
Red Rising
Author: Pierce Brown
Publisher: Del Rey
ISBN: 0345539796
Category : Fiction
Languages : en
Pages : 414
Book Description
NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dystopian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER
Publisher: Del Rey
ISBN: 0345539796
Category : Fiction
Languages : en
Pages : 414
Book Description
NEW YORK TIMES BESTSELLER • Pierce Brown’s relentlessly entertaining debut channels the excitement of The Hunger Games by Suzanne Collins and Ender’s Game by Orson Scott Card. “Red Rising ascends above a crowded dystopian field.”—USA Today ONE OF THE BEST BOOKS OF THE YEAR—Entertainment Weekly, BuzzFeed, Shelf Awareness “I live for the dream that my children will be born free,” she says. “That they will be what they like. That they will own the land their father gave them.” “I live for you,” I say sadly. Eo kisses my cheek. “Then you must live for more.” Darrow is a Red, a member of the lowest caste in the color-coded society of the future. Like his fellow Reds, he works all day, believing that he and his people are making the surface of Mars livable for future generations. Yet he toils willingly, trusting that his blood and sweat will one day result in a better world for his children. But Darrow and his kind have been betrayed. Soon he discovers that humanity reached the surface generations ago. Vast cities and lush wilds spread across the planet. Darrow—and Reds like him—are nothing more than slaves to a decadent ruling class. Inspired by a longing for justice, and driven by the memory of lost love, Darrow sacrifices everything to infiltrate the legendary Institute, a proving ground for the dominant Gold caste, where the next generation of humanity’s overlords struggle for power. He will be forced to compete for his life and the very future of civilization against the best and most brutal of Society’s ruling class. There, he will stop at nothing to bring down his enemies . . . even if it means he has to become one of them to do so. Praise for Red Rising “[A] spectacular adventure . . . one heart-pounding ride . . . Pierce Brown’s dizzyingly good debut novel evokes The Hunger Games, Lord of the Flies, and Ender’s Game. . . . [Red Rising] has everything it needs to become meteoric.”—Entertainment Weekly “Ender, Katniss, and now Darrow.”—Scott Sigler “Red Rising is a sophisticated vision. . . . Brown will find a devoted audience.”—Richmond Times-Dispatch Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE • LIGHT BRINGER
Basic Methods of Policy Analysis and Planning
Author: Carl Patton
Publisher: Routledge
ISBN: 1317350006
Category : Political Science
Languages : en
Pages : 481
Book Description
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Publisher: Routledge
ISBN: 1317350006
Category : Political Science
Languages : en
Pages : 481
Book Description
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Bowling Alone: Revised and Updated
Author: Robert D. Putnam
Publisher: Simon & Schuster
ISBN: 1982130849
Category : History
Languages : en
Pages : 592
Book Description
Updated to include a new chapter about the influence of social media and the Internet—the 20th anniversary edition of Bowling Alone remains a seminal work of social analysis, and its examination of what happened to our sense of community remains more relevant than ever in today’s fractured America. Twenty years, ago, Robert D. Putnam made a seemingly simple observation: once we bowled in leagues, usually after work; but no longer. This seemingly small phenomenon symbolized a significant social change that became the basis of the acclaimed bestseller, Bowling Alone, which The Washington Post called “a very important book” and Putnam, “the de Tocqueville of our generation.” Bowling Alone surveyed in detail Americans’ changing behavior over the decades, showing how we had become increasingly disconnected from family, friends, neighbors, and social structures, whether it’s with the PTA, church, clubs, political parties, or bowling leagues. In the revised edition of his classic work, Putnam shows how our shrinking access to the “social capital” that is the reward of communal activity and community sharing still poses a serious threat to our civic and personal health, and how these consequences have a new resonance for our divided country today. He includes critical new material on the pervasive influence of social media and the internet, which has introduced previously unthinkable opportunities for social connection—as well as unprecedented levels of alienation and isolation. At the time of its publication, Putnam’s then-groundbreaking work showed how social bonds are the most powerful predictor of life satisfaction, and how the loss of social capital is felt in critical ways, acting as a strong predictor of crime rates and other measures of neighborhood quality of life, and affecting our health in other ways. While the ways in which we connect, or become disconnected, have changed over the decades, his central argument remains as powerful and urgent as ever: mending our frayed social capital is key to preserving the very fabric of our society.
Publisher: Simon & Schuster
ISBN: 1982130849
Category : History
Languages : en
Pages : 592
Book Description
Updated to include a new chapter about the influence of social media and the Internet—the 20th anniversary edition of Bowling Alone remains a seminal work of social analysis, and its examination of what happened to our sense of community remains more relevant than ever in today’s fractured America. Twenty years, ago, Robert D. Putnam made a seemingly simple observation: once we bowled in leagues, usually after work; but no longer. This seemingly small phenomenon symbolized a significant social change that became the basis of the acclaimed bestseller, Bowling Alone, which The Washington Post called “a very important book” and Putnam, “the de Tocqueville of our generation.” Bowling Alone surveyed in detail Americans’ changing behavior over the decades, showing how we had become increasingly disconnected from family, friends, neighbors, and social structures, whether it’s with the PTA, church, clubs, political parties, or bowling leagues. In the revised edition of his classic work, Putnam shows how our shrinking access to the “social capital” that is the reward of communal activity and community sharing still poses a serious threat to our civic and personal health, and how these consequences have a new resonance for our divided country today. He includes critical new material on the pervasive influence of social media and the internet, which has introduced previously unthinkable opportunities for social connection—as well as unprecedented levels of alienation and isolation. At the time of its publication, Putnam’s then-groundbreaking work showed how social bonds are the most powerful predictor of life satisfaction, and how the loss of social capital is felt in critical ways, acting as a strong predictor of crime rates and other measures of neighborhood quality of life, and affecting our health in other ways. While the ways in which we connect, or become disconnected, have changed over the decades, his central argument remains as powerful and urgent as ever: mending our frayed social capital is key to preserving the very fabric of our society.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.