Author: Jeff Kinney
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
The Ugly Truth
Author: Jeff Kinney
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
Publisher: Penguin Books Limited
ISBN: 9780141340821
Category : Juvenile Fiction
Languages : en
Pages : 217
Book Description
Diary of a Wimpy Kid: The Ugly Truth is the massively funny fifth title in the highly-illustrated, bestselling and award-winning Diary of a Wimpy Kid series by Jeff Kinney. Perfect for both boys and girls of 8+, reluctant readers and all the millions of devoted Wimpy Kid fans out there. You can also discover Greg on the big screen in any one of the three Wimpy Kid Movie box office smashes.The massively funny fifth book in the bestselling and award-winning Diary of a Wimpy Kid series.Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .Praise for Jeff Kinney and the Diary of a Wimpy Kid series:'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid series' - Sun'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' - Independent'Hilarious!' - Sunday Telegraph'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - The Big IssueAs well as being an international bestselling author, Jeff Kinney is also an online developer and designer. He is the creator of the children's virtual world, poptropica where you can also find the Wimpy Kid boardwalk. He was named one of Time magazine's 100 Most Influential People in 2009. He lives with his family in Massachusetts, USA. www.wimpykidclub.co.uk
Hands Free Mama
Author: Rachel Macy Stafford
Publisher: Zondervan
ISBN: 031033814X
Category : Family & Relationships
Languages : en
Pages : 215
Book Description
Discover the power, joy, and love of living a present, authentic, and intentional life despite a world full of distractions. If technology is the new addiction, then multitasking is the new marching order. We check our email while cooking dinner, send a text while bathing the kids, and spend more time looking into electronic screens than into the eyes of our loved ones. With our never-ending to-do lists and jam-packed schedules, it's no wonder we're distracted. But this isn't the way it has to be. Special education teacher, New York Times bestselling author, and mother Rachel Macy Stafford says enough is enough. Tired of losing track of what matters most in life, Rachel began practicing simple strategies that enabled her to momentarily let go of largely meaningless distractions and engage in meaningful soul-to-soul connections. Finding balance doesn't mean giving up all technology forever. And it doesn't mean forgoing our jobs and responsibilities. What it does mean is seizing the little moments that life offers us to engage in real and meaningful interaction. In these pages, Rachel guides you through how to: Acknowledge the cost of your distraction Make purposeful connection with your family Give your kids the gift of your undivided attention Silence your inner critic Let go of the guilt from past mistakes And move forward with compassion and gratefulness So join Rachel and go hands-free. Discover what happens when you choose to open your heart--and your hands--to the possibilities of each God-given moment.
Publisher: Zondervan
ISBN: 031033814X
Category : Family & Relationships
Languages : en
Pages : 215
Book Description
Discover the power, joy, and love of living a present, authentic, and intentional life despite a world full of distractions. If technology is the new addiction, then multitasking is the new marching order. We check our email while cooking dinner, send a text while bathing the kids, and spend more time looking into electronic screens than into the eyes of our loved ones. With our never-ending to-do lists and jam-packed schedules, it's no wonder we're distracted. But this isn't the way it has to be. Special education teacher, New York Times bestselling author, and mother Rachel Macy Stafford says enough is enough. Tired of losing track of what matters most in life, Rachel began practicing simple strategies that enabled her to momentarily let go of largely meaningless distractions and engage in meaningful soul-to-soul connections. Finding balance doesn't mean giving up all technology forever. And it doesn't mean forgoing our jobs and responsibilities. What it does mean is seizing the little moments that life offers us to engage in real and meaningful interaction. In these pages, Rachel guides you through how to: Acknowledge the cost of your distraction Make purposeful connection with your family Give your kids the gift of your undivided attention Silence your inner critic Let go of the guilt from past mistakes And move forward with compassion and gratefulness So join Rachel and go hands-free. Discover what happens when you choose to open your heart--and your hands--to the possibilities of each God-given moment.
The Plan
Author: Qwen Salsbury
Publisher: Simon and Schuster
ISBN: 1623420695
Category : Fiction
Languages : en
Pages : 224
Book Description
Day of Employment: 358 10:15 a.m. Location: Cubicles outside Canon's office. Co-workers: Betting on how long Canon's new PA will last. Me: No doubts. Ms. Gum-smacker won't last the day. I need to place my bet. Manolo Blahnik's New Fall Shoes: Mine. As soon as Madeline hands over my winnings. Emma Baker has never spoken a word to Alaric Canon, nor has he to her. But she's studied him every day across the office tundra for almost a year. Canon is hard and fierce, terrifying and beautiful. He's also the most stern, unforgiving person Emma has ever seen. Emma's co-workers run a betting pool for Canon's Personal Assistant terminations. There's a separate pot for the day one leaves without crying. Not likely...Canon made a former Navy SEAL cry. He has high standards and low tolerance. Everyone knows it. Everyone stays away. Everyone who can, that is. Except Emma. She can't look away. Alaric Canon is the single most attractive man she's ever seen. Bar none. Canon has never noticed her. Not once in almost a year. She's not even a blip on his radar. But she will be. His radar will be blipless no more. It is a goal. Emma has a plan
Publisher: Simon and Schuster
ISBN: 1623420695
Category : Fiction
Languages : en
Pages : 224
Book Description
Day of Employment: 358 10:15 a.m. Location: Cubicles outside Canon's office. Co-workers: Betting on how long Canon's new PA will last. Me: No doubts. Ms. Gum-smacker won't last the day. I need to place my bet. Manolo Blahnik's New Fall Shoes: Mine. As soon as Madeline hands over my winnings. Emma Baker has never spoken a word to Alaric Canon, nor has he to her. But she's studied him every day across the office tundra for almost a year. Canon is hard and fierce, terrifying and beautiful. He's also the most stern, unforgiving person Emma has ever seen. Emma's co-workers run a betting pool for Canon's Personal Assistant terminations. There's a separate pot for the day one leaves without crying. Not likely...Canon made a former Navy SEAL cry. He has high standards and low tolerance. Everyone knows it. Everyone stays away. Everyone who can, that is. Except Emma. She can't look away. Alaric Canon is the single most attractive man she's ever seen. Bar none. Canon has never noticed her. Not once in almost a year. She's not even a blip on his radar. But she will be. His radar will be blipless no more. It is a goal. Emma has a plan
Don't Mom Alone
Author: Heather MacFadyen
Publisher: Revell
ISBN: 1493431978
Category : Religion
Languages : en
Pages : 208
Book Description
Being a good mom isn't about doing everything right to create a set of perfect trophy children--though every mom has felt the pressure to do just that and to do it all on her own. To ask for help feels like defeat. Yet when we try to do it all by our own strength, we end up depleted, lonely, and ineffective. Heather MacFadyen wants you to know that you are not meant to go it alone. Sharing her most vulnerable, hard mom moments, she shows how moms can be empowered by God, supported by others, and connected with their children. With encouragement and insight, she helps you foster the key relationships you need to be the mom you want to be. Whether you work or stay home, whether you have teenagers or babes in arms, you'll find here a compassionate friend who wants the best--not just for your kids but for you.
Publisher: Revell
ISBN: 1493431978
Category : Religion
Languages : en
Pages : 208
Book Description
Being a good mom isn't about doing everything right to create a set of perfect trophy children--though every mom has felt the pressure to do just that and to do it all on her own. To ask for help feels like defeat. Yet when we try to do it all by our own strength, we end up depleted, lonely, and ineffective. Heather MacFadyen wants you to know that you are not meant to go it alone. Sharing her most vulnerable, hard mom moments, she shows how moms can be empowered by God, supported by others, and connected with their children. With encouragement and insight, she helps you foster the key relationships you need to be the mom you want to be. Whether you work or stay home, whether you have teenagers or babes in arms, you'll find here a compassionate friend who wants the best--not just for your kids but for you.
Don’t Go There
Author: Adam Fletcher
Publisher: Adam Fletcher
ISBN:
Category : Humor
Languages : en
Pages : 263
Book Description
How much would you risk to change your life? Would you go where everyone else is trying to leave? Bestselling author Adam Fletcher did… In this unusual, hilarious travel memoir, he visits ten of the strangest places on earth. There's something he wants to know. Something no-one is telling him. To find the answer he’ll enter a blizzard in China armed with only a pack of biscuits; ponder the apocalypse in Chernobyl; be chased by the Croatian police on his way to Liberland (the world’s newest country); stalk the Sheriff of Transnistria (its most corrupt); and come face-to-face with two (dead) dictators in North Korea (its most dystopian), and much more. Packed full of interesting characters, unusual destinations, and British humour, this is an unforgettable journey with an award-winning travel writer that’s a mixture of Paul Theroux, Bill Bryson, and Douglas Adams. But this quest to understand the world (and himself) will also threaten his sanity, safety and relationship to his eccentric German girlfriend, Annett. Will he make it back safely? Will anyone be waiting when he does? What do you give the dictator that has everything? Discover the answer in Don’t Go There… The books in this series can be read in any order.
Publisher: Adam Fletcher
ISBN:
Category : Humor
Languages : en
Pages : 263
Book Description
How much would you risk to change your life? Would you go where everyone else is trying to leave? Bestselling author Adam Fletcher did… In this unusual, hilarious travel memoir, he visits ten of the strangest places on earth. There's something he wants to know. Something no-one is telling him. To find the answer he’ll enter a blizzard in China armed with only a pack of biscuits; ponder the apocalypse in Chernobyl; be chased by the Croatian police on his way to Liberland (the world’s newest country); stalk the Sheriff of Transnistria (its most corrupt); and come face-to-face with two (dead) dictators in North Korea (its most dystopian), and much more. Packed full of interesting characters, unusual destinations, and British humour, this is an unforgettable journey with an award-winning travel writer that’s a mixture of Paul Theroux, Bill Bryson, and Douglas Adams. But this quest to understand the world (and himself) will also threaten his sanity, safety and relationship to his eccentric German girlfriend, Annett. Will he make it back safely? Will anyone be waiting when he does? What do you give the dictator that has everything? Discover the answer in Don’t Go There… The books in this series can be read in any order.
Content Rules
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Beyond Birds and Bees
Author: Bonnie J. Rough
Publisher: Seal Press
ISBN: 1580057403
Category : Family & Relationships
Languages : en
Pages : 307
Book Description
A provocative inquiry into how we teach our children about bodies, sex, relationships and equality -- with revelatory, practical takeaways from the author's research and eye-opening observations from the world-famous Dutch approach Award-winning author Bonnie J. Rough never expected to write a book about sex, but life handed her a revelation too vital to ignore. As an American parent grappling with concerns about raising children in a society steeped in stereotypes and sexual shame, she couldn't quite picture how to teach the facts of life with a fearless, easygoing, positive attitude. Then a job change relocated her family to Amsterdam, where she soon witnessed the relaxed and egalitarian sexual attitudes of the Dutch. There, she discovered, children learn from babyhood that bodies are normal, the world's best sex ed begins in kindergarten, cooties are a foreign concept, puberty is no big surprise, and questions about sex are welcome at the dinner table. In Beyond Birds and Bees, Rough reveals how although normalizing human sexuality may sound risky, doing so actually prevents unintended consequences, leads to better health and success for our children, and lays the foundation for a future of gender equality. Exploring how the Dutch example translates to American life, Rough highlights a growing wave of ambitious American parents, educators, and influencers poised to transform sex ed -- and our society -- for the better, and shows how families everywhere can give a modern lift to the birds and bees. Down to earth and up to the minute with our profound new cultural conversations about gender, sex, power, autonomy, diversity, and consent, Rough's careful research and engaging storytelling illuminate a forward path for a groundbreaking generation of Americans who want clear examples and actionable steps for how to support children's sexual development -- and overall wellbeing -- from birth onward at home, in schools, and across our evolving culture.
Publisher: Seal Press
ISBN: 1580057403
Category : Family & Relationships
Languages : en
Pages : 307
Book Description
A provocative inquiry into how we teach our children about bodies, sex, relationships and equality -- with revelatory, practical takeaways from the author's research and eye-opening observations from the world-famous Dutch approach Award-winning author Bonnie J. Rough never expected to write a book about sex, but life handed her a revelation too vital to ignore. As an American parent grappling with concerns about raising children in a society steeped in stereotypes and sexual shame, she couldn't quite picture how to teach the facts of life with a fearless, easygoing, positive attitude. Then a job change relocated her family to Amsterdam, where she soon witnessed the relaxed and egalitarian sexual attitudes of the Dutch. There, she discovered, children learn from babyhood that bodies are normal, the world's best sex ed begins in kindergarten, cooties are a foreign concept, puberty is no big surprise, and questions about sex are welcome at the dinner table. In Beyond Birds and Bees, Rough reveals how although normalizing human sexuality may sound risky, doing so actually prevents unintended consequences, leads to better health and success for our children, and lays the foundation for a future of gender equality. Exploring how the Dutch example translates to American life, Rough highlights a growing wave of ambitious American parents, educators, and influencers poised to transform sex ed -- and our society -- for the better, and shows how families everywhere can give a modern lift to the birds and bees. Down to earth and up to the minute with our profound new cultural conversations about gender, sex, power, autonomy, diversity, and consent, Rough's careful research and engaging storytelling illuminate a forward path for a groundbreaking generation of Americans who want clear examples and actionable steps for how to support children's sexual development -- and overall wellbeing -- from birth onward at home, in schools, and across our evolving culture.
Basic Methods of Policy Analysis and Planning
Author: Carl Patton
Publisher: Routledge
ISBN: 1317350006
Category : Political Science
Languages : en
Pages : 481
Book Description
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
Publisher: Routledge
ISBN: 1317350006
Category : Political Science
Languages : en
Pages : 481
Book Description
Updated in its 3rd edition, Basic Methods of Policy Analysis and Planning presents quickly applied methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, Methods which presents quick methods in nine chapters and is organized around the steps in the policy analysis process, and Cases which presents seven policy cases, ranging in degree of complexity, the text provides readers with the resources they need for effective policy planning and analysis. Quantitative and qualitative methods are systematically combined to address policy dilemmas and urban planning problems. Readers and analysts utilizing this text gain comprehensive skills and background needed to impact public policy.
The Emperor's Soul
Author: Brandon Sanderson
Publisher: Dragonsteel, LLC
ISBN: 1938570022
Category : Fiction
Languages : en
Pages : 128
Book Description
WINNER, 2013 Hugo Award for Best Novella! From #1 New York Times bestselling author Brandon Sanderson, The Emperor’s Soul showcases a fascinating magic system as the clock ticks down for a condemned criminal. When Shai is caught replacing the Moon Scepter with her nearly flawless forgery, she must bargain for her life. An assassin has left the Emperor Ashravan without consciousness, a circumstance concealed only by the death of his wife. If the emperor does not emerge after his hundred-day mourning period, the rule of the Heritage Faction will be forfeit and the empire will fall into chaos. Shai is given an impossible task: to create—to Forge—a new soul for the emperor in less than one hundred days. But her soul-Forgery is considered an abomination by her captors. She is confined to a tiny, dirty chamber, guarded by a man who hates her, spied upon by politicians, and trapped behind a door sealed in her own blood. Shai’s only possible ally is the emperor’s most loyal councillor, Gaotona, who struggles to understand her true talent. Time is running out for Shai. Forging, while deducing the motivations of her captors, she needs a perfect plan to escape… -------------------- “Sanderson proves to be an exceptionally talented writer in the pages of this book. Complex as some of the background is, he never gets bogged down filling in details for the reader. Instead we learn everything we need seamlessly as the story unfolds. His prose is lyrical without ever getting in its own way … His characters are fascinating and fully realized. … The Emperor’s Soul is one of those rare high fantasies that feels fresh and is filled with a sense of wonder.” —Charles de Lint, Fantasy & Science Fiction -------------------- A note from the publisher: Brandon will send a free copy of this ebook to anyone who purchased the Tachyon Publications trade paperback. See the title page in the ebook preview for details.
Publisher: Dragonsteel, LLC
ISBN: 1938570022
Category : Fiction
Languages : en
Pages : 128
Book Description
WINNER, 2013 Hugo Award for Best Novella! From #1 New York Times bestselling author Brandon Sanderson, The Emperor’s Soul showcases a fascinating magic system as the clock ticks down for a condemned criminal. When Shai is caught replacing the Moon Scepter with her nearly flawless forgery, she must bargain for her life. An assassin has left the Emperor Ashravan without consciousness, a circumstance concealed only by the death of his wife. If the emperor does not emerge after his hundred-day mourning period, the rule of the Heritage Faction will be forfeit and the empire will fall into chaos. Shai is given an impossible task: to create—to Forge—a new soul for the emperor in less than one hundred days. But her soul-Forgery is considered an abomination by her captors. She is confined to a tiny, dirty chamber, guarded by a man who hates her, spied upon by politicians, and trapped behind a door sealed in her own blood. Shai’s only possible ally is the emperor’s most loyal councillor, Gaotona, who struggles to understand her true talent. Time is running out for Shai. Forging, while deducing the motivations of her captors, she needs a perfect plan to escape… -------------------- “Sanderson proves to be an exceptionally talented writer in the pages of this book. Complex as some of the background is, he never gets bogged down filling in details for the reader. Instead we learn everything we need seamlessly as the story unfolds. His prose is lyrical without ever getting in its own way … His characters are fascinating and fully realized. … The Emperor’s Soul is one of those rare high fantasies that feels fresh and is filled with a sense of wonder.” —Charles de Lint, Fantasy & Science Fiction -------------------- A note from the publisher: Brandon will send a free copy of this ebook to anyone who purchased the Tachyon Publications trade paperback. See the title page in the ebook preview for details.
Combat-Ready Kitchen
Author: Anastacia Marx de Salcedo
Publisher: Penguin
ISBN: 1591845971
Category : Technology & Engineering
Languages : en
Pages : 306
Book Description
Americans eat more processed foods than anyone else in the world. We also spend more on military research. These two seemingly unrelated facts are inextricably linked. If you ever wondered how ready-to-eat foods infiltrated your kitchen, you’ll love this entertaining romp through the secret military history of practically everything you buy at the supermarket. In a nondescript Boston suburb, in a handful of low buildings buffered by trees and a lake, a group of men and women spend their days researching, testing, tasting, and producing the foods that form the bedrock of the American diet. If you stumbled into the facility, you might think the technicians dressed in lab coats and the shiny kitchen equipment belonged to one of the giant food conglomerates responsible for your favorite brand of frozen pizza or microwavable breakfast burritos. So you’d be surprised to learn that you’ve just entered the U.S. Army Natick Soldier Systems Center, ground zero for the processed food industry. Ever since Napoleon, armies have sought better ways to preserve, store, and transport food for battle. As part of this quest, although most people don’t realize it, the U.S. military spearheaded the invention of energy bars, restructured meat, extended-life bread, instant coffee, and much more. But there’s been an insidious mission creep: because the military enlisted industry—huge corporations such as ADM, ConAgra, General Mills, Hershey, Hormel, Mars, Nabisco, Reynolds, Smithfield, Swift, Tyson, and Unilever—to help develop and manufacture food for soldiers on the front line, over the years combat rations, or the key technologies used in engineering them, have ended up dominating grocery store shelves and refrigerator cases. TV dinners, the cheese powder in snack foods, cling wrap . . . The list is almost endless. Now food writer Anastacia Marx de Salcedo scrutinizes the world of processed food and its long relationship with the military—unveiling the twists, turns, successes, failures, and products that have found their way from the armed forces’ and contractors’ laboratories into our kitchens. In developing these rations, the army was looking for some of the very same qualities as we do in our hectic, fast-paced twenty-first-century lives: portability, ease of preparation, extended shelf life at room temperature, affordability, and appeal to even the least adventurous eaters. In other words, the military has us chowing down like special ops. What is the effect of such a diet, eaten—as it is by soldiers and most consumers—day in and day out, year after year? We don’t really know. We’re the guinea pigs in a giant public health experiment, one in which science and technology, at the beck and call of the military, have taken over our kitchens.
Publisher: Penguin
ISBN: 1591845971
Category : Technology & Engineering
Languages : en
Pages : 306
Book Description
Americans eat more processed foods than anyone else in the world. We also spend more on military research. These two seemingly unrelated facts are inextricably linked. If you ever wondered how ready-to-eat foods infiltrated your kitchen, you’ll love this entertaining romp through the secret military history of practically everything you buy at the supermarket. In a nondescript Boston suburb, in a handful of low buildings buffered by trees and a lake, a group of men and women spend their days researching, testing, tasting, and producing the foods that form the bedrock of the American diet. If you stumbled into the facility, you might think the technicians dressed in lab coats and the shiny kitchen equipment belonged to one of the giant food conglomerates responsible for your favorite brand of frozen pizza or microwavable breakfast burritos. So you’d be surprised to learn that you’ve just entered the U.S. Army Natick Soldier Systems Center, ground zero for the processed food industry. Ever since Napoleon, armies have sought better ways to preserve, store, and transport food for battle. As part of this quest, although most people don’t realize it, the U.S. military spearheaded the invention of energy bars, restructured meat, extended-life bread, instant coffee, and much more. But there’s been an insidious mission creep: because the military enlisted industry—huge corporations such as ADM, ConAgra, General Mills, Hershey, Hormel, Mars, Nabisco, Reynolds, Smithfield, Swift, Tyson, and Unilever—to help develop and manufacture food for soldiers on the front line, over the years combat rations, or the key technologies used in engineering them, have ended up dominating grocery store shelves and refrigerator cases. TV dinners, the cheese powder in snack foods, cling wrap . . . The list is almost endless. Now food writer Anastacia Marx de Salcedo scrutinizes the world of processed food and its long relationship with the military—unveiling the twists, turns, successes, failures, and products that have found their way from the armed forces’ and contractors’ laboratories into our kitchens. In developing these rations, the army was looking for some of the very same qualities as we do in our hectic, fast-paced twenty-first-century lives: portability, ease of preparation, extended shelf life at room temperature, affordability, and appeal to even the least adventurous eaters. In other words, the military has us chowing down like special ops. What is the effect of such a diet, eaten—as it is by soldiers and most consumers—day in and day out, year after year? We don’t really know. We’re the guinea pigs in a giant public health experiment, one in which science and technology, at the beck and call of the military, have taken over our kitchens.