Marketing Channels

Marketing Channels PDF Author: Lou E. Pelton
Publisher:
ISBN: 9780071121002
Category : Marketing channels
Languages : en
Pages : 514

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Book Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels

Marketing Channels PDF Author: Lou E. Pelton
Publisher:
ISBN: 9780071121002
Category : Marketing channels
Languages : en
Pages : 514

Get Book Here

Book Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Real Life Rock

Real Life Rock PDF Author: Greil Marcus
Publisher: Yale University Press
ISBN: 0300196644
Category : Literary Collections
Languages : en
Pages : 599

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Book Description
The Washington Post hails Greil Marcus as our greatest cultural critic. Writing in the London Review of Books, D. D. Guttenplan calls him probably the most astute critic of American popular culture since Edmund Wilson. For nearly thirty years, he has written a remarkable column that has migrated from the Village Voice to Artforum, Salon, City Pages, Interview, and The Believer and currently appears in the Barnes & Noble Review. It has been a laboratory where Marcus has fearlessly explored and wittily dissected an enormous variety of cultural artifacts, from songs to books to movies to advertisements, teasing out from the welter of everyday objects what amounts to a de facto theory of cultural transmission. Published to complement the paperback edition of The History of Rock & Roll in Ten Songs, Real Life Rock reveals the critic in full: direct, erudite, funny, fierce, vivid, astute, uninhibited, and possessing an unerring instinct for art and fraud. The result is an indispensable volume packed with startling arguments and casual brilliance.

When That Rough God Goes Riding

When That Rough God Goes Riding PDF Author: Greil Marcus
Publisher: ReadHowYouWant.com
ISBN: 1458758125
Category : Biography & Autobiography
Languages : en
Pages : 242

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Book Description
Readhowyouwant 16 point large print. Van Morrison, says Greil Marcus, remains a singer who can be compared to no other in the history of modern popular music. When Astral Weeks was released in 1968, it was largely ignored. When it was re-released as a live album in 2009 it reached the top of the Billboard charts, a first for any Van Morrison recording. The wild swings in the music, mirroring the swings in Morrison's success and in people's appreciation (or lack of it) of his music, make Van Morrison one of the most perplexing and mysterious figures in popular modern music, and a perfect subject for the wise and insightful scrutiny of Greil Marcus, one of America's most dedicated cultural critics. This book is Marcus's quest to understand Van Morrison's particular genius through the extraordinary and unclassifiable moments in his long career, beginning in 1965 and continuing in full force to this day. In these dislocations Marcus finds the singer on his own artistic quest precisely to reach some extreme musical threshold, the moments that are not enclosed by the will or the intention of the performer but which somehow emerge at the limits of the musician and his song.

Accounting for Oneself

Accounting for Oneself PDF Author: Alexandra Shepard
Publisher: OUP Oxford
ISBN: 0191017442
Category : History
Languages : en
Pages : 384

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Book Description
Accounting for Oneself is a major new study of the social order in early modern England, as viewed and articulated from the bottom up. Engaging with how people from across the social spectrum placed themselves within the social order, it pieces together the language of self-description deployed by over 13,500 witnesses in English courts when answering questions designed to assess their creditworthiness. Spanning the period between 1550 and 1728, and with a broad geographical coverage, this study explores how men and women accounted for their 'worth' and described what they did for a living at differing points in the life-cycle. A corrective to top-down, male-centric accounts of the social order penned by elite observers, the perspective from below testifies to an intricate hierarchy based on sophisticated forms of social reckoning that were articulated throughout the social scale. A culture of appraisal was central to the competitive processes whereby people judged their own and others' social positions. For the majority it was not land that was the yardstick of status but moveable property-the goods and chattels in people's possession ranging from livestock to linens, tools to trading goods, tables to tubs, clothes to cushions. Such items were repositories of wealth and the security for the credit on which the bulk of early modern exchange depended. Accounting for Oneself also sheds new light on women's relationship to property, on gendered divisions of labour, and on early modern understandings of work which were linked as much to having as to getting a living. The view from below was not unchanging, but bears witness to the profound impact of widening social inequality that opened up a chasm between the middle ranks and the labouring poor between the mid-sixteenth and mid-seventeenth centuries. As a result, not only was the social hierarchy distorted beyond recognition, from the later-seventeenth century there was also a gradual yet fundamental reworking of the criteria informing the calculus of esteem.

Marking Time

Marking Time PDF Author: Edward Town
Publisher: Yale University Press
ISBN: 0300254105
Category : Art
Languages : en
Pages : 523

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Book Description
An engaging, encyclopedic account of the material world of early modern Britain as told through a unique collection of dated objects The period from 1500 to 1800 in England was one of extraordinary social transformations, many having to do with the way time itself was understood, measured, and recorded. Through a focused exploration of an extensive private collection of fine and decorative artworks, this beautifully designed volume explores that theme and the variety of ways that individual notions of time and mortality shifted. The feature uniting these more than 450 varied objects is that each one bears a specific date, which marks a significant moment—for reasons personal or professional, religious or secular, private or public. From paintings to porringers, teapots to tape measures, the objects—and the stories they tell—offer a vivid sense of the lived experience of time, while providing a sweeping survey of the material world of early modern Britain.

The Middle Sort of People in Provincial England, 1600-1750

The Middle Sort of People in Provincial England, 1600-1750 PDF Author: H.R. French
Publisher: Oxford University Press, USA
ISBN: 0199296383
Category : History
Languages : en
Pages : 318

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Book Description
This title will appeal to scholars and students of early modern social and economic history in England.

A Freewheelin' Time

A Freewheelin' Time PDF Author: Suze Rotolo
Publisher: Crown
ISBN: 0767926889
Category : Biography & Autobiography
Languages : en
Pages : 386

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Book Description
“The girl with Bob Dylan on the cover of Freewheelin’ broke a forty-five-year silence with this affectionate and dignified recalling of a relationship doomed by Dylan’s growing fame.” –UNCUT magazine Suze Rotolo chronicles her coming of age in Greenwich Village during the 1960s and the early days of the folk music explosion, when Bob Dylan was finding his voice and she was his muse. A shy girl from Queens, Suze was the daughter of Italian working-class Communists, growing up at the dawn of the Cold War. It was the age of McCarthy and Suze was an outsider in her neighborhood and at school. She found solace in poetry, art, and music—and in Greenwich Village, where she encountered like-minded and politically active friends. One hot July day in 1961, Suze met Bob Dylan, then a rising musician, at a concert at Riverside Church. She was seventeen, he was twenty; they were both vibrant, curious, and inseparable. During the years they were together, Dylan transformed from an obscure folk singer into an uneasy spokesperson for a generation. A Freewheelin’ Time is a hopeful, intimate memoir of a vital movement at its most creative. It captures the excitement of youth, the heartbreak of young love, and the struggles for a brighter future in a time when everything seemed possible.

Everyday Objects

Everyday Objects PDF Author: Tara Hamling
Publisher: Routledge
ISBN: 1351938118
Category : History
Languages : en
Pages : 357

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Book Description
This book is about the objects people owned and how they used them. Twenty-three specially written essays investigate the type of things that might have been considered 'everyday objects' in the medieval and early modern periods, and how they help us to understand the daily lives of those individuals for whom few other types of evidence survive - for instance people of lower status and women of all status groups. Everyday Objects presents new research by specialists from a range of disciplines to assess what the study of material culture can contribute to our understanding of medieval and early modern societies. Extending and developing key debates in the study of the everyday, the chapters provide analysis of such things as ceramics, illustrated manuscripts, pins, handbells, carved chimneypieces, clothing, drinking vessels, bagpipes, paintings, shoes, religious icons and the built fabric of domestic houses and guild halls. These things are examined in relation to central themes of pre-modern history; for instance gender, identity, space, morality, skill, value, ritual, use, belief, public and private behaviour, continental influence, materiality, emotion, technical innovation, status, competition and social mobility. This book offers both a collection of new research by a diverse range of specialists and a source book of current methodological approaches for the study of pre-modern material culture. The multi-disciplinary analysis of these 'everyday objects' by archaeologists, art historians, literary scholars, historians, conservators and museum practitioners provides a snapshot of current methodological approaches within the humanities. Although analysis of material culture has become an increasingly important aspect of the study of the past, previous research in this area has often remained confined to subject-specific boundaries. This book will therefore be an invaluable resource for researchers and students interested in learning about important new work which demonstrates the potential of material culture study to cut across traditional historiographies and disciplinary boundaries and access the lived experience of individuals in the past.

Marketing Channels

Marketing Channels PDF Author: Edwin Henderson Lewis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
Includes bibliography and index

The Birth of the English Kitchen, 1600-1850

The Birth of the English Kitchen, 1600-1850 PDF Author: Sara Pennell
Publisher: Bloomsbury Publishing
ISBN: 1441191860
Category : History
Languages : en
Pages : 273

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Book Description
Tracing the emergence of the domestic kitchen from the 17th to the middle of the 19th century, Sara Pennell explores how the English kitchen became a space of specialised activity, sociability and strife. Drawing upon texts, images, surviving structures and objects, The Birth of the English Kitchen, 1600-1850 opens up the early modern English kitchen as an important historical site in the construction of domestic relations between husband and wife, masters, mistresses and servants and householders and outsiders; and as a crucial resource in contemporary heritage landscapes.