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Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914357
Category : Language Arts & Disciplines
Languages : en
Pages : 129
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Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914357
Category : Language Arts & Disciplines
Languages : en
Pages : 129
Get Book Here
Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Mary Burzlaff Bostic
Publisher: Penguin
ISBN: 1440335737
Category : Photography
Languages : en
Pages : 1392
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Book Description
The Successful Photographer's Secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests and more. In addition to the more than 1,500 individually verified contacts, 2015 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.) • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs • NEW! Informative articles on what it means to be a photographer, setting goals, getting organized, building a resume, and mastering marketing and branding • NEW! Special features on defamation, composition, new tools, and food photography tips • NEW! Inspiring and informative interviews with successful professionals, including musician, wildlife and advertising photographers Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources.
Author: Barbara Weltman
Publisher: John Wiley & Sons
ISBN: 1119026113
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Eliminate confusion, maximize deductions, reduce payments, and conquer your small business taxes with ease In J.K. Lasser's Small Business Taxes 2015, the most trusted name in tax guidance helps small business owners maximize their bottom line. Fully updated for 2014 tax returns and 2015 tax planning, this detailed guide provides concise, plain-English explanations of tax laws tailored to business owners who are experts in their field—not in taxes. A complete listing of available business expense deductions includes comprehensive information on dollar limits and record-keeping requirements, allowing business owners to quickly recognize the deductions for which they qualify and make tax-savvy business decisions year round. Sample forms and checklists allow you to organize your preparation, and clear instruction on tax form navigation helps you get it right the first time. Small business owners have a full plate. Indeed, just keeping the business going is a more than full-time job. But when tax time rolls around, you still need to file—correctly, on time, and without making errors or leaving money on the table. Small Business Taxes 2015 simplifies the process, breaking down tax laws and the filing process. You'll get expert insight on every step of the process, from organizing paperwork to sending the check, including clear guidance on how to: Create a year-long record-keeping system that will streamline the filing process Clarify income and losses and deal with operational income and losses, capital gains, and property sales Discover the latest tax credits and deductions that may apply to your business Tailor a tax strategy to your business's size, maturity, and growth potential Frustration-free filing is not a myth. With the proper planning and understanding, you can save your business a significant amount of money, without wading through volumes of tax legalese. J.K. Lasser's Small Business Taxes 2015 provides the facts, strategies, and up to date information you need to get it done right, and get back to work.
Author: Peterson's
Publisher: Peterson's
ISBN: 076893933X
Category : Education
Languages : en
Pages : 3315
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Book Description
Peterson's Two-Year Colleges 2015 includes information on more than 1,900 accredited two-year undergraduate institutions in the United States and Canada, as well as some international schools. It also includes detailed two-page descriptions written by admissions personnel. College-bound students and their parents can research community and two-year colleges and universities for information on campus setting, enrollment, majors, expenses, student-faculty ratio, application deadline, and contact information. You'll also find helpful articles on what you need to know about two-year colleges: advice for adult students on transferring and returning to school ; how to survive standardized tests; what international students need to know about admission to U.S. colleges; how to manage paying for college; and interesting "green" programs at two-year colleges, and much more.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264228977
Category :
Languages : en
Pages : 408
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Book Description
This fourth edition monitors SMEs’ and entrepreneurs’ access to finance in 34 countries over the period 2007-13, across an expanded array of indicators, including debt, equity, asset-based finance and framework conditions.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 935
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Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 918
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Book Description
Author: Barbara Weltman
Publisher: John Wiley & Sons
ISBN: 1119143934
Category : Business & Economics
Languages : en
Pages : 656
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Book Description
Stop overpaying on your small business taxes! J.K. Lasser's Small Business Taxes 2016 helps small business owners maximize their bottom line with straightforward, yet comprehensive guidance from the most trusted name in tax. Featuring a complete listing of all available business expense deductions, including dollar limits and record-keeping requirements, this book helps you quickly determine what kind of tax relief is available to you, and how to take it—all the way down to where to claim deductions on the forms themselves. Tax facts, strategies, and the latest up-to-date information help ensure that you don't miss out on money-saving opportunities, and sample forms and checklists help you get organized and submit a complete and proper filing. You're an expert on your business, not on taxes. But you still have to pay them. Millions of small business owners pay too much because they lack the time and expertise to identify deductions designed with them in mind. This book aims to put a stop to overpayment in 2016, so you can put more of your time and money back where it belongs. Simplify tax time and focus on your business Reduce your tax bill easily and legally Find the answers that are relevant to your business Understand deductions and how to take them properly As a small business owner, your plate is full just keeping your business going. You don't have the time or energy to start a second career as a tax accountant, yet you don't want to overpay the IRS when that money could do great things for your business. J.K. Lasser's Small Business Taxes 2016 is your solution manual for a streamlined tax time and substantial tax savings.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781503137295
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
2015 Small Business Marketing Calendar, featuring 12 Marketing Ideas Your Mom Would Hate Because Mom doesn't always know best! Use low-cost, high-yield, proven small business marketing tactics to attract, engage and convert more members of your target markets -- and grow more quickly in 2015. Build brand, product and service awareness Attract more “ideal” customer types—the types that visit more, spend more, refer more and ultimately represent your most profitable clients Engage prospects earlier in the buying cycle and earn top-of-mind consideration Digital marketing guide plus Jan-Dec 2015 marketing calendar for small business owners and marketing professionals Inside you will find a full year's worth of marketing inspiration—hundreds of marketing ideas—laid out on a calendar format to make it as easy as possible for you to put a consistent, creative marketing effort forward so you can grow your business. By Elizabeth Kraus - Be InPulse Marketing - 365daysofmarketing.wordpress.com The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals, real estate agents and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you'll find inside each month's layout by pasting this into your web browser: 12monthsofmarketing.net/images/2015SBJan.png - it's going to be a great year!
