Author: PKF Consulting USA
Publisher:
ISBN: 9781467525015
Category : Hotel
Languages : en
Pages : 0
Book Description
2012 Trends in the Hotel Industry
Author: PKF Consulting USA
Publisher:
ISBN: 9781467525015
Category : Hotel
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781467525015
Category : Hotel
Languages : en
Pages : 0
Book Description
OECD Tourism Trends and Policies 2012
Author: OECD
Publisher: OECD Publishing
ISBN: 9264177566
Category :
Languages : en
Pages : 426
Book Description
Tourism Trends and Policies 2012 is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and sheds light on policies and practices associated with this.
Publisher: OECD Publishing
ISBN: 9264177566
Category :
Languages : en
Pages : 426
Book Description
Tourism Trends and Policies 2012 is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and sheds light on policies and practices associated with this.
Trends and Issues in Global Tourism 2012
Author: Roland Conrady
Publisher: Springer Science & Business Media
ISBN: 3642274048
Category : Business & Economics
Languages : en
Pages : 279
Book Description
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Berlin Convention.
Publisher: Springer Science & Business Media
ISBN: 3642274048
Category : Business & Economics
Languages : en
Pages : 279
Book Description
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Berlin Convention.
TRENDS IN THE HOTEL INDUSTRY, USA EDITION.
Author:
Publisher:
ISBN: 9780578499338
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780578499338
Category :
Languages : en
Pages :
Book Description
Trends in the Hotel Industry
Author: Hospitality Research Group
Publisher:
ISBN:
Category : Hotels
Languages : en
Pages : 119
Book Description
Publisher:
ISBN:
Category : Hotels
Languages : en
Pages : 119
Book Description
Trends® in the Hotel Industry
Author: CBRE Hotels Americas Research
Publisher:
ISBN: 9781532339943
Category : Hospitality industry
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781532339943
Category : Hospitality industry
Languages : en
Pages :
Book Description
Hospitality Branding
Author: Chekitan S. Dev
Publisher: Cornell University Press
ISBN: 0801465265
Category : Business & Economics
Languages : en
Pages : 191
Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Publisher: Cornell University Press
ISBN: 0801465265
Category : Business & Economics
Languages : en
Pages : 191
Book Description
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Digital Transformation of the Hotel Industry
Author: Jorge Marques
Publisher: Springer Nature
ISBN: 3031316827
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Publisher: Springer Nature
ISBN: 3031316827
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Trends in the Hotel Industry
Author:
Publisher:
ISBN:
Category : Hotels, taverns, etc
Languages : en
Pages : 16
Book Description
Publisher:
ISBN:
Category : Hotels, taverns, etc
Languages : en
Pages : 16
Book Description
OECD Tourism Trends and Policies 2012
Author: OECD
Publisher: OECD Publishing
ISBN: 9789264177550
Category :
Languages : en
Pages : 428
Book Description
Tourism Trends and Policies 2012 is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and sheds light on policies and practices associated with this.
Publisher: OECD Publishing
ISBN: 9789264177550
Category :
Languages : en
Pages : 428
Book Description
Tourism Trends and Policies 2012 is an international reference and benchmark on how effectively countries are supporting competitiveness, innovation and growth in tourism, and sheds light on policies and practices associated with this.