Author: Simon Hudson
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158410
Category : Business & Economics
Languages : en
Pages : 288
Book Description
A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed.
Winter Sport Tourism
Author: Simon Hudson
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158410
Category : Business & Economics
Languages : en
Pages : 288
Book Description
A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed.
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158410
Category : Business & Economics
Languages : en
Pages : 288
Book Description
A complete insight into the ever-growing snow sports industry, looking at changing demographics, climate change and how these issues can be managed.
International Sport Marketing
Author: Michel Desbordes
Publisher: Routledge
ISBN: 0429619685
Category : Business & Economics
Languages : en
Pages : 228
Book Description
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Publisher: Routledge
ISBN: 0429619685
Category : Business & Economics
Languages : en
Pages : 228
Book Description
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
Sport and Environmental Sustainability
Author: Greg Dingle
Publisher: Routledge
ISBN: 1000072827
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.
Publisher: Routledge
ISBN: 1000072827
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.
Snow Sports Trauma and Safety
Author: Irving S. Scher
Publisher: Springer
ISBN: 331952755X
Category : Medical
Languages : en
Pages : 204
Book Description
This book is open access under a CC BY-NC 2.5 license. This book covers the latest in snow sport epidemiology, snow sport injuries and treatment, and biomechanical/mechanical engineering related to snow sports injuries (mechanisms of injury, injury prevention by equipment design, injury prevention by design of resort features, and more). It brings together a collection of papers from the International Congress on Ski Trauma and Safety (the biennal meeting of the International Society for Skiing Safety) and presents the latest research on the effectiveness of winter sports equipment, the behavior of winter sports participants, and the epidemiology and biomechanics of winter sports injuries. This is an ideal book for researchers and professionals working in the field of sports medicine and safety. This book also: Covers the latest body of literature dealing with safety in winter sports as well as the prevention and treatment of injuries sustained by participants in these activities Broadens readers’ understanding of snow sport injury prevention research Illustrates ways safety standards for snow sports can be improved based on evidence-based research.
Publisher: Springer
ISBN: 331952755X
Category : Medical
Languages : en
Pages : 204
Book Description
This book is open access under a CC BY-NC 2.5 license. This book covers the latest in snow sport epidemiology, snow sport injuries and treatment, and biomechanical/mechanical engineering related to snow sports injuries (mechanisms of injury, injury prevention by equipment design, injury prevention by design of resort features, and more). It brings together a collection of papers from the International Congress on Ski Trauma and Safety (the biennal meeting of the International Society for Skiing Safety) and presents the latest research on the effectiveness of winter sports equipment, the behavior of winter sports participants, and the epidemiology and biomechanics of winter sports injuries. This is an ideal book for researchers and professionals working in the field of sports medicine and safety. This book also: Covers the latest body of literature dealing with safety in winter sports as well as the prevention and treatment of injuries sustained by participants in these activities Broadens readers’ understanding of snow sport injury prevention research Illustrates ways safety standards for snow sports can be improved based on evidence-based research.
Athletic Footwear and Orthoses in Sports Medicine
Author: Matthew B. Werd
Publisher: Springer
ISBN: 3319521365
Category : Medical
Languages : en
Pages : 490
Book Description
Now in a revised and expanded second edition, including an expanded section on running footwear and additional sports-specific recommendations, this updated, practical resource provides a concise and logical approach to prescribing footwear that will maximize performance and minimize injury in athletes. From fundamentals — including athletic foot types, basic biomechanics and gait evaluation — to step-by-step guidance through assessment and prescription of shoes, socks, lacing, inserts, and orthoses, this book is both comprehensive and easily accessible. A new section has been added to cover the array of different considerations for running footwear (barefoot, minimalist, maximalist), as well as new sport-specific recommendations. As in the previous edition, referral, coding and billing are also addressed. Photographs and drawings clearly illustrate key concepts, and wherever relevant, the authors have incorporated evidence-based medicine. By presenting new and updated essential information in a user-friendly format, Athletic Footwear and Orthoses in Sports Medicine, Second Edition will prove to be invaluable for sports medicine physicians, podiatrists, orthopedists, physical therapists, and athletic trainers.
Publisher: Springer
ISBN: 3319521365
Category : Medical
Languages : en
Pages : 490
Book Description
Now in a revised and expanded second edition, including an expanded section on running footwear and additional sports-specific recommendations, this updated, practical resource provides a concise and logical approach to prescribing footwear that will maximize performance and minimize injury in athletes. From fundamentals — including athletic foot types, basic biomechanics and gait evaluation — to step-by-step guidance through assessment and prescription of shoes, socks, lacing, inserts, and orthoses, this book is both comprehensive and easily accessible. A new section has been added to cover the array of different considerations for running footwear (barefoot, minimalist, maximalist), as well as new sport-specific recommendations. As in the previous edition, referral, coding and billing are also addressed. Photographs and drawings clearly illustrate key concepts, and wherever relevant, the authors have incorporated evidence-based medicine. By presenting new and updated essential information in a user-friendly format, Athletic Footwear and Orthoses in Sports Medicine, Second Edition will prove to be invaluable for sports medicine physicians, podiatrists, orthopedists, physical therapists, and athletic trainers.
Research Handbook on Major Sporting Events
Author: Harry A. Solberg
Publisher: Edward Elgar Publishing
ISBN: 1800885652
Category : Sports & Recreation
Languages : en
Pages : 875
Book Description
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Publisher: Edward Elgar Publishing
ISBN: 1800885652
Category : Sports & Recreation
Languages : en
Pages : 875
Book Description
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
The Sport Mega-Events of the 2020s
Author: Jan Andre Lee Ludvigsen
Publisher: Taylor & Francis
ISBN: 1000994228
Category : Sports & Recreation
Languages : en
Pages : 236
Book Description
This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football. In a time where sport mega-events are closely followed by controversies, legacy discourses and questions of their governance, the chapters within this book showcase why sport mega-events continue to ignite important questions for scholars, commentators, fans and sport and political authorities. By covering various topics emerging around sport mega-events such as physical activity, legacies, rhetoric, media coverage, environmental impacts, diplomacy and spectators' experiences, this book breaks new ground as it considers a range of longstanding and emerging socio-political issues relating broadly to the staging of spectacular sport mega-events in the present-day. This is a fascinating reading for students and researchers situated in sociology, sport management, event management, political science, sport studies, sport business, urban studies and leisure studies. The chapters in this book were originally published as a special issue of Sport in Society.
Publisher: Taylor & Francis
ISBN: 1000994228
Category : Sports & Recreation
Languages : en
Pages : 236
Book Description
This book explores various social, cultural, political and economic issues through the lenses of various sport mega-events in the twenty-first century, including the Olympic Games, and the World Cup and European Championships in football. In a time where sport mega-events are closely followed by controversies, legacy discourses and questions of their governance, the chapters within this book showcase why sport mega-events continue to ignite important questions for scholars, commentators, fans and sport and political authorities. By covering various topics emerging around sport mega-events such as physical activity, legacies, rhetoric, media coverage, environmental impacts, diplomacy and spectators' experiences, this book breaks new ground as it considers a range of longstanding and emerging socio-political issues relating broadly to the staging of spectacular sport mega-events in the present-day. This is a fascinating reading for students and researchers situated in sociology, sport management, event management, political science, sport studies, sport business, urban studies and leisure studies. The chapters in this book were originally published as a special issue of Sport in Society.
Winter Tourism
Author: Ulrike Pröbstl-Haider
Publisher: CABI
ISBN: 1786395207
Category : Business & Economics
Languages : en
Pages : 548
Book Description
Winter tourism has seen increased levels of investment in recent times, in an effort to reduce economic risk, address environmental concerns and adapt to the effects of global warming. New ski destinations are developing and merging with traditional ones to increase spatial distribution, while many established leading resorts are adapting their management models. Climate change adaptation processes are supported by the reduction of CO2 emissions and energy consumption in ski resorts. Current planning challenges include the increasing importance of scenic beauty, nature and sustainable development, as well as snow reliability, snow management and safety issues.
Publisher: CABI
ISBN: 1786395207
Category : Business & Economics
Languages : en
Pages : 548
Book Description
Winter tourism has seen increased levels of investment in recent times, in an effort to reduce economic risk, address environmental concerns and adapt to the effects of global warming. New ski destinations are developing and merging with traditional ones to increase spatial distribution, while many established leading resorts are adapting their management models. Climate change adaptation processes are supported by the reduction of CO2 emissions and energy consumption in ski resorts. Current planning challenges include the increasing importance of scenic beauty, nature and sustainable development, as well as snow reliability, snow management and safety issues.
When Sport Meets Business
Author: Ulrik Wagner
Publisher: SAGE
ISBN: 1473988160
Category : Sports & Recreation
Languages : en
Pages : 364
Book Description
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Publisher: SAGE
ISBN: 1473988160
Category : Sports & Recreation
Languages : en
Pages : 364
Book Description
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.
Sport Marketing
Author: Paul Blakey
Publisher: Learning Matters
ISBN: 0857250922
Category : Sports & Recreation
Languages : en
Pages : 225
Book Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Publisher: Learning Matters
ISBN: 0857250922
Category : Sports & Recreation
Languages : en
Pages : 225
Book Description
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.