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Author: Trendology Research (Firm)
Publisher:
ISBN: 9780982271049
Category : Business forecasting
Languages : en
Pages : 314
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Book Description
Author: Trendology Research (Firm)
Publisher:
ISBN: 9780982271049
Category : Business forecasting
Languages : en
Pages : 314
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Book Description
Author: Verolien Cauberghe
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Author: Kenneth S. Deffeyes
Publisher: Princeton University Press
ISBN: 1400829070
Category : Science
Languages : en
Pages : 232
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Book Description
In 2001, Kenneth Deffeyes made a grim prediction: world oil production would reach a peak within the next decade--and there was nothing anyone could do to stop it. Deffeyes's claim echoed the work of geophysicist M. King Hubbert, who in 1956 predicted that U.S. oil production would reach its highest level in the early 1970s. Though roundly criticized by oil experts and economists, Hubbert's prediction came true in 1970. In this updated edition of Hubbert's Peak, Deffeyes explains the crisis that few now deny we are headed toward. Using geology and economics, he shows how everything from the rising price of groceries to the subprime mortgage crisis has been exacerbated by the shrinking supply--and growing price--of oil. Although there is no easy solution to these problems, Deffeyes argues that the first step is understanding the trouble that we are in.
Author: Patricia Mears
Publisher:
ISBN: 9780300204209
Category : ART
Languages : en
Pages : 0
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Book Description
A brilliant look at how modernizing technical and stylistic changes of the 1930s gave rise to international trends in fashion Despite the dire financial environment of the 1930s, this decade gave rise to great technical and aesthetic innovations in fashion. This handsomely illustrated book is the first to analyze important developments in both men's and women's fashions of that time. Select experts contribute texts that delve into the economic, political, and cultural influences that shaped these emergent styles. They also explore how industrial capabilities, such as the production of new textiles, allowed couturiers to drape fabric in ways not previously possible, and how revolutionary dressmaking and tailoring techniques gave form to truly modern clothing. Advancements in menswear tailoring in London and Naples paralleled breakthroughs in couture draping in Paris, New York, and even Shanghai. Hollywood also played a role in defining and popularizing this glamorous style. The international trend toward softer, minimally ornamented, and elegantly proportioned clothing differed markedly from the more restrictive attire of the preceding Edwardian era. By contrast, the fashions of the 1930s were made for movement, highlighting the natural and classically idealized body. The revival of classicism and other artistic influences were crucial to the creation of this clean, minimal, and modern new look. Published in association with The Fashion Institute of Technology, New York Exhibition Schedule: The Museum at FIT (02/06/14-04/19/14)
Author: Rebecca Arnold
Publisher:
ISBN: 1782403906
Category : Design
Languages : en
Pages : 163
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Book Description
The 50 key modes, garments, and designers, each explained in half a minute! Even if you're not a regular follower of Suzy Bubble, Le Happy, or The Sartorialist, you probably have some feeling for fashion. Most people have a vague idea of what's in, what's out, and what they might consider putting on their own backs. Less familiar to most, however, is the way fashion works as a global business - a multi-billion-pound industry, employing over 27 million people - just who decides what's cutting edge and what's long past its sell-by date. 30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.
Author: Adrian Athique
Publisher: John Wiley & Sons
ISBN: 1509506578
Category : Social Science
Languages : en
Pages : 224
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Book Description
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Author: Carolyn Mae Kim
Publisher: Taylor & Francis
ISBN: 1000290603
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 1000290646
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Damayanthie Eluwawalage
Publisher: BRILL
ISBN: 1848884834
Category : Social Science
Languages : en
Pages : 330
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Book Description
This collection of chapters endeavour to explore the consumption, governance, potency and patronage of attire in the context of social, socio-economic and fashion philosophies.
Author: Valerie Steele
Publisher: Bloomsbury Publishing
ISBN: 1350102954
Category : Design
Languages : en
Pages : 394
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Book Description
Paris, Capital of Fashion accompanies a major exhibition at The Museum at FIT, New York's only museum dedicated solely to the art of fashion. This lavishly-illustrated book is edited by MFIT's director and chief curator, Valerie Steele, also the author of the acclaimed Paris Fashion: A Cultural History. This new book opens with an important essay on how and why Paris became famous as the international “capital of fashion.” Steele traces how the mythic “aura” of Paris fashion was constructed over generations, as the splendour of the court at Versailles came to be echoed by the spectacle of the haute couture. Yet Paris has faced repeated challenges from other fashion capitals, especially London, Milan, and New York. Essays by Christopher Breward, David Gilbert, Grazia d'Annunzio, and Antonia Finnane place Paris within a broader global narrative, while Sophie Kurkdjian investigates the cultural value of the Parisian couture, and Agnès Rocomora explores the online imagery of the chic Parisienne. As The New Yorker recently put it, Paris is “the most glamorous and competitive of the world's fashion capitals.” No other city has been branded “Fashion” as Paris has. By opening the study of Paris fashion to new approaches, this book explains why Paris still retains its position as the world's undisputed fashion capital.
