Author: Paul J. Lavrakas
Publisher: John Wiley & Sons
ISBN: 1119083761
Category : Social Science
Languages : en
Pages : 615
Book Description
A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation —featuring contributions from across a variety of disciplines in the social and behavioral sciences Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
Experimental Methods in Survey Research
Author: Paul J. Lavrakas
Publisher: John Wiley & Sons
ISBN: 1119083761
Category : Social Science
Languages : en
Pages : 615
Book Description
A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation —featuring contributions from across a variety of disciplines in the social and behavioral sciences Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
Publisher: John Wiley & Sons
ISBN: 1119083761
Category : Social Science
Languages : en
Pages : 615
Book Description
A thorough and comprehensive guide to the theoretical, practical, and methodological approaches used in survey experiments across disciplines such as political science, health sciences, sociology, economics, psychology, and marketing This book explores and explains the broad range of experimental designs embedded in surveys that use both probability and non-probability samples. It approaches the usage of survey-based experiments with a Total Survey Error (TSE) perspective, which provides insight on the strengths and weaknesses of the techniques used. Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment addresses experiments on within-unit coverage, reducing nonresponse, question and questionnaire design, minimizing interview measurement bias, using adaptive design, trend data, vignettes, the analysis of data from survey experiments, and other topics, across social, behavioral, and marketing science domains. Each chapter begins with a description of the experimental method or application and its importance, followed by reference to relevant literature. At least one detailed original experimental case study then follows to illustrate the experimental method’s deployment, implementation, and analysis from a TSE perspective. The chapters conclude with theoretical and practical implications on the usage of the experimental method addressed. In summary, this book: Fills a gap in the current literature by successfully combining the subjects of survey methodology and experimental methodology in an effort to maximize both internal validity and external validity Offers a wide range of types of experimentation in survey research with in-depth attention to their various methodologies and applications Is edited by internationally recognized experts in the field of survey research/methodology and in the usage of survey-based experimentation —featuring contributions from across a variety of disciplines in the social and behavioral sciences Presents advances in the field of survey experiments, as well as relevant references in each chapter for further study Includes more than 20 types of original experiments carried out within probability sample surveys Addresses myriad practical and operational aspects for designing, implementing, and analyzing survey-based experiments by using a Total Survey Error perspective to address the strengths and weaknesses of each experimental technique and method Experimental Methods in Survey Research: Techniques that Combine Random Sampling with Random Assignment is an ideal reference for survey researchers and practitioners in areas such political science, health sciences, sociology, economics, psychology, public policy, data collection, data science, and marketing. It is also a very useful textbook for graduate-level courses on survey experiments and survey methodology.
Administrative Records for Survey Methodology
Author: Asaph Young Chun
Publisher: John Wiley & Sons
ISBN: 111927205X
Category : Mathematics
Languages : en
Pages : 384
Book Description
ADMINISTRATIVE RECORDS FOR SURVEY METHODOLOGY Addresses the international use of administrative records for large-scale surveys, censuses, and other statistical purposes Administrative Records for Survey Methodology is a comprehensive guide to improving the quality, cost-efficiency, and interpretability of surveys and censuses using administrative data research. Contributions from a team of internationally-recognized experts provide practical approaches for integrating administrative data in statistical surveys, and discuss the methodological issues—including concerns of privacy, confidentiality, and legality—involved in collecting and analyzing administrative records. Numerous real-world examples highlight technological and statistical innovations, helping readers gain a better understanding of both fundamental methods and advanced techniques for controlling data quality reducing total survey error. Divided into four sections, the first describes the basics of administrative records research and addresses disclosure limitation and confidentiality protection in linked data. Section two focuses on data quality and linking methodology, covering topics such as quality evaluation, measuring and controlling for non-consent bias, and cleaning and using administrative lists. The third section examines the use of administrative records in surveys and includes case studies of the Swedish register-based census and the administrative records applications used for the US 2020 Census. The book’s final section discusses combining administrative and survey data to improve income measurement, enhancing health surveys with data linkage, and other uses of administrative data in evidence-based policymaking. This state-of-the-art resource: Discusses important administrative data issues and suggests how administrative data can be integrated with more traditional surveys Describes practical uses of administrative records for evidence-driven decisions in both public and private sectors Emphasizes using interdisciplinary methodology and linking administrative records with other data sources Explores techniques to leverage administrative data to improve the survey frame, reduce nonresponse follow-up, assess coverage error, measure linkage non-consent bias, and perform small area estimation. Administrative Records for Survey Methodology is an indispensable reference and guide for statistical researchers and methodologists in academia, industry, and government, particularly census bureaus and national statistical offices, and an ideal supplemental text for undergraduate and graduate courses in data science, survey methodology, data collection, and data analysis methods.
Publisher: John Wiley & Sons
ISBN: 111927205X
Category : Mathematics
Languages : en
Pages : 384
Book Description
ADMINISTRATIVE RECORDS FOR SURVEY METHODOLOGY Addresses the international use of administrative records for large-scale surveys, censuses, and other statistical purposes Administrative Records for Survey Methodology is a comprehensive guide to improving the quality, cost-efficiency, and interpretability of surveys and censuses using administrative data research. Contributions from a team of internationally-recognized experts provide practical approaches for integrating administrative data in statistical surveys, and discuss the methodological issues—including concerns of privacy, confidentiality, and legality—involved in collecting and analyzing administrative records. Numerous real-world examples highlight technological and statistical innovations, helping readers gain a better understanding of both fundamental methods and advanced techniques for controlling data quality reducing total survey error. Divided into four sections, the first describes the basics of administrative records research and addresses disclosure limitation and confidentiality protection in linked data. Section two focuses on data quality and linking methodology, covering topics such as quality evaluation, measuring and controlling for non-consent bias, and cleaning and using administrative lists. The third section examines the use of administrative records in surveys and includes case studies of the Swedish register-based census and the administrative records applications used for the US 2020 Census. The book’s final section discusses combining administrative and survey data to improve income measurement, enhancing health surveys with data linkage, and other uses of administrative data in evidence-based policymaking. This state-of-the-art resource: Discusses important administrative data issues and suggests how administrative data can be integrated with more traditional surveys Describes practical uses of administrative records for evidence-driven decisions in both public and private sectors Emphasizes using interdisciplinary methodology and linking administrative records with other data sources Explores techniques to leverage administrative data to improve the survey frame, reduce nonresponse follow-up, assess coverage error, measure linkage non-consent bias, and perform small area estimation. Administrative Records for Survey Methodology is an indispensable reference and guide for statistical researchers and methodologists in academia, industry, and government, particularly census bureaus and national statistical offices, and an ideal supplemental text for undergraduate and graduate courses in data science, survey methodology, data collection, and data analysis methods.
Question Evaluation Methods
Author: Jennifer Madans
Publisher: John Wiley & Sons
ISBN: 1118036999
Category : Mathematics
Languages : en
Pages : 299
Book Description
Insightful observations on common question evaluation methods and best practices for data collection in survey research Featuring contributions from leading researchers and academicians in the field of survey research, Question Evaluation Methods: Contributing to the Science of Data Quality sheds light on question response error and introduces an interdisciplinary, cross-method approach that is essential for advancing knowledge about data quality and ensuring the credibility of conclusions drawn from surveys and censuses. Offering a variety of expert analyses of question evaluation methods, the book provides recommendations and best practices for researchers working with data in the health and social sciences. Based on a workshop held at the National Center for Health Statistics (NCHS), this book presents and compares various question evaluation methods that are used in modern-day data collection and analysis. Each section includes an introduction to a method by a leading authority in the field, followed by responses from other experts that outline related strengths, weaknesses, and underlying assumptions. Topics covered include: Behavior coding Cognitive interviewing Item response theory Latent class analysis Split-sample experiments Multitrait-multimethod experiments Field-based data methods A concluding discussion identifies common themes across the presented material and their relevance to the future of survey methods, data analysis, and the production of Federal statistics. Together, the methods presented in this book offer researchers various scientific approaches to evaluating survey quality to ensure that the responses to these questions result in reliable, high-quality data. Question Evaluation Methods is a valuable supplement for courses on questionnaire design, survey methods, and evaluation methods at the upper-undergraduate and graduate levels. it also serves as a reference for government statisticians, survey methodologists, and researchers and practitioners who carry out survey research in the areas of the social and health sciences.
Publisher: John Wiley & Sons
ISBN: 1118036999
Category : Mathematics
Languages : en
Pages : 299
Book Description
Insightful observations on common question evaluation methods and best practices for data collection in survey research Featuring contributions from leading researchers and academicians in the field of survey research, Question Evaluation Methods: Contributing to the Science of Data Quality sheds light on question response error and introduces an interdisciplinary, cross-method approach that is essential for advancing knowledge about data quality and ensuring the credibility of conclusions drawn from surveys and censuses. Offering a variety of expert analyses of question evaluation methods, the book provides recommendations and best practices for researchers working with data in the health and social sciences. Based on a workshop held at the National Center for Health Statistics (NCHS), this book presents and compares various question evaluation methods that are used in modern-day data collection and analysis. Each section includes an introduction to a method by a leading authority in the field, followed by responses from other experts that outline related strengths, weaknesses, and underlying assumptions. Topics covered include: Behavior coding Cognitive interviewing Item response theory Latent class analysis Split-sample experiments Multitrait-multimethod experiments Field-based data methods A concluding discussion identifies common themes across the presented material and their relevance to the future of survey methods, data analysis, and the production of Federal statistics. Together, the methods presented in this book offer researchers various scientific approaches to evaluating survey quality to ensure that the responses to these questions result in reliable, high-quality data. Question Evaluation Methods is a valuable supplement for courses on questionnaire design, survey methods, and evaluation methods at the upper-undergraduate and graduate levels. it also serves as a reference for government statisticians, survey methodologists, and researchers and practitioners who carry out survey research in the areas of the social and health sciences.
Methods for Testing and Evaluating Survey Questionnaires
Author: Stanley Presser
Publisher: John Wiley & Sons
ISBN: 0471654736
Category : Mathematics
Languages : en
Pages : 624
Book Description
The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.
Publisher: John Wiley & Sons
ISBN: 0471654736
Category : Mathematics
Languages : en
Pages : 624
Book Description
The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.
Vital and Health Statistics
Author:
Publisher:
ISBN:
Category : Health surveys
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Health surveys
Languages : en
Pages : 28
Book Description
Improving Surveys with Paradata
Author: Frauke Kreuter
Publisher: John Wiley & Sons
ISBN: 1118591631
Category : Education
Languages : en
Pages : 327
Book Description
Explore the practices and cutting-edge research on the new and exciting topic of paradata Paradata are measurements related to the process of collecting survey data. Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming area in survey methodology. Featuring contributions from leading experts in the field, Improving Surveys with Paradata: Analytic Uses of Process Information introduces and reviews issues involved in the collection and analysis of paradata. The book presents readers with an overview of the indispensable techniques and new, innovative research on improving survey quality and total survey error. Along with several case studies, topics include: Using paradata to monitor fieldwork activity in face-to-face, telephone, and web surveys Guiding intervention decisions during data collection Analysis of measurement, nonresponse, and coverage error via paradata Providing a practical, encompassing guide to the subject of paradata, the book is aimed at both producers and users of survey data. Improving Surveys with Paradata: Analytic Uses of Process The book also serves as an excellent resource for courses on data collection, survey methodology, and nonresponse and measurement error.
Publisher: John Wiley & Sons
ISBN: 1118591631
Category : Education
Languages : en
Pages : 327
Book Description
Explore the practices and cutting-edge research on the new and exciting topic of paradata Paradata are measurements related to the process of collecting survey data. Improving Surveys with Paradata: Analytic Uses of Process Information is the most accessible and comprehensive contribution to this up-and-coming area in survey methodology. Featuring contributions from leading experts in the field, Improving Surveys with Paradata: Analytic Uses of Process Information introduces and reviews issues involved in the collection and analysis of paradata. The book presents readers with an overview of the indispensable techniques and new, innovative research on improving survey quality and total survey error. Along with several case studies, topics include: Using paradata to monitor fieldwork activity in face-to-face, telephone, and web surveys Guiding intervention decisions during data collection Analysis of measurement, nonresponse, and coverage error via paradata Providing a practical, encompassing guide to the subject of paradata, the book is aimed at both producers and users of survey data. Improving Surveys with Paradata: Analytic Uses of Process The book also serves as an excellent resource for courses on data collection, survey methodology, and nonresponse and measurement error.
Methodology of Longitudinal Surveys
Author: Peter Lynn
Publisher: John Wiley & Sons
ISBN: 0470018712
Category : Mathematics
Languages : en
Pages : 418
Book Description
Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be suitable as supplementary reading for graduate students of survey statistics. This book: Covers all the main stages in the design, implementation and analysis of longitudinal surveys. Reviews recent developments in the field, including the use of dependent interviewing and mixed mode data collection. Discusses the state of the art in sampling, weighting and non response adjustment. Features worked examples throughout using real data. Addresses issues arising from the collection of data via retrospective methods, as well as ethical issues, confidentiality and non-response bias. Is written by an international team of contributors consisting of some of the most respected Survey Methodology experts in the field
Publisher: John Wiley & Sons
ISBN: 0470018712
Category : Mathematics
Languages : en
Pages : 418
Book Description
Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be suitable as supplementary reading for graduate students of survey statistics. This book: Covers all the main stages in the design, implementation and analysis of longitudinal surveys. Reviews recent developments in the field, including the use of dependent interviewing and mixed mode data collection. Discusses the state of the art in sampling, weighting and non response adjustment. Features worked examples throughout using real data. Addresses issues arising from the collection of data via retrospective methods, as well as ethical issues, confidentiality and non-response bias. Is written by an international team of contributors consisting of some of the most respected Survey Methodology experts in the field
Designing and Conducting Business Surveys
Author: Ger Snijkers
Publisher: John Wiley & Sons
ISBN: 1118447913
Category : Mathematics
Languages : en
Pages : 646
Book Description
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: • Determining the survey content, considering user needs, the business context, and total survey quality • Planning the survey as a project • Sampling frames, procedures, and methods • Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys • Survey communication design to obtain responses and facilitate the business response process • Conducting and managing the survey using paradata and project management tools • Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.
Publisher: John Wiley & Sons
ISBN: 1118447913
Category : Mathematics
Languages : en
Pages : 646
Book Description
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: • Determining the survey content, considering user needs, the business context, and total survey quality • Planning the survey as a project • Sampling frames, procedures, and methods • Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys • Survey communication design to obtain responses and facilitate the business response process • Conducting and managing the survey using paradata and project management tools • Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.
Cognitive Interviewing
Author: Gordon B. Willis
Publisher: SAGE Publications
ISBN: 1483389308
Category : Social Science
Languages : en
Pages : 323
Book Description
"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.
Publisher: SAGE Publications
ISBN: 1483389308
Category : Social Science
Languages : en
Pages : 323
Book Description
"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate." —Terry Richardson, General Accounting Office "The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process." —Rachel Caspar, RTI International The design and evaluation of questionnaires—and of other written and oral materials—is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.
Data Engineering
Author: Yupo Chan
Publisher: Springer Science & Business Media
ISBN: 1441901760
Category : Computers
Languages : en
Pages : 381
Book Description
DATA ENGINEERING: Mining, Information, and Intelligence describes applied research aimed at the task of collecting data and distilling useful information from that data. Most of the work presented emanates from research completed through collaborations between Acxiom Corporation and its academic research partners under the aegis of the Acxiom Laboratory for Applied Research (ALAR). Chapters are roughly ordered to follow the logical sequence of the transformation of data from raw input data streams to refined information. Four discrete sections cover Data Integration and Information Quality; Grid Computing; Data Mining; and Visualization. Additionally, there are exercises at the end of each chapter. The primary audience for this book is the broad base of anyone interested in data engineering, whether from academia, market research firms, or business-intelligence companies. The volume is ideally suited for researchers, practitioners, and postgraduate students alike. With its focus on problems arising from industry rather than a basic research perspective, combined with its intelligent organization, extensive references, and subject and author indices, it can serve the academic, research, and industrial audiences.
Publisher: Springer Science & Business Media
ISBN: 1441901760
Category : Computers
Languages : en
Pages : 381
Book Description
DATA ENGINEERING: Mining, Information, and Intelligence describes applied research aimed at the task of collecting data and distilling useful information from that data. Most of the work presented emanates from research completed through collaborations between Acxiom Corporation and its academic research partners under the aegis of the Acxiom Laboratory for Applied Research (ALAR). Chapters are roughly ordered to follow the logical sequence of the transformation of data from raw input data streams to refined information. Four discrete sections cover Data Integration and Information Quality; Grid Computing; Data Mining; and Visualization. Additionally, there are exercises at the end of each chapter. The primary audience for this book is the broad base of anyone interested in data engineering, whether from academia, market research firms, or business-intelligence companies. The volume is ideally suited for researchers, practitioners, and postgraduate students alike. With its focus on problems arising from industry rather than a basic research perspective, combined with its intelligent organization, extensive references, and subject and author indices, it can serve the academic, research, and industrial audiences.