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Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: Julian S. Huxley
Publisher: University of Pittsburgh Pre
ISBN: 0822973979
Category : Philosophy
Languages : en
Pages : 71
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Book Description
This collection features five essays from noted theologians, philosophers, geneticists, and biologists who discuss the sweeping impact of Charles Darwin's On the Origin of Species on their respective fields. This volume, edited by Ralph Buchsbaum, professor of biology at the University of Pittsburgh, was published to celebrate the centenary of Darwin's announcement in 1858, along with Alfred Russel Wallace, of their independent discovery of the process of natural selection. Darwin's book was published one year later.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: James B. Twitchell
Publisher: Columbia University Press
ISBN: 0231510543
Category : Social Science
Languages : en
Pages : 260
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Book Description
"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean."—from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken Ross's striking photographs and James Twitchell's lively analysis trace the evolution of these virtual caves, and question why they are rapidly disappearing. Ross documents both traditional and contemporary male haunts, such as bars, barbershops, lodges, pool halls, strip clubs, garages, deer camps, megachurches, the basement Barcalounger, and Twitchell examines their provenance, purpose, and appeal. He finds that for centuries men have met with each other in underground lairs and clubhouses to conduct business or, in the case of strip clubs and the modern rec room, to bond and indulge in shady entertainments. In these secret dens, certain rules are abandoned while others are obeyed. However, Twitchell sees this less as exclusionary behavior and more as the result of social anxiety: when women want to get together, they just do it; when men get together, it's a production. Drawing on literary, historical, and pop cultural sources, Twitchell connects the places men hide with figures like Hemingway and Huck Finn, Frederick Jackson Turner's theory of the American frontier, and the mythological interpretations of Joseph Campbell and Robert Bly. Instead of blaming the disappearance of the man-cave solely on feminism, simple fair play, or the demands of Title IX, Twitchell believes this evaporation is due as well to the rise of solitary pursuits such as driving, watching television, and playing videogames. By blending together anecdote, research, and keen observation, Ross and Twitchell bring this little-discussed and controversial phenomenon to light.
Author: Eamon Duffy
Publisher: Yale University Press
ISBN: 0300176880
Category : Biography & Autobiography
Languages : en
Pages : 153
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Book Description
The Bishops of Rome have been Christianity's most powerful leaders for nearly two millennia, and their influence has extended far beyond the purely spiritual. The popes have played a central role in the history of Europe and the wider world, not only shouldering the spiritual burdens of their ancient office, but also in contending with - and sometimes precipitating - the cultural and political crises of their times. In an acclaimed series of BBC radio broadcasts Eamon Duffy explored the impact of ten popes he judged to be among 'the most influential in history'. With this book, readers may now also enjoy Duffy's portraits of ten exceptional men who shook the world. The book begins with St Peter, the Rock upon whom the Catholic Church was built, and follows with Leo the Great (fifth century), Gregory the Great (sixth century), Gregory VII (eleventh century), Innocent III (thirteenth century), Paul III (sixteenth century), and Pius IX (nineteenth century). Among twentieth-century popes, Duffy examines the lives and contributions of Pius XII, who was elected on the eve of the Second World War, the kindly John XXIII, who captured the world's imagination, and John Paul II, the first non-Italian pope in 450 years. Each of these ten extraordinary individuals, Duffy shows, shaped their own worlds, and in the process, helped to create ours.
Author: James B. Twitchell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 229
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Book Description
Author: Mario Pricken
Publisher:
ISBN: 9780500284766
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Author: Adam Tooze
Publisher: Penguin
ISBN: 0593297555
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
"This book’s great service is that it challenges us to consider the ways in which our institutions and systems, and the assumptions, positions and divisions that undergird them, leave us ill prepared for the next crisis."—Robert Rubin, The New York Times Book Review "Full of valuable insight and telling details, this may well be the best thing to read if you want to know what happened in 2020." --Paul Krugman, New York Review of Books Deftly weaving finance, politics, business, and the global human experience into one tight narrative, a tour-de-force account of 2020, the year that changed everything--from the acclaimed author of Crashed. The shocks of 2020 have been great and small, disrupting the world economy, international relations and the daily lives of virtually everyone on the planet. Never before has the entire world economy contracted by 20 percent in a matter of weeks nor in the historic record of modern capitalism has there been a moment in which 95 percent of the world's economies were suffering all at the same time. Across the world hundreds of millions have lost their jobs. And over it all looms the specter of pandemic, and death. Adam Tooze, whose last book was universally lauded for guiding us coherently through the chaos of the 2008 crash, now brings his bravura analytical and narrative skills to a panoramic and synthetic overview of our current crisis. By focusing on finance and business, he sets the pandemic story in a frame that casts a sobering new light on how unprepared the world was to fight the crisis, and how deep the ruptures in our way of living and doing business are. The virus has attacked the economy with as much ferocity as it has our health, and there is no vaccine arriving to address that. Tooze's special gift is to show how social organization, political interests, and economic policy interact with devastating human consequences, from your local hospital to the World Bank. He moves fluidly from the impact of currency fluctuations to the decimation of institutions--such as health-care systems, schools, and social services--in the name of efficiency. He starkly analyzes what happened when the pandemic collided with domestic politics (China's party conferences; the American elections), what the unintended consequences of the vaccine race might be, and the role climate change played in the pandemic. Finally, he proves how no unilateral declaration of 'independence" or isolation can extricate any modern country from the global web of travel, goods, services, and finance.
Author: DESIGN MUSEUM ENTERPRISE LTD
Publisher: Conran Octopus
ISBN: 1840915889
Category : Design
Languages : en
Pages : 115
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Book Description
Everything around us is designed and the word 'design' has become part of our everyday experience. But how much do we know about it? Fifty Hats That Changed the World imparts that knowledge listing the top 50 hats and headwear that have made a substantial impact in the world of fashion and design today. From an early fourteenth century Russian crown to Noel Stewart's 2010 Ribboned Landscape hat, each entry offers a short appraisal to explore what has made their iconic status and the designers that give them a special place in design history.
Author: Stephen Hawking
Publisher: Running Press Adult
ISBN: 076244374X
Category : Science
Languages : en
Pages : 1090
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Book Description
"God does not play dice with the universe." So said Albert Einstein in response to the first discoveries that launched quantum physics, as they suggested a random universe that seemed to violate the laws of common sense. This 20th-century scientific revolution completely shattered Newtonian laws, inciting a crisis of thought that challenged scientists to think differently about matter and subatomic particles.The Dreams That Stuff Is Made Of compiles the essential works from the scientists who sparked the paradigm shift that changed the face of physics forever, pushing our understanding of the universe on to an entirely new level of comprehension. Gathered in this anthology is the scholarship that shocked and befuddled the scientific world, including works by Niels Bohr, Max Planck, Werner Heisenberg, Max Born, Erwin Schrodinger, J. Robert Oppenheimer, Richard Feynman, as well as an introduction by today's most celebrated scientist, Stephen Hawking.
