101 Tips for More Profitable Catalogs PDF Download
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Author: Maxwell Sroge
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
A guide to making mail-order catalogs more profitable.
Author: Maxwell Sroge
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
Get Book Here
Book Description
A guide to making mail-order catalogs more profitable.
Author:
Publisher:
ISBN:
Category : Commercial catalogs
Languages : en
Pages : 244
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Book Description
Author: Kenneth Joseph Cook
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback. Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning. Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business.
Author: Canada. Distribution Services Industries Directorate
Publisher:
ISBN:
Category : Advertising, Direct-mail
Languages : en
Pages : 46
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Book Description
Direct marketing refers to all of the activities connected with a seller transferring some kind of good, service or information to a buyer. It includes the use of controlled communications by some kind of media (mail, telephone, etc.) to reach a specific audience (those most likey to respond). One of the major types of direct marketing is mail order/catalogue selling, which is used to generate both consumer and business-to-business sales. This document assists those interested in mail order/catalogue selling. Identifies sources of information in a variety of areas and focuses on Canadian association and print information sources, although some American sources are also listed. This publication is not all inclusive because the direct marketing industry is changing rapidly and new sources of information appear daily.
Author: Terri Lonier
Publisher:
ISBN: 9781883282509
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
The essential resources you need for solo business successThis handy, one-stop reference is your ticket to more than 1,200 business resources--each designed to help make your solo venture a smashing success. From professional organizations and government agencies to magazines, videos, and more, it gives you the lowdown on where to turn and whom to ask for expert advice, guidance, and support. This thoroughly revised Second Edition includes a wealth of new material highlighted by expanded listings of Internet resources, Web site addresses, small business associations, and publications, as well as top educational opportunities for independent entrepreneurs. This invaluable resource will show you how to: Master new business skills Access free and low-cost services Establish valuable professional contacts Tap into technology resources Locate quality business books and newsletters, tapes, and networks Track down special supplies Market and advertise effectively Keep your business fresh, exciting, and profitable. Companion to the updated edition of the bestselling Working Solo
Author: Holly Edmunds
Publisher: McGraw-Hill Companies
ISBN: 9780844235844
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. "The AMA Complete Guide to Marketing Research for Small Business" solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
Author: Denny Hatch
Publisher: McGraw Hill Professional
ISBN: 9780844203492
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author: Timothy R. Hawthorne
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
Author: David Parmerlee
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
How to perform a complete and thorough market analysis for your company, product, or service, including defining markets, profiling customers and prospects, analyzing competitors, and evaluating marketing.
Author: Alan F. Dutka
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.
