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Author: Gary L. Watts
Publisher: Gary Watts
ISBN: 0741481529
Category : Marketing
Languages : en
Pages : 48
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Book Description
There is no shame in asking for advice. Ask any marketer and most will help you focus and prioritize your efforts, as well as provide marketing advice. If you don’t ask for advice, you can spend a lot of time and energy on strategies and tasks that yield little results. Working hard does not mean working smart. He can help you grow your business. Gary is a marketing guru and consultant to a myriad of clients. His creation of prototype business-to-business, retail, and consumer-direct programs provides clients with creative marketing and sales support. And, Gary can help you! He has developed award-winning marketing and communications expertise through local, regional, and national marketing activities. His talents are reflected in the development of innovative, cutting-edge marketing ideas in Web site design and architecture, high-impact creative and collateral, advertising, promotions, and public relations programs. He has served in high profile staff positions with or as a marketing consultant to world-class companies like the Public Broadcasting Service (PBS) in Washington, D. C., Buena Vista Television, Hilton Hotels, Kraft Foods, and Walt Disney World, where he coordinated numerous awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, and the BBC, as well as other major print, radio and television outlets. Gary is a graduate of Marshall University in Huntington, West Virginia, and completed comprehensive post-graduate work in broadcast journalism at West Virginia University in Morgantown. He also served as the university’s assistant director of Information and Publications prior to his two-year tour of duty as an officer in the U. S. Army where he earned a bronze star for his service. Other work consisted of community relations director for several radio and television stations where he won several national awards for his on-air promotion campaigns. Ready to impart an array of his best-kept secrets and knowledge that he has accumulated over the years, Gary will provide you with big marketing ideas that are charged with creativity and are cost effective, and simple to employ. Many issues are techniques that are currently being used by dynamic companies across the country and are closely guarded because the experts use them as “secret weapons” to accomplish their marketing missions, and to justify the big salaries and fees they charge you. These aren’t theories – these are techniques and creative marketing ideas that you can use successfully. You might compare them to the tricks-of-the-trade that a noted magician reveals about his illusions. What may appear to be magically marvelous (in a marketing sense), once revealed may not be so mystical.
Author: Gary L. Watts
Publisher: Gary Watts
ISBN: 0741481529
Category : Marketing
Languages : en
Pages : 48
Get Book Here
Book Description
There is no shame in asking for advice. Ask any marketer and most will help you focus and prioritize your efforts, as well as provide marketing advice. If you don’t ask for advice, you can spend a lot of time and energy on strategies and tasks that yield little results. Working hard does not mean working smart. He can help you grow your business. Gary is a marketing guru and consultant to a myriad of clients. His creation of prototype business-to-business, retail, and consumer-direct programs provides clients with creative marketing and sales support. And, Gary can help you! He has developed award-winning marketing and communications expertise through local, regional, and national marketing activities. His talents are reflected in the development of innovative, cutting-edge marketing ideas in Web site design and architecture, high-impact creative and collateral, advertising, promotions, and public relations programs. He has served in high profile staff positions with or as a marketing consultant to world-class companies like the Public Broadcasting Service (PBS) in Washington, D. C., Buena Vista Television, Hilton Hotels, Kraft Foods, and Walt Disney World, where he coordinated numerous awareness activities with major corporations and national media. This included comprehensive programs to launch Epcot and event coverage with NBC, CBS, ABC, PBS, SIN, CBC, and the BBC, as well as other major print, radio and television outlets. Gary is a graduate of Marshall University in Huntington, West Virginia, and completed comprehensive post-graduate work in broadcast journalism at West Virginia University in Morgantown. He also served as the university’s assistant director of Information and Publications prior to his two-year tour of duty as an officer in the U. S. Army where he earned a bronze star for his service. Other work consisted of community relations director for several radio and television stations where he won several national awards for his on-air promotion campaigns. Ready to impart an array of his best-kept secrets and knowledge that he has accumulated over the years, Gary will provide you with big marketing ideas that are charged with creativity and are cost effective, and simple to employ. Many issues are techniques that are currently being used by dynamic companies across the country and are closely guarded because the experts use them as “secret weapons” to accomplish their marketing missions, and to justify the big salaries and fees they charge you. These aren’t theories – these are techniques and creative marketing ideas that you can use successfully. You might compare them to the tricks-of-the-trade that a noted magician reveals about his illusions. What may appear to be magically marvelous (in a marketing sense), once revealed may not be so mystical.
Author: Texas
Publisher:
ISBN:
Category : Commercial law
Languages : en
Pages : 0
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Book Description
Author: Michael C. Budden
Publisher: Praeger
ISBN: 1567200168
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Trade secrets are valuable. Executives know that, but do they also know how easily they can be stolen? Marketing expert Michael Budden thinks not. The departure of unhappy employees, sabotage by current employees, or simply the carelessness of managers unmindful of the risks or unaware of the protection available to them can be hazardous to the security of essential corporate information. Now, however, there is the Uniform Trade Secrets Act. Prevalent in most states with enactment in others almost certain, the Act offers the protection executives need providing they have taken reasonable steps on their own before seeking redress under its provisions. In this readable text, Budden explains the law, how it works, and what executives must do to avail themselves of it. He includes revealing case studies for further guidance and to aid executives in their corporate strategic planning. An essential resource for people with management responsibilities in almost all organizations, and a useful quick refresher for their legal advisers. Losses to organizations through trade secret misappropriations cost billions of dollars annually. No industry is immune. Trade secrets take many forms; recipes, formulas, customer lists, market research results, proprietary processes, and product development secrets are a few examples. Under the Uniform Trade Secrets Act, however, companies that have created plans and procedures to guard against such losses before they occur can now seek injunctive relief and collect monetary awards for damages. Dr. Budden introduces readers to the Act and the jurisdictions that have adopted it, and then explains what executives must do to create the necessary precondition of establishing a climate of confidentiality, including the use of non-compete covenants, and nondisclosure and noncompetition contracts. He goes on to lay out the sort of information that must be protected and how to appraise its value and the nature of its secrecy. Following up with advice on developing a plan of action to protect trade secrets, he concludes with a thoughtful discussion of the legal avenues and alternatives that executives can take and an outline of all the trade secrets protections the Act makes available.
Author: Shayerah Ilias
Publisher: Nova Publishers
ISBN: 9781604565621
Category : Business & Economics
Languages : en
Pages : 84
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Book Description
Introduction -- Intellectual property rights basics -- Global intellectual property holdings -- Contribution of intellectual property to U.S. economy -- The organized structure of IPR protection -- U.S. trade law -- Issues for Congress.
Author: R. Mark Halligan
Publisher: Aspatore Books
ISBN: 9781596225602
Category : Law
Languages : en
Pages : 246
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Book Description
Of all the intangible assets, trade secrets are the most valuable and the most intangible of all. Their existence depends entirely on the standard of care applied by the information owner. Failure to meet this standard of care can result in the loss of the company's entire portfolio of trade secrets without any legal recourse. Trade Secret Asset Management provides essential understanding of the legal, security, and accounting issues surrounding trade secret assets. The legal discussion includes the definition of trade secrets, their importance to the corporation, and the manner in which they are defended or lost. Security issues include protecting trade secrets against insider and outsider theft, and the often neglected issue of inbound security. The accounting section details the processes of inventory, identification, valuation, and reporting of trade secrets, and concludes with a discussion of new corporate responsibilities for trade secret assets under the Sarbanes-Oxley Act.
Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 1610350995
Category : Performing Arts
Languages : en
Pages : 446
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Book Description
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 40
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Book Description
Author: Vahagn Dilbaryan
Publisher:
ISBN: 9781520102801
Category :
Languages : en
Pages : 284
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Book Description
100 Business Secrets presents the insights and advice the author has gathered over the years, along with his own thoughts and experiences, since he's also involved in sales and marketing. He introduces the most interesting and crucial stages of the lives of many successful people, as well as a part of his success story, to demonstrate how to achieve success in a short period of time. The book comprises 4 parts, each of which includes 25 business secrets that introduce influential businessmen, marketing techniques, and motivational stories. The reader is given the chance to save both their money and time by reading more than 250 books in 4 and become a real business expert getting to know 100 practical ways, methods, tools, strategies, and secrets that can change their life and build their success. Do you want to reach your goal? If yes, 100 Business Secrets will give you the practical tools to help you on your journey. And now it's in front of you. Enjoy the book.
Author: Andrew Soltis
Publisher: Batsford Books
ISBN: 1849941556
Category : Games & Activities
Languages : en
Pages : 217
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Book Description
If you want to become a chess master, there are certain things you need to know – essential tips and techniques that the masters know, and you need to learn. This incredibly useful book collects all these techniques together in one volume, so you can try them out, tick them off, and start on your path towards chess greatness. Arranged in chapters covering every aspect of chess, from openings to endgames, renowned chess author Andrew Soltis provides top 20 rundowns of these specific positions and techniques: chapters include Top 20 Sacrifices, Top 20 Crucial Middlegame Decisions, Top 20 Endgame Techniques and Top 20 Exact Endgames. Written in Andrew Soltis's eternally engaging and accessible style, this book will prove invaluable to any player who wants to become a chess master.
