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Author: Madeline Gremme
Publisher: GRIN Verlag
ISBN: 3656877742
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences Dortmund, course: Module: Strategic Management, language: English, abstract: The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers’ global fashion at local prices.
Author: Madeline Gremme
Publisher: GRIN Verlag
ISBN: 3656877742
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences Dortmund, course: Module: Strategic Management, language: English, abstract: The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers’ global fashion at local prices.
Author: Fatma Torun
Publisher: GRIN Verlag
ISBN: 3638335488
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: sehr gut, University of East London, language: English, abstract: “Galician Beauty: Spanish clothier Zara beats the competition at efficiency – and just about everything else” The Wallstreet Journal, May 18, 2001. During the years 2000-2001, Inditex, an international fashion manufacture and distribution group, received widespread favourable press, touting Inditex’s success and attributing it to Zara’s unique integrated business model (Freimen, 2002). In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market.
Author: Byoungho Ellie Jin
Publisher: Bloomsbury Publishing
ISBN: 135018019X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Author:
Publisher: Cybellium Ltd
ISBN:
Category :
Languages : en
Pages : 221
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Book Description
Author: Rima Hammoudeh
Publisher: GRIN Verlag
ISBN: 3668360995
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Inditex is one of the largest fashion companies in the world and owns eight different store formats: ZARA, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home and Uterqüe – with over 6249 stores in 86 markets. This Assignment deals with ZARA, which is the most important and profitable subsidiary of Inditex. One main reason for ZARA ́s success is the company’s right marketing strategy, which is based on defining and analyzing a certain target market. This assignment serves to define and to analyze ZARA ́s market from a global point of view. After a short introduction into the topic the company is presented in chapter 2 in-cluding the facts, figures, goals and objectives of ZARA. Chapter 3 concerns the external and the internal analysis of ZARA -using the theo-retical approaches PEST- and SWOT-Analysis. These analyzing techniques are necessary in order to obtain detailed information about the company, which is a prerequisite for the subsequent definition and analysis of the market presented in chapter 4. Chapter 4 deals with the market and the competitors. The analysis and definition of the market are based on facts and figures concerning the market segmentation, target customers, competitors and ZARA’s strategy. The conclusion is presented in chapter 5, along with a personal, critical statement and the outlook on future studies.
Author: E. Badía
Publisher: Palgrave Macmillan
ISBN: 9780230229914
Category : Social Science
Languages : en
Pages : 0
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Book Description
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
Author: Veronique Pouillard
Publisher: Taylor & Francis
ISBN: 1000963489
Category : History
Languages : en
Pages : 533
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Book Description
The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields. The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources. Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry. Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.
Author: Carmen de la Cruz Iglesias
Publisher: diplom.de
ISBN: 3836632659
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Inhaltsangabe:Introduction: A glance at today s financial pages shows the consequences of economic recession. More and more retailers, such as Woolworth and Montgomery Ward, have become bankrupt as they were no longer good enough to compete for a customer s business. Or how Ander and Stern describe it They fell into the Black Hole of Retailing, the place where losing retailers go to die . However, it has been widely acknowledged that an effective downstream-orientated supply chain, focused on cost reduction, can avoid this fate. Reduced costs lead to reduced prices and thus to satisfied customers. But that is only half the truth. There are other factors than stringent cost control that ensure business success. Supply chain management is not only about cost-efficiency rather than flexibility and adaptability. The faster a supply chain is able to respond to a market, the better the company s chances to achieve a competitive edge. A paradigm for a company that manages to combine these aspects and to align its vertically integrated supply chain to the demands of its customers is Europe s fastest expanding international fashion retail group Industria de Diseño Textil with its workhorse Zara. Its unique integrated business model permeates the whole organization and provides evidence that market orientation paired with an outstanding supply chain management can be viewed as a key factor for success. Aim and objectives: The aim of this report is to examine Zara s unique business model in relation to its market-orientated supply chain. In this framework certain questions are raised. For example, which elements of Zara s supply chain make it so unique? And related to this, how manages Zara to compete with other vertically integrated fashion retailers such as H&M and Benetton that use aggressive advertising to entice customers in their stores? Also, how does Zara integrate its market orientation in its supply chain? The present study will attempt to answer these and other questions. Research the success of Zara s market-orientated strategy as well as of its unconventional supply chain will help to figure out how they managed to become pioneer of fast fashion. To conclude, an outlook in Zara s future as well as the US market is provided. Inhaltsverzeichnis:Table of Contents: Table of Figures4 Table of Appendix5 1.Introduction6 2.Aim and objectives6 3.Literature Review7 3.1The global fashion industry7 3.2Market orientation8 3.3The merger of market [...]
Author: Cornelia Staritz
Publisher: World Bank Publications
ISBN: 0821386425
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The clothing sector has traditionally been a gateway to export diversification and industrial development for low-income countries (LICs) due to its low fix costs, relatively simple technology, and labor-intensive nature. It has served to absorb large numbers of unskilled, and mostly female, workers and build capital and know-how for more technologically advanced activities within and across sectors. But the environment for global clothing trade has changed significantly which may condition the role the sector can play in promoting export diversification and industrial development in LICs today. Main drivers have been the rise of global buyers and their global sourcing strategies, the phase out of quotas in the Multi-Fiber Arrangement (MFA), and, more recently, the global economic crisis. In the context of these changes, this study analyzes how the clothing sector can still provide a gateway to export diversification and industrial development for LICs today. The key objectives of this study are to assess main developments in the global clothing sector associated with the Multi-Fiber Arrangement (MFA) phase out, global buyers and their sourcing strategies, and the global economic crisis; analyze challenges that LICs are facing in the post-quota and post-crisis world in entering and upgrading within global clothing value chains; and identify policy recommendations to increase the competitiveness of LIC clothing exporters as well as to further their integration into and improve their positions within global clothing value chains. For the study interviews with buyers in the US, the EU and South Africa as well as case studies in Sub-Saharan African LICs (Kenya, Lesotho and Swaziland), Cambodia and Bangladesh were conducted. The study finds that global consolidation in the clothing sector has increased entry barriers at the country and firm level. This has created new challenges to LIC suppliers as low labor costs and preferential market access are not enough to be competitive in the clothing sector today. Suppliers with broad capabilities have been able to develop strategic relationships with global buyers. Marginal or new suppliers are entering the global value chains through intermediaries, but face limited upgrading opportunities. FDI plays an important role in integrated LICs into global clothing value chains, yet it needs to be used in a way that promotes and upgrades local clothing industries. Overall, the clothing sector still provides opportunities for export diversification and industrial development. However, this requires pro-active policies to increase the competitiveness and local embeddedness of LIC clothing exporters.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749442996
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
