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Author: Donald M. Truxillo
Publisher: Taylor & Francis
ISBN: 0429621086
Category : Psychology
Languages : en
Pages : 625
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Book Description
Psychology and Work is a new edition of the award-winning textbook written for introductory Industrial and Organizational (I-O) Psychology classes. This book makes the core topics of I-O Psychology clear, relevant, and accessible to students through its dynamic design. The real-world examples from the perspectives of employees and employers highlight how I-O Psychology is applied to today’s workplace. Psychology and Work, Second Edition covers the core areas of I-O Psychology including an overview of the field and its history. The topics covered include up-to-date research methods and statistics; job analysis and criterion measurement; performance appraisal; personnel selection; training and development; work motivation; leadership; job attitudes and emotions, occupational health psychology, safety, and stress; teams; and organizational structure, culture, and change. Throughout the text, an emphasis is placed on essential issues for today’s workplace such as diversity and inclusion, the evolving role of big data and analytics, legal issues, and the changing nature of work. Written by dedicated I-O professors with expertise in I-O Psychology and teaching this course, the book and supporting materials provide a range of high-quality pedagogical materials, including interactive features, quizzes, PowerPoint slides, numerous case studies, recommended videos, and an expanded, high-quality test bank.
Author: Donald M. Truxillo
Publisher: Taylor & Francis
ISBN: 0429621086
Category : Psychology
Languages : en
Pages : 625
Get Book Here
Book Description
Psychology and Work is a new edition of the award-winning textbook written for introductory Industrial and Organizational (I-O) Psychology classes. This book makes the core topics of I-O Psychology clear, relevant, and accessible to students through its dynamic design. The real-world examples from the perspectives of employees and employers highlight how I-O Psychology is applied to today’s workplace. Psychology and Work, Second Edition covers the core areas of I-O Psychology including an overview of the field and its history. The topics covered include up-to-date research methods and statistics; job analysis and criterion measurement; performance appraisal; personnel selection; training and development; work motivation; leadership; job attitudes and emotions, occupational health psychology, safety, and stress; teams; and organizational structure, culture, and change. Throughout the text, an emphasis is placed on essential issues for today’s workplace such as diversity and inclusion, the evolving role of big data and analytics, legal issues, and the changing nature of work. Written by dedicated I-O professors with expertise in I-O Psychology and teaching this course, the book and supporting materials provide a range of high-quality pedagogical materials, including interactive features, quizzes, PowerPoint slides, numerous case studies, recommended videos, and an expanded, high-quality test bank.
Author: Kenneth H. Blanchard
Publisher: Simon and Schuster
ISBN: 9780743270281
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
From one of America's biggest bestselling authors and inspiring business speakers comes the key to creating a people-oriented, performance-driven, customer-first organization.
Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Zack Friedman
Publisher: HarperCollins Leadership
ISBN: 1400211603
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
The secret to an extraordinary life starts with five simple changes that anyone can make. In this groundbreaking book, Zack Friedman starts with a fundamental question: What drives success? It's not only hard work, talent, and skill. The most successful people have one thing in common,?the power to flip five internal "switches." We all have these five switches, and when activated, they are the secret to fuel success, create happiness, and conquer anything. The Lemonade Life is filled with inspirational and practical advice that will teach you: Why you should write yourself a $10 million check Why your career depends on the Greek alphabet Why you need?ikigai?in your life How Judge Judy can help you have better work meetings How these twenty questions will change your life Learn from the entrepreneur who failed 5,126 times before becoming a billionaire, the fourteenth-century German monk who helped reinvent Domino's Pizza, the technology visionary who asked himself the same question every morning, the country music icon who bought more than one hundred million books, and the ice cream truck driver who made $110,237 in less than one hour. With powerful stories and actionable lessons, this book will profoundly change the way you live, lead, and work. Your path to greatness starts with a simple choice. Everyday, you're choosing to live one of two lives: the Lemon Life or the Lemonade Life. Which life will you lead?
Author: Niklas Schaffmeister
Publisher: Springer
ISBN: 3319194828
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Author: Sarah Britton
Publisher: Clarkson Potter
ISBN: 0804185395
Category : Cooking
Languages : en
Pages : 585
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Book Description
At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: David Novak
Publisher: Currency
ISBN: 0307405656
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
David Novak—one of today’s most engaging, unconventional, and successful business leaders—lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world’s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachers—experience—and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he’d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novak’s street-smart wisdom:From his formative years...• Walking through your anxieties• Avoiding the poison of stereotypes• Staying “right-sized” • Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...• How not to roll over like Fluffy the dog• Seeing yourself as a brand• When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...• Why a gold watch can have less value than a floppy rubber chicken• Knowing when “the answers are in the building”• Knowing when to do nothing• What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...• How to “shock the system”• How to avoid the slow-no’s• Managing two up and two downDavid Novak’s ideas for building an entire culture around reward and recognition—getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others—is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
Author: Henry Kaestner
Publisher: Tyndale House Publishers, Inc.
ISBN: 1496457234
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
