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Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 181
Get Book
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Cori Anderson
Publisher: Independently Published
ISBN: 9781092747455
Category :
Languages : en
Pages : 86
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Book Description
Youtube Marketing 2019 The Importance of YouTube in selling Video has become associate integral a part of net users' on-line expertise, and no web site hosts additional videos than YouTube. the location boasts quite three billion video views per day, creating it a wonderful place for marketers to seek out shoppers. Its reach is world, too; seventy % of its traffic originates outside of the u. s., creating it quite an area to seek out solely yank customers. Viral YouTube is that the home of the microorganism video, the term for a video that spreads quickly to an oversized audience on the net. Marketers will use alternative social media avenues, corresponding to Facebook or Twitter, to direct shoppers to YouTube videos as how of attempting to induce the videos to change state with the general public. particularly standard videos build it to the YouTube home page, additional strengthening traffic. Channels On YouTube, you'll be able to host your own channel. this permits you to modify an internet location for all manner of videos relating to the merchandise or service that you simply area unit selling. you'll be able to produce a series of connected videos this manner. It additionally helps you retain a recent library of videos. you'll be able to update, revise or produce fully new videos regarding your product or service, whereas maintaining associate outlet for the older, connected videos. Marketers have the choice to determine a free user channel, corresponding to the one several people produce, or to pay a fee to host a branded channel, which supplies marketers additional choices and options to boost their pages. Measurement One of YouTube's greatest strengths is that the approach that it permits anyone to trace what percentage views every video is receiving. There are not any difficult searches or evaluations necessary. Instead, the quantity of viewers for every video is denote right below the video image. this permits marketers to measure instantly however wide their videos area unit being received, and the way with success they're finding associate audience. you'll be able to additionally see what percentage individuals area unit recommending your video or commenting on that. Miscellaneous In addition to whole channels, YouTube offers alternative choices for marketers making an attempt to achieve the site's several users. These opportunities embrace shopping for advertising on the house page or shopping for advertising that runs beside bound videos. Marketers can even use keywords in order that, once bound search terms area unit used on YouTube, it'll trigger their videos to seem as associate choice for users. Marketers then pay supported what percentage users prefer to watch their video. Section 1: YouTube Marketing Basics Section 2: Mаrkеtіng оn YouTube - Stер bу Stер Sесtіоn 3: Advanced YоuTubе Mаrkеtіng Strаtеgіеѕ Sесtіоn 4: Addіtіоnаl Tірѕ tо consider Grab this book these days and boost your business!!!!!!!!!
Author: Will Eagle
Publisher: John Wiley & Sons
ISBN: 1119541344
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Author: Leo Fitzpatrick
Publisher: Independently Published
ISBN: 9781798543726
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
YouTube isn't just about the channels anymore. Now, we are more focused on the videos shared on YouTube and the audiences they're reaching. Whatever your reason is for wanting to become a YouTube sensation, the key is to find the right kinds of viewers to watch what you're sharing. How YOU can become a Famous YouTuber in 2019 is an excellent, easy-to-understand training on how to properly prepare for Viral Content Creation on the Internet. What is done by us, such as planning, layout, niche specific emphasis, development problem, the most important problem for the development from zero to infinity of possibilities, resulting all the main points and tricks to maintain the channel in high performance with little financial investment and much knowledge becoming 100% as your chances of being successful. Whether you're a business owner, an entrepreneur or you're just interested in becoming a famous YouTuber, you may have already heard about the different types of marketing methodologies. While doing research, you will always come across information pertaining to the importance of social media marketing and now, this can be applied to YouTube in a huge way. You will discover inside this guide- All About YouTube Why Do People Love YouTube? Creating Your Own YouTube Channel Getting Educated on YouTube Getting Entertained on YouTube How to Grow and Scale Your YouTube Channel YouTube SEO Basics How FB Ads Can Help Your YouTube Channel Explode! Youtube Marketing And Much More! all the others out there have enjoyed a lot of success too, especially in this modern world where we all rely on our smartphones and gadgets to communicate with each other and keep up with the latest news. But as we've said, YouTube stands out among the rest because it has features that all these other social media channels don't possess. How can you start working? Basic ideas, Choosing a Niche, Make you own Channel on YouTube, Make videos for your audience, Building your channel brand, Analytical overview, Boosting your watch time, Measuring success with analytics and much more.... So why are you waiting for? - scroll up and click "add to cart" to receive your book instantly!
Author: Rob Ciampa
Publisher: John Wiley & Sons
ISBN: 1119688051
Category : Computers
Languages : en
Pages : 404
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Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Rasmus Houlind
Publisher: Lid Publishing
ISBN: 9781912555147
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.
Author: Bennie Sloan
Publisher: Independently Published
ISBN: 9781798544662
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
It is a world where you can learn anything and do anything. It is a new world of value, passion, and creativity-a world where you can make revenue doing what you like doing. Thanks to YouTube and other social media outlets, every one of us can rise and broadcast how we view life to a global audience. For once, people can access a similar audience which was usually only for core television networks and those wealthy enough to advertise. A whole lot of others have succeeded in making their dreams on YouTube a reality and others have failed. So why were some successful and why did others fail? Well, we will be covering all of that in this book. YouTube has shown us how powerful online videos can be. It has also given the average individual the chance to get a broad platform for saying what he or she feels. It has also offered owners of business a very great tool for marketing themselves and business. You will discover inside this guide- Understanding YouTube Determining Who You Are On YouTube Planning and Developing Your Content Strategy How to Produce and Film Your Own Videos Improving Your Video Production Promoting Your Channel And Much More! In the chapters to come, you will be learning how to make all of this possible. You will find out how to develop a presence on YouTube, how to find your niche, How to make great videos among many others. Then, when you have uploaded your videos, you will also learn how you can distribute and promote them so it won't get lost in the barrage of videos viewers add to the website daily. It is only ideal that you take advantage of what YouTube offers as it would only keep growing with time. The competition for viewership online is fierce and breaking in may not be easy. If you are trying to break into the industry and build yourself as a video creator, you certainly have a lot to do to stand out. So why are you waiting for? - scroll up and click "add to cart" to receive your book instantly!
Author: Renee Gade
Publisher: Estalontech
ISBN: 8835810426
Category : Computers
Languages : en
Pages : 93
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Book Description
YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….
Author: Eric Klein
Publisher:
ISBN: 9781774340486
Category :
Languages : en
Pages : 128
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Book Description
Forget the old concept of just posting videos on YouTube and building a following, get in on the new early wave of YouTube secrets that will turn your Viewers into Loyal subscribers in 2019 Whether your goal is to build your own personal brand or to get new clients for a company you work with this book will show you step-by-step how to market your YouTube channel to build a loyal subscriber following. Once you execute and find the right way that works for you from there it gets very scalable. Whether you have a channel or not this guide was made for you to create and grow fast in. Inside this book, you'll discover... Choosing a correct niche to market to How the YouTube algorithm works in 2019 Proper use to Titles, Descriptions, and Thumbnails How to engage with your comments How to monetize your YouTube channel To order YouTube Secrets, click the Buy button and get your copy right now
