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Author: Andrew Ballard
Publisher: Marketingatlas Publishing
ISBN: 9780979004209
Category : Customer relations
Languages : en
Pages : 0
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Book Description
This book demonstrates a simple and proven Market Analysis Positioning SystemTM (MAP) designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP SystemTM has one purpose: to strengthen your market position by analyzing the voice of your customer. If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations. You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.
Author: Andrew Ballard
Publisher: Marketingatlas Publishing
ISBN: 9780979004209
Category : Customer relations
Languages : en
Pages : 0
Get Book Here
Book Description
This book demonstrates a simple and proven Market Analysis Positioning SystemTM (MAP) designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP SystemTM has one purpose: to strengthen your market position by analyzing the voice of your customer. If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations. You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.
Author: Alba Alamillo
Publisher:
ISBN: 9780996322201
Category :
Languages : en
Pages : 270
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Book Description
Are you suffering from self-sabotage, self-harm, low self-esteem, frustration and a lack of healthy boundaries? This book is about understanding that side of our minds that simply doesn't want to cooperate. The moment we understand how it works, we can turn it around and make it an ally instead of an enemy. That part of our mind is frequently underestimated because, while it has our best interests in mind (no pun intended), it operates in an outdated fashion, because it still thinks we live in the Stone Age. With this book, you will understand the real workings of that powerful mind of yours, and you will be able to easily change the beliefs that have been holding you back. You will not only learn a lot, you will love the anecdotes and laugh in the meantime.
Author: Arthur C. Brooks
Publisher: HarperCollins
ISBN: 0062883771
Category : Political Science
Languages : en
Pages : 218
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Book Description
NATIONAL BESTSELLER To get ahead today, you have to be a jerk, right? Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against American, creating a “culture of contempt”—the habit of seeing people who disagree with us not as merely incorrect, but as worthless and defective. Maybe, like more than nine out of ten Americans, you dislike it. But hey, either you play along, or you’ll be left behind, right? Wrong. In Love Your Enemies, social scientist and author of the #1 New York Times bestseller From Strength to Strength Arthur C. Brooks shows that abuse and outrage are not the right formula for lasting success. Brooks blends cutting-edge behavioral research, ancient wisdom, and a decade of experience leading one of America’s top policy think tanks in a work that offers a better way to lead based on bridging divides and mending relationships. Brooks’ prescriptions are unconventional. To bring America together, we shouldn’t try to agree more. There is no need for mushy moderation, because disagreement is the secret to excellence. Civility and tolerance shouldn’t be our goals, because they are hopelessly low standards. And our feelings toward our foes are irrelevant; what matters is how we choose to act. Love Your Enemies offers a clear strategy for victory for a new generation of leaders. It is a rallying cry for people hoping for a new era of American progress. Most of all, it is a roadmap to arrive at the happiness that comes when we choose to love one another, despite our differences.
Author: Richard V. Reeves
Publisher: Brookings Institution Press
ISBN: 0815735499
Category : Social Science
Languages : en
Pages : 206
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Book Description
Dream Hoarders sparked a national conversation on the dangerous separation between the upper middle class and everyone else. Now in paperback and newly updated for the age of Trump, Brookings Institution senior fellow Richard Reeves is continuing to challenge the class system in America. In America, everyone knows that the top 1 percent are the villains. The rest of us, the 99 percent—we are the good guys. Not so, argues Reeves. The real class divide is not between the upper class and the upper middle class: it is between the upper middle class and everyone else. The separation of the upper middle class from everyone else is both economic and social, and the practice of “opportunity hoarding”—gaining exclusive access to scarce resources—is especially prevalent among parents who want to perpetuate privilege to the benefit of their children. While many families believe this is just good parenting, it is actually hurting others by reducing their chances of securing these opportunities. There is a glass floor created for each affluent child helped by his or her wealthy, stable family. That glass floor is a glass ceiling for another child. Throughout Dream Hoarders, Reeves explores the creation and perpetuation of opportunity hoarding, and what should be done to stop it, including controversial solutions such as ending legacy admissions to school. He offers specific steps toward reducing inequality and asks the upper middle class to pay for it. Convinced of their merit, members of the upper middle class believes they are entitled to those tax breaks and hoarded opportunities. After all, they aren't the 1 percent. The national obsession with the super rich allows the upper middle class to convince themselves that they are just like the rest of America. In Dream Hoarders, Reeves argues that in many ways, they are worse, and that changes in policy and social conscience are the only way to fix the broken system.
Author: William Schwenck Gilbert
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 1932
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Book Description
Author: John Jones
Publisher: Xlibris Corporation
ISBN: 1479736066
Category : Fiction
Languages : en
Pages : 430
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Book Description
On a beautiful Spring morning in Jonesport Maine, Captain Jack Harper of Harper Industries walks into Moby s restaurant for his morning cup of Moby s jo, unsuspecting that it would be the beginning of a life change, not only for him, but for his community and quite possibly the country. Captain Jack had been a man of integrity and honor his entire life; a man of service to his community. Little did he know that his community would be asking him to be a man of service for the entire nation. In the quiet of the morning, as the locals debated politics and listened to the typical rhetoric of the incumbent and presidential contenders, a stranger to the town was sitting in the corner taking it all in. As the locals began talking about what life would be like under a presidency of Captain Jack, the stranger became more intrigued about who this Captain Jack character might be. When the townsmen finally approached Jack, encouraging him to make a run for the presidency, the stranger, Dexter Wyman, chair of the Constitution Party, introduced himself and joined the fray. Jack reluctantly accepted the challenge to run under the Constitution part banner, with the assistance of the entire township. Will Jack finish the race? Will he be shutdown before getting off the starting block? Will he be eliminated permanently by organized, empowered politicians who don t appreciate a newcomer to the field?
Author: Richard Cote
Publisher: Routledge
ISBN: 1000490459
Category : Education
Languages : en
Pages : 132
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Book Description
The Interactive Discovery-Based Units for High-Ability Learners, for grades 6-8, provide teachers with opportunities to deliver content in exciting new contexts. These engaging curriculum units culminate in real-world activities that provide students with open-ended opportunities to demonstrate academic understanding. Each book in the series contains tiered lessons that teachers can easily modify to meet individual students' needs. What's Your Opinion? uses debate to extend students' abilities to analyze and interpret informational texts, strengthen students' reading strategies and fluency, and help students develop persuasive speaking and writing skills. Grades 6-8
Author: Stephen Jones
Publisher: Simon and Schuster
ISBN: 1629141593
Category : Fiction
Languages : en
Pages : 718
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Book Description
When journalist Robert Stanhope arrives at the Crowsmoor asylum for the criminally insane to interview the institutes enigmatic director, Dr. Lionel Parrish, little does he realize that an apparently simple series of tests will lead him into a terrifying world of murder and insanity… In this chilling new anthology, compiled by multiple award-winning editor Stephen Jones, some of the biggest and brightest names in horror and crime fiction come together to bring you twisted tales of psychos, schizoids, and serial killers with occasional supernatural twists. Reggie Oliver revives Edgar Allan Poe’s wily French detective C. Auguste Dupin, and there is a new story from the popular British mystery series, “Bryant & May” by Christopher Fowler. Internationally best-selling author Michael Marshall also contributes to this collection with the return of The Straw Men conspiracy. An original wraparound sequence in the style of John Llewellyn Probert sets the tone for this dark collection of stories, as well as a hitherto unpublished introduction by Robert Bloch, author of Psycho and the inspiration for Alfred Hitchcock’s famous film. Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Author:
Publisher:
ISBN: 9780997774931
Category :
Languages : en
Pages :
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Book Description
Photographic portraits and profiles of selected LGBTQ individuals
Author: Dina Nayeri
Publisher: Catapult
ISBN: 194822643X
Category : Social Science
Languages : en
Pages : 238
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Book Description
An Iranian refugee “confronts the issues that are key to the refugee experience,” drawing on her own—and others’—powerful stories (Viet Thanh Nguyen, Pulitzer Prize–winning author). “A work of astonishing, insistent importance” that will make you rethink how we talk about the refugee crisis” (Observer). Aged 8, Dina Nayeri fled Iran along with her mother and brother and lived in the crumbling shell of an Italian hotel–turned–refugee camp. Eventually she was granted asylum in America. She settled in Oklahoma, then made her way to Princeton University. In this book, Nayeri weaves together her own vivid story with the stories of other refugees and asylum seekers in recent years, bringing us inside their daily lives and taking us through the different stages of their journeys, from escape to asylum to resettlement. In these pages, a couple fall in love over the phone, and women gather to prepare the noodles that remind them of home. A closeted queer man tries to make his case truthfully as he seeks asylum, and a translator attempts to help new arrivals present their stories to officials. Nayeri confronts notions like “the swarm,” and, on the other hand, “good” immigrants. She calls attention to the harmful way in which Western governments privilege certain dangers over others. With surprising and provocative questions, The Ungrateful Refugee challenges us to rethink how we talk about the refugee crisis.
