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Author: Rob Ciampa
Publisher: John Wiley & Sons
ISBN: 1119688108
Category : Computers
Languages : en
Pages : 400
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Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Author: Rob Ciampa
Publisher: John Wiley & Sons
ISBN: 1119688108
Category : Computers
Languages : en
Pages : 400
Get Book Here
Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Author: Joseph Henrich
Publisher: Princeton University Press
ISBN: 0691178437
Category : Psychology
Languages : en
Pages : 464
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Book Description
How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.
Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 683
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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author: James Patterson
Publisher: Hachette UK
ISBN: 0316358924
Category : Fiction
Languages : en
Pages : 400
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Book Description
In a world run by machines, humans are an endangered species -- and their only hope is a rebel warrior with nothing left to lose. The Great War is over. The robots have won. The humans who survived have two choices: they can submit and serve the vicious rulers they created, or be banished to the Reserve, a desolate, unforgiving landscape where it's a crime just to be human. Following the orders of their soulless leader, the robots are planning to conquer humanity's last refuge and make all humans bow down. The only thing more powerful than an enemy who feels nothing is a rebel warrior with a cause and nothing left to lose. Six is a feisty, determined woman whose parents were killed with the first shots of the war, and whose siblings lie rotting in prison. Her partner in crime is Dubs, the one person who respects authority even less than she does. On the run for their lives after an attempted massacre, Six and Dubs are determined to save humanity before the robots wipe humans off the face of the earth. Pushed to the brink of survival, they discover a powerful secret that may set humanity free, but to succeed they'll have to trust the unlikeliest of allies . . . or be forced to bow down, once and for all. Full of twists and turns from the world's #1 writer, Humans, Bow Down is an epic, dystopian, genre-bending thrill ride you'll never forget.
Author: George Silverman
Publisher: AMACOM
ISBN: 0814416691
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Author: Fredrik deBoer
Publisher: All Points Books
ISBN: 1250200385
Category : Education
Languages : en
Pages : 272
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Book Description
Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.
Author: Peter McGowan
Publisher: "O'Reilly Media, Inc."
ISBN: 1491957204
Category : Computers
Languages : en
Pages : 432
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Book Description
Learn how to work with the Automate feature of CloudForms, the powerful Red Hat cloud management platform that lets you administer your virtual infrastructure, including hybrid public and private clouds. This practical hands-on introduction shows you how to increase your operational efficiency by automating day-to-day tasks that now require manual input. Throughout the book, author Peter McGowan provides a combination of theoretical information and practical coding examples to help you learn the Automate object model. With this CloudForms feature, you can create auto-scalable cloud applications, eliminate manual decisions and operations when provisioning virtual machines and cloud instances, and manage your complete virtual machine lifecycle. In six parts, this book helps you: Learn the objects and concepts for developing automation scripts with CloudForms Automate Customize the steps and workflows involved in provisioning virtual machines Create and use service catalogs, items, dialogs, objects, bundles, and hierarchies Use CloudForm’s updated workflow to retire and delete virtual machines and services Orchestrate and coordinate with external services as part of a workflow Explore distributed automation processing as well as argument passing and handling
Author: Marc Ostrofsky
Publisher: Simon and Schuster
ISBN: 1451668392
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
The Internet is changing the way business is conducted and fortunes are made. "Get Rich Click!" shows readers how to jump in and begin making money online immediately.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Charles Dowding
Publisher: Penguin
ISBN: 0744077753
Category : Gardening
Languages : en
Pages : 631
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Book Description
Work in partnership with nature to nurture your soil for healthy plants and bumper crops - without back-breaking effort! Have you ever wondered how to transform a weedy plot into a thriving vegetable garden? Well now you can! By following the simple steps set out in No Dig, in just a few short hours you can revolutionize your vegetable patch with plants already in the ground from day one! Charles Dowding is on a mission to teach that there is no need to dig over the soil, but by minimizing intervention you are actively boosting soil productivity. In fact, The less you dig, the more you preserve soil structure and nurture the fungal mycelium vital to the health of all plants. This is the essence of the No Dig system that Charles Dowding has perfected over a lifetime growing vegetables. So put your gardening gloves on and get ready to discover: - Guides and calendars of when to sow, grow, and harvest. - Inspiring information and first-hand guidance from the author - “Delve deeper” features look in-depth at the No Dig system and the facts and research that back it up. - The essential role of compost and how to make your own at home. - The importance of soil management, soil ecology, and soil health. Now one of the hottest topics in environmental science, this "wood-wide web" has informed Charles's practice for decades, and he's proven it isn't just trees that benefit - every gardener can harness the power of the wood-wide web. Featuring newly- commissioned step-by-step photography of all stages of growing vegetables and herbs, and all elements of No Dig growing, shot at Charles’s beautiful market garden in Somerset, you too will be able to grow more veg with less time and effort, and in harmony with nature - so join the No Dig revolution today! A must-have volume for followers of Charles Dowding who fervently believe in his approach to low input, high yield gardening, as well as gardeners who want to garden more lightly on the earth, with environmentally friendly techniques like organic and No Dig.
