Author: Margot Wallace
Publisher: Rowman & Littlefield
ISBN: 1442227621
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Words are everywhere in the museum. Amidst all the visual exhibits, and in many non-exhibition areas, swarm a host of words, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, brochures, exhibition videos, guided tours, membership materials, apps, and store labels: in a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words among the feast of visuals, helping contemporary audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners, and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge that they will be interpreted by strangers. Your story is told everywhere, and with each narration it reinforces your brand; hopefully every single word reflects your brand. Each chapter tells how to put into words the stories you need to tell including: Blogs Brochures Exhibition videos Guided tour scripts Collateral programming talks Marketing plans Proposals to community partners Public Relations releases Social Media Solicitation letters Surveys Volunteer communications Website If you ever wished for a good writer, right on staff, ready to take on project, major or routine, here’s the help you’re looking for.
Author: Margot Wallace
Publisher: Rowman & Littlefield
ISBN: 1538166267
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: Websites for expanding audiences Content-centered posts Newsletters Tour scripts Videos Education material Talks and lectures Proposals for partnerships Fundraising Researched blogs Leveraging of facilities rental and your store for reaching new audiences Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here’s the resource you’re looking for.
Author: The Economist
Publisher: The Economist
ISBN: 1610396812
Category : Art
Languages : en
Pages : 242
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Book Description
In this exuberant celebration of the world's museums, great and small, revered writers like Ann Patchett, Julian Barnes, Ali Smith, and more tell us about their favorite museums, including the Lower East Side Tenement Museum in New York, the Mus'e Rodin in Paris, and the Prado in Madrid. These essays, collected from the pages of The Economist's Intelligent Life magazine, reveal the special hold that some museums have over us all. Acclaimed novelist William Boyd visits the Leopold Museum in Vienna -- a shrine to his favorite artist, Egon Schiele, whom Boyd first discovered on a postcard as a University student. In front of her favorite Rodins, Allison Pearson recalls a traumatic episode she suffered at the hands of a schoolteacher following a trip to the Mus'e in Paris. Neil Gaiman admires the fantastic world depicted in British outsider artist Richard Dadd's "The Fairy Feller's Master-Stroke," a tiny painting that also decorated the foldout cover of a Queen album, housed in the Victorian room of Tate Britain's Pre-Raphaelite collection. Ann Patchett fondly revisits Harvard University's Museum of Natural History -- which she discovered at 19, while in the throes of summer romance with a biology student named Jack. Treasure Palaces is a treasure trove of wonders, a tribute to the diversity and power of the museums, the safe-keepers of our world's most extraordinary artifacts, and an intimate look into the deeply personal reveries we fall into when before great art.
Author: Kylie Message
Publisher: Routledge
ISBN: 1315294117
Category : Social Science
Languages : en
Pages : 163
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Book Description
The Disobedient Museum: Writing at the Edge aims to motivate disciplinary thinking to reimagine writing about museums as an activity where resistant forms of thinking, seeing, feeling, and acting can be produced, and to theorize this process as a form of protest against disciplinary stagnation. Drawing on a range of cultural, theoretical, and political approaches, Kylie Message examines potential links between methods of critique today and moments of historical and disciplinary crisis, and asks what contribution museums might make to these, either as direct actors or through activities that sit more comfortably within their institutional remit. Identifying the process of writing about museums as a form of activism, that brings together and elaborates on cultural and political agendas for change, the book explores how a process of engaged critique might benefit museum studies, what this critique might look like, and how museum studies might make a contribution to discourses of social and political change. The Disobedient Museum is the first volume in Routledge’s innovative ‘Museums in Focus’ series and will be of great interest to scholars and students in the fields of Museum, Heritage, Public History, and Cultural Studies. It should also be essential reading for museum practitioners, particularly those engaged with questions about the role of museums in regard to social activism and contentious contemporary challenges.
Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134915853
Category : Art
Languages : en
Pages : 223
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Book Description
A guide for museum and gallery staff in the development of provision for their visitors, to ensure survival into the next century.
Author: Suzanne Loebl
Publisher: W. W. Norton & Company
ISBN: 9780393320060
Category : Architecture
Languages : en
Pages : 434
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Book Description
A tour of America's most notable museums is also a history of the nation's art that highlights each location's top works while discussing the backgrounds of each building and featured piece of art.
Author: Peter Samis
Publisher: Routledge
ISBN: 1315530996
Category : Architecture
Languages : en
Pages : 197
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Book Description
What does the transformation to a visitor-centered approach do for a museum? How are museums made relevant to a broad range of visitors of varying ages, identities, and social classes? Does appealing to a larger audience force museums to "dumb down" their work? What internal changes are required? Based on a multi-year Kress Foundation-sponsored study of 20 innovative American and European collections-based museums recognized by their peers to be visitor-centered, Peter Samis and Mimi Michaelson answer these key questions for the field. The book describes key institutions that have opened the doors to a wider range of visitors; addresses the internal struggles to reorganize and democratize these institutions; uses case studies, interviews of key personnel, Key Takeaways, and additional resources to help museum professionals implement a visitor-centered approach in collections-based institutions
Author: Jane R. Glaser
Publisher: Routledge
ISBN: 1135634602
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change within it. From exhibition designer to shop manager, this comprehensive survey views the latest trends in museum work and the broad-ranging technological advances that have been made. For any professional in the field, this is a crucially useful book for how to prepare, look for and find jobs in the museum profession.
Author: Greg Stevens
Publisher: Rowman & Littlefield
ISBN: 1442276762
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Whether you're an experienced leader, a mid-career professional hoping for a promotion, or a recent grad applying for your first internship, A Life in Museums: Managing Your Museum Career is the guide you need—full of sound advice, practical tips, and illuminating personal stories that span the array of museum disciplines. Topics range from personal branding and resume writing to managing from the middle and leadership at all levels; from professional writing to keeping a career journal; from navigating within your institution to knowing when it's time to move on. This is a book you are sure to reference—and share—for years to come.
Author: Cherstin M. Lyon
Publisher: Rowman & Littlefield
ISBN: 1442272236
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Introduction to Public History: Interpreting the Past, Engaging Audiences is a brief foundational textbook for public history. It is organized around the questions and ethical dilemmas that drive public history in a variety of settings, from local community-based projects to international case studies. This book is designed for use in undergraduate and graduate classrooms with future public historians, teachers, and consumers of history in mind. The authors are practicing public historians who teach history and public history to a mix of undergraduate and graduate students at universities across the United States and in international contexts. This book is based on original research and the authors’ first-hand experiences, offering a fresh perspective on the dynamic field of public history based on a decade of consultation with public history educators about what they needed in an introductory textbook. Each chapter introduces a concept or common practice to students, highlighting key terms for student review and for instructor assessment of student learning. The body of each chapter introduces theories, and basic conceptual building blocks intermixed with case studies to illustrate these points. Footnotes credit sources but also serve as breadcrumbs for instructors who might like to assign more in-depth reading for more advanced students or for the purposes of lecture development. Each chapter ends with suggestions for activities that the authors have tried with their own students and suggested readings, books, and websites that can deepen student exposure to the topic.
