Author: Andrea Marks
Publisher: Pearson Education
ISBN: 0132684934
Category : Computers
Languages : en
Pages : 376
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Book Description
Writing can be a challenge, especially for artists and designers who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is designed to help people who think in pictures—a segment of learners that by some estimates includes almost 30 percent of the population—gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. It offers a guide to mind mapping, concept mapping, freewriting, brainwriting, word lists and outlines, as well as provides student examples, tips on writing grant proposals, reasons for keeping a blog and more. Critique methods, criticism, narrative and storytelling, hypertext, editing, graphic novels and comics, and many more topics round out this groundbreaking book. Both experimental and pragmatic, Andrea Marks's methods will result in stronger, more verbally confident artists and designers. Developed in partnership with AIGA, this book is for the visual learners everywhere who have always wanted--or needed!--to improve their writing skills, whether they specialize in graphic design, web design, industrial design, interior design, allied design, or fashion design. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
Author: Steven Heller
Publisher: Rockport Publishers
ISBN: 1610586492
Category : Design
Languages : en
Pages : 176
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Book Description
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.
Author: Michael J. Metts
Publisher: Rosenfeld Media
ISBN: 1933820608
Category : Design
Languages : en
Pages : 202
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Book Description
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
Author: Torrey Podmajersky
Publisher: O'Reilly Media
ISBN: 1492049360
Category : Computers
Languages : en
Pages : 195
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Book Description
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Author: Bill Schmalz
Publisher: Images Publishing
ISBN: 1864705728
Category : Architecture
Languages : en
Pages : 161
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Book Description
There are a lot of good books available to help people write better. They include dictionaries, usage guides, and various types of writers’ manuals – and professional writers ought to have many of those books on their bookshelves. But most architects and other design and construction professionals are not professional writers. Instead, they are people who spend a large part of their professional lives writing. That’s a big difference, and that’s where this book will help. The Architect’s Guide to Writing has been written not by an English major, but by Bill Schmalz, an architect who knows the kinds of documents his fellow professionals routinely have to write, and understands the kinds of technical mistakes they often make in their writing. This book is designed to meet the specific needs of design and construction professionals. It’s not going to waste their time with the things that most educated professionals know, but it will help them with the things they don’t know or are unsure of. It’s not a Chicago Manual-sized encyclopaedic reference that includes everything any writer would ever need to know, because architects don’t need to know everything. But what they do need to know – and what they use every day in their professional lives – has been assembled in this book.
Author: Natalia Ilyin
Publisher: Bloomsbury Publishing
ISBN: 1350034975
Category : Design
Languages : en
Pages : 201
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Book Description
Sitting down to write -- The writer's material -- Words -- Phrase to clause to sentence -- A dash through punctuation -- Thinking in diagrams -- Writing is argument -- Convincing -- Tone and voice -- Academic writing -- Writing long -- How to write to a person in admiration -- Business proposals and reports -- Copywriting -- Writing for social media
Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN:
Category : Art
Languages : en
Pages : 232
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Book Description
This anthology turns a critical eye on advertising, newspapers, commercial photography.
Author: Ian Lynam
Publisher:
ISBN: 9789493148390
Category :
Languages : en
Pages : 212
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Book Description
The Impossibility of Silence' is a book for artists, designers and photographers interested in approaching writing about their vocation and culture. Drawing upon decades of experience as a writer, designer, artist and teacher, Ian Lynam offers up a plethora of inspirational and concrete approaches to writing about creative fields.
Author: Rubens Cantuni
Publisher: Apress
ISBN: 9781484262894
Category : Computers
Languages : en
Pages : 0
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Book Description
Childhood learning is now more screen-based than ever before, and app developers are flocking in droves to this lucrative and exciting market. The younger generation deserves the best, and growing up in a digital world has made them discerning and demanding customers. Creating a valuable user experience for a child is as complex and involved as when designing a typical app for an adult, if not more, and Designing Digital Products for Kids is here to be your guide. Author and designer Rubens Cantuni recognizes the societal importance of a high-quality and ethical app experience for children. There is room for significant improvement in this space, and Cantuni helps you optimize it. Designing Digital Products for Kids walks hopeful developers through digital product design—including research, concept, design, release, marketing, testing, analyzing, and iterating—all while aiming to build specifically for children. Industry experts and their real-world advice are showcased in this book, along with careful advice for the ethics that go along with this unique market. These tips include complex needs regarding mental development, accessibility, conscious screen time limits, and content sensitivity. Children, parents, and teachers alike are hungry for more thoughtful players in the kids’ app space, and Designing Digital Products for Kids is your ticket to successfully developing and educating for the future. What You Will Learn Design platforms specifically for children, to entertain and educate them Work with a complex audience of parents, teachers and kids Understand how different monetization strategies work in this industry and why Who This Book Is ForUser experience designers, UI designers, product owners, teachers and educators, startup founders. The range oftopics is so wide that anyone interested or involved in digital products could find something interesting to learn.
Author: Stephen A. Kliment
Publisher: W. W. Norton & Company
ISBN: 9780393730265
Category : Architecture
Languages : en
Pages : 240
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Book Description
Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice. Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication.
