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Author: Todd Rogers
Publisher: Penguin
ISBN: 0593187490
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
Author: Todd Rogers
Publisher: Penguin
ISBN: 0593187490
Category : Business & Economics
Languages : en
Pages : 167
Get Book Here
Book Description
Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
Author: Todd Rogers
Publisher: Penguin
ISBN: 0593187482
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
Author: Harry E. Chandler
Publisher:
ISBN:
Category : Technical writing
Languages : en
Pages : 90
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Book Description
Author: Murray Howe
Publisher: Penguin
ISBN: 0735234183
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
A GLOBE AND MAIL BESTSELLER As a child, Murray Howe wanted to be like his father. He was an adult before he realized that didn't necessarily mean playing hockey. Gordie Howe may have been the greatest player in the history of hockey, but greatness was never defined by goals or assists in the Howe household. Greatness meant being the best person you could be, not the best player on the ice. Unlike his two brother, Murray Howe failed in his attempt to follow in his father's footsteps to become a professional athlete. Yet his failure brought him to the realization that his dream wasn't really to be a pro hockey player. His dream was to be his father. To be amazing at something, but humble and gracious. To be courageous, and stand up for the little guy. To be a hero. You don't need to be a hockey player to do that. What he learned was that it was a waste of time wishing you were like someone else. When Gordie Howe passed away in 2016, it was Murray who was asked to deliver the eulogy. Nine Lessons I Learned from My Father takes the reader through the hours Murray spent writing the words that would give shape to his father's leagcy--the hours immediately after his hero's death, as he gathers his thoughts and memories, and makes sense of what his remarkable father meant to him. The result is nine pieces of wisdom, built out of hundreds of stories, that show us the man behind the legend and give us a glimpse of what we can learn from this incredible life.
Author: Annette Pasternak (Ph. D.)
Publisher: Chandika Press
ISBN: 9780991234721
Category : Cognitive therapy
Languages : en
Pages : 230
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Book Description
"Everything you need to know about why you pick your skin and how to break free of this often devastating behavior. Step-by-step you will learn: exercises to help you break the habit of the behavior ; techniques to reduce stress and anxiety naturally, thus reducing the body's need to pick ; how to release negative thoughts and emotions holding you back ; lifestyle and diet changes to restore physiological balance, including which foods to avoid, which to eat more of, and natural supplements to help you stop. This comprehensive guide is a lifesaver for those suffering from skin picking, and is invaluable also for health professionals interested in learning how to help their patients who pick." -- back cover.
Author: Christopher Vogler
Publisher:
ISBN: 9780330375917
Category : Archetype (Psychology) in literature
Languages : en
Pages : 326
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Book Description
The Writer's Journey is an insider's guide to how master storytellers from Hitchcock to Spielberg have used mythic structure to create powerful stories. This new edition includes analyses of latest releases such as The Full Monty.
Author: Deborah Dumaine
Publisher: Random House
ISBN: 0307493431
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making
Author: Jodie Renner
Publisher: Cobalt Books
ISBN: 0993700411
Category : Language Arts & Disciplines
Languages : en
Pages : 231
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Book Description
Are you looking for concrete, effective ways to bring your fiction to life for readers, so they feel they’re right there with the characters? And they stay up until the wee hours eagerly turning the pages? Then this book is for you. Today’s readers want to put aside their cares and chores and lose themselves in an absorbing story. This book shows you how to provide the emotional involvement and immediacy readers crave in fiction. This third editor’s guide to writing compelling fiction by multi-award-winning author Jodie Renner provides specific advice, with examples, for hooking readers on page one and immersing them in your story world. And like Renner’s other guides, it’s presented in a concise, reader-friendly format for busy writers, and you can pick and choose among the topics to suit your current questions and needs. It’s all about engaging readers through techniques such as using deep point of view, showing instead of telling, avoiding author intrusions, creating dialogue that’s real and riveting, and basically stepping back as the author and letting the characters tell the story.
Author: Joanna Wolfe
Publisher: Macmillan Higher Education
ISBN: 1319339778
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This brief guide provides useful principles for making effective decisions when writing and revising business and technical documents.
Author: Kathy Widenhouse
Publisher:
ISBN: 9781520822273
Category :
Languages : en
Pages : 172
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Book Description
Writing Devotionals That Stick is a writing guide that shows step-by-step how to write devotionals (a unique genre in the faith-based market) in a way that stays with today's busy, distracted readers.Leaders, entrepreneurs, students, moms, professionals, Christian writers (or those who want to be), and many others who want to share their experiences with God have learned to write sticky devotionals and meditations by using the principles found in this book. It's a fun and easy-to-use guide packed with examples, writing tips, and "Try This" exercises to help you put the steps into practice right away. Author Kathy Widenhouse shares these principles drawn from 15 years of her experience producing hundreds of devotionals for clients, leaders, and publishers.
