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Author: Rosenberg Library
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 522
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Book Description
Author: Rosenberg Library
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 522
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Book Description
Author: Rosenberg Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 416
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 596
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Book Description
Author: S. Roland Hall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 310
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Book Description
Author: Richards J Heuer
Publisher: Pickle Partners Publishing
ISBN: 1839743050
Category : History
Languages : en
Pages : 336
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Book Description
In this seminal work, published by the C.I.A. itself, produced by Intelligence veteran Richards Heuer discusses three pivotal points. First, human minds are ill-equipped ("poorly wired") to cope effectively with both inherent and induced uncertainty. Second, increased knowledge of our inherent biases tends to be of little assistance to the analyst. And lastly, tools and techniques that apply higher levels of critical thinking can substantially improve analysis on complex problems.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 694
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Book Description
Author: Charles Marsh
Publisher: Routledge
ISBN: 100025836X
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
Author: Randy Ingermanson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781500574055
Category : Creative writing
Languages : en
Pages : 0
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Book Description
The Snowflake Method-ten battle-tested steps that jump-start your creativity and help you quickly map out your story.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 300
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Book Description
