Write to Sell : The Ultimate Guide to Copywriting PDF Download
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Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814868434
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814868434
Category : Business & Economics
Languages : en
Pages : 179
Get Book
Book Description
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749438760
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Author: Robert W. Bly
Publisher:
ISBN: 9780898798166
Category : Authorship
Languages : en
Pages : 0
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Book Description
You'll Learn effective strategies for optimizing every aspect of your writing business. With Bly's proven advice you can: develop highly efficient work habits; reach better-paying markets; craft queries and proposals that get you the best deals; and generate referrals, repeat business, reprints and resales. The sample book proposals, contracts, query letters and promotional brochures included in this book will help you expand your skills, run a solid business and get more clients.
Author: Robert W. Bly
Publisher: Linden Publishing
ISBN: 1610350200
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Author: Linda M. James
Publisher: John Hunt Publishing
ISBN: 1780993625
Category : Language Arts & Disciplines
Languages : en
Pages : 211
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Book Description
How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!
Author: Steven Pressfield
Publisher: Black Irish Entertainment LLC
ISBN: 1936891506
Category : Self-Help
Languages : en
Pages : 208
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Book Description
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Arielle Eckstut
Publisher: Workman Publishing
ISBN: 076116085X
Category : Reference
Languages : en
Pages : 544
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Book Description
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Author: Blythe Camenson
Publisher: McGraw Hill Professional
ISBN: 9780658021046
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
From idea to contract to execution, this is a guide for prospective nonfiction writers. It aims to help you sell your ideas or yourself before you invest time and effort in a lengthy book project. It provides specific tips for pitching and writing various nonfiction categories, with suggestions from agents, editors, and published authors.
Author: Regina Brooks
Publisher: Macmillan + ORM
ISBN: 1250015669
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
Even if you don't happen to be a celebrity, this book will teach you methods for striking publishing gold—conceptualizing, selling, and marketing a memoir—while dealing with the complicated emotions that arise during the creation of your work. If you've ever been told that "You should really write a book" and you've decided to give it a try, this book is for you. It hones in on the three key measures necessary for aspiring authors to conceptualize, sell, and market their memoirs. Written especially for those who don't happen to be celebrities You Should Really Write a Book reveals why and how so many relatively unknown memoirists are making a name for themselves. With references to more than four hundred books and six memoir categories, this is essential reading for anyone wanting to write a commercially viable memoir in today's vastly changing publishing industry. The days are long gone when editors and agents were willing to take on a manuscript simply because it was based on a "good" idea or even because it was well written. With eyes focused on the bottom line, they now look for skilled and creative authors with an established audience, too. Brooks and Richardson use the latest social networking, marketing, and promotional trends and explain how to conceptualize and strategize campaigns that cause buzz, dramatically fueling word-of-mouth and attracting attention in the publishing world and beyond. Full of current examples and in-depth analysis, this guide explains what sells and why, teaches writers to think like publishers, and offers guidance on dealing with complicated emotions—essential tools for maximizing memoir success.
