Marketing-Wörterbuch / Marketing Dictionary PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing-Wörterbuch / Marketing Dictionary PDF full book. Access full book title Marketing-Wörterbuch / Marketing Dictionary by Wolfgang J. Koschnick. Download full books in PDF and EPUB format.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
Get Book
Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
Get Book
Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
Get Book
Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Author: Henrik Gottlieb
Publisher: John Benjamins Publishing
ISBN: 9027291195
Category : Language Arts & Disciplines
Languages : en
Pages : 338
Get Book
Book Description
This book is about dictionaries and dictionary making. In six thematic sections it presents nineteen contributions covering a wide field within lexicography: Online Lexicography, Dictionary Structure, Phraseology in Dictionaries, LSP Lexicography, Dictionaries and the User, plus Etymology, History and Culture in Lexicography. Some chapters focus on theoretical aspects, others report on dictionary work in the making, and still others compare and analyze existing dictionaries. Common to all authors, however, is the concern for the dictionary user. Trivial as it may seem, the fact that dictionaries are meant to fulfill the needs of specific user groups has only recently achieved widespread recognition in the lexicographical literature. This volume shows the many ramifications of this functional approach to lexicography by presenting twenty-two authors representing the state of the art in eleven countries: Canada, Denmark, Germany, Great Britain, Iceland, Israel, Latvia, The Netherlands, Poland, South Africa and Spain.
Author: Victor Ferretti
Publisher: Springer Science & Business Media
ISBN: 9783540406938
Category : Technology & Engineering
Languages : en
Pages : 1054
Get Book
Book Description
Since the first edition was published, new technologies have emerged, especially in the area of convergence of computing and communications, accompanied by a lot of new technical terms. This third expanded and updated edition has been adaptetd to cope with this situation. The number of entries has been incremented by 35%. This dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.
Author: Hans-Joachim Fiedler
Publisher: expert verlag
ISBN: 3816984940
Category : Business & Economics
Languages : en
Pages : 470
Get Book
Book Description
Dieses zweisprachige Fachwörterbuch beinhaltet Begriffe der Wissensgebiete Bodenkunde und Standortlehre sowie ihrer Nachbardisziplinen Angewandte Ökologie, Land- und Forstwirtschaft sowie Landschaftsplanung. Die Terminologie der aufgeführten Wissensgebiete umfasst etwa 10.000 Begriffe in deutscher und englischer Sprache. Ein Anhang enthält Pflanzennamen, Tiernamen, SI-Einheiten und Begriffe der Bodenklassifikation. An Teildisziplinen der Bodenkunde werden Bodengeologie, Bodenmineralogie, Bodenphysik, Bodenchemie, Bodenbiologie, Bodenökologie, Bodentechnologie und Bodenschutz berücksichtigt. Ferner werden relevante Begriffe aus folgenden Nachbardisziplinen aufgeführt: Mineralogie, Petrographie, Geologie, Geomorphologie, Geographie, Meteorologie und Klimakunde, Botanik, Mikrobiologie, Biochemie, Pflanzenernährung und Düngung, Acker- und Pflanzenbau, Waldbau und Immissionsforschung. Der Wortumfang reicht aus, um die moderne Fachliteratur auf den Gebieten der Geo- und Biowissenschaften zu verstehen, soweit sie sich mit der Entstehung, Beschreibung, Gestaltung und Nutzung von Landschaften befasst. Die Übersetzungsarbeit wird dadurch erleichtert, dass den Substantiven jeweils relevante Adjektive zugeordnet sind. This technical dictionary contains terms from soil and site science, as well as from overlapping disciplines such as agronomy, forestry, landscape planning, meteorology, geology, geomorphology, physical geography, botany, biochemistry, plant nutrition and fertilizer use, applied ecology, microbiology and technology. The terminology of the mentioned disciplines contains about 10,000 terms in German and English. Appendices include names of plants and animals, SI units, as well as tables of soil classification.
Author: Sinda Lopez
Publisher: Routledge
ISBN: 113676237X
Category : Reference
Languages : en
Pages : 2347
Get Book
Book Description
First published in 2002. The German Dictionary of Business, Commerce and Finance is the second dictionary to be published in Routledge’s programme of bilingual business dictionaries. The series was launched in December 1995 with the French Dictionary of Business, Commerce and Finance. It would not have been possible to compile this dictionary within a relatively short timescale, and to the standard achieved, without the use of a highly sophisticated, custom-designed database. The database’s most significant feature is that it is designed as a relational database: term records for each language are held in separate files, with further files consisting only of link records. Links between terms in different language files represent translations, enabling us to handle various types of one-to-many and many-to-one equivalences. Links between terms within a single language file represent crossreferences between geographical variants and abbreviations. The content of the database for this dictionary was created in three principal phases. A considerable proportion of the English term list was already available following the publication of the French Dictionary of Business, Commerce and Finance. The term list was then sent out to specialist translators - with current practical experience of business translation - who supplied German equivalences and expanded the English and German term lists to include the main relevant terminology in their particular spheres of work.
Author: Vittorio Ferretti
Publisher: Springer Science & Business Media
ISBN: 3642980902
Category : Technology & Engineering
Languages : en
Pages : 1120
Get Book
Book Description
Since the first edition was published, new technologies have come up, especially in the area of convergence of Computing and Communications, accompanied by a lot of new technical terms. This second expanded and updated edition has been worked out to cope with this situation. The number of entries has been incremented by 35%. With about 159,000 entries, this dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.
Author: Josef Gänsheimer
Publisher: John Wiley & Sons
ISBN: 3527613579
Category : Science
Languages : en
Pages : 459
Get Book
Book Description
It was often felt as a shortcoming that there was no dictionary of lubrication engineering English-German and German-English on the market, since many terms of tribology are not contained in standard or technical dictionaries. The field of lubrication engineering is multidisciplinary, it overlaps with many sciences such as chemistry, physics and mechanical engineering. Therefore, relevant terms from these sciences have been included as well as terms from the field of applied economics. This publication fills the gap and is inevitable for everyday's work!
Author: Jacob Grimm
Publisher:
ISBN:
Category : German language
Languages : en
Pages : 1210
Get Book
Book Description
Author: Herbert Ernst Wiegand
Publisher: Walter de Gruyter
ISBN: 3110946041
Category : Language Arts & Disciplines
Languages : en
Pages : 357
Get Book
Book Description
This volume is a compilation of nine articles, translated from German. They deal with those lexicographic texts or text excerpts which have been formulated in order to convey the meaning of a lexical unit to a potential dictionary user who is not familiar with that meaning. The articles not only critically analyze lexicographic practice, in particular the so-called lexicographic definitions and the items giving the synonyms in correlation with the examples, in the light of different semantic approaches. They also present ways towards a common understanding in the context of lexicographically imparting knowledge of meaning, i.e. on the basis of an actional-semantics approach which takes into account results obtained from analyses of everyday dialogs about word meanings. Moreover, they discuss how meaning-conveying texts can serve their purposes in dictionary look-up situations, and they lay out all those aspects which are particularly to be taken into consideration in the formulation of lexicographic texts aimed at conveying meaning, in dictionaries belonging to different types.
