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World-Class Customer Satisfaction

World-Class Customer Satisfaction PDF Author: Jonathan D. Barsky
Publisher: McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Managers in every industry are looking for more and better ways to link custmoer satisfaction with profitability. In this book, Barsky presents the newest customer-service techniques from around the world, in an eight-step, "how-to" program. Includes a game format that challenges and motivates readers to take the initiative and maintain increased customer satisfaction, guidelines for achieving total quality and implementing reengineering and benchmarking activities, and more.