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Author: Eileen Brown
Publisher: BCS, The Chartered Institute
ISBN: 1780170955
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.
Author: Eileen Brown
Publisher: BCS, The Chartered Institute
ISBN: 1780170955
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.
Author: Eileen Brown
Publisher: BCS, The Chartered Institute
ISBN: 1780171269
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Author: Gustave Le Bon
Publisher:
ISBN:
Category : Crowds
Languages : en
Pages : 680
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Book Description
Author: Valeria Luiselli
Publisher: Coffee House Press
ISBN: 1566893550
Category : Fiction
Languages : en
Pages : 161
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Book Description
Electric Literature 25 Best Novels of 2014 Largehearted Boy Favorite Novels of 2014 "An extraordinary new literary talent."--The Daily Telegraph "In part a portrait of the artist as a young woman, this deceptively modest-seeming, astonishingly inventive novel creates an extraordinary intimacy, a sensibility so alive it quietly takes over all your senses, quivering through your nerve endings, opening your eyes and heart. Youth, from unruly student years to early motherhood and a loving marriage--and then, in the book's second half, wilder and something else altogether, the fearless, half-mad imagination of youth, I might as well call it—has rarely been so freshly, charmingly, and unforgettably portrayed. Valeria Luiselli is a masterful, entirely original writer."--Francisco Goldman In Mexico City, a young mother is writing a novel of her days as a translator living in New York. In Harlem, a translator is desperate to publish the works of Gilberto Owen, an obscure Mexican poet. And in Philadelphia, Gilberto Owen recalls his friendship with Lorca, and the young woman he saw in the windows of passing trains. Valeria Luiselli's debut signals the arrival of a major international writer and an unexpected and necessary voice in contemporary fiction. "Luiselli's haunting debut novel, about a young mother living in Mexico City who writes a novel looking back on her time spent working as a translator of obscure works at a small independent press in Harlem, erodes the concrete borders of everyday life with a beautiful, melancholy contemplation of disappearance. . . . Luiselli plays with the idea of time and identity with grace and intuition." —Publishers Weekly
Author: Nancy K. Baym
Publisher: NYU Press
ISBN: 1479803030
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Explains what happened to music—for both artists and fans—when music went online. Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base. Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today’s networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive. Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.
Author: Rachel Kushner
Publisher: Simon and Schuster
ISBN: 1982157690
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
A career-spanning anthology of essays on politics and culture by the best-selling author of The Flamethrowers includes entries discussing a Palestinian refugee camp, an illegal Baja Peninsula motorcycle race, and the 1970s Fiat factory wildcat strikes.
Author: James Surowiecki
Publisher: Anchor
ISBN: 0307275051
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Author: Aaron Alan Delwiche
Publisher: Routledge
ISBN: 0415882230
Category : Computers
Languages : en
Pages : 314
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Book Description
The Participatory Cultures Handbook will help students and scholars navigate this rapidly changing media and cultural terrain. Composed of newly commissioned essays from contributors across disciplines, this handbook will introduce students to the concept of participatory culture, explain how researchers approach participatory culture studies, and provide original examples of participatory culture in action. The wide range of topics explored in participatory culture include crowdsourcing, citizen journalism, fanfiction, wikis, video games, video sharing, transmedia storytelling, and much more.
Author: Benedikt Simmert
Publisher: BoD – Books on Demand
ISBN: 3737610711
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
In a rapidly changing business environment, organizational agility has become a critical factor for companies seeking to enhance adaptability and competitiveness. This dissertation explores the untapped potential of Internal Crowd Work (ICW) as an innovative and agile form of work organization. Employing a multimethod research approach that includes case studies, a mixed-methods approach, and design science research, this work investigates the characteristics of ICW’s work organization and its impact on employees and organizations, such as its role in fostering empowerment and workforce agility. It also examines Internal Crowdfunding as a specific ICW variant aimed at boosting corporate innovativeness and employee empowerment. Furthermore, it presents a systematic process design for continuous business model improvement, enabling companies to effectively adapt to environmental changes.
Author: Ann Majchrzak
Publisher: Springer Nature
ISBN: 3030255573
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.
