Author: Tiffany Peterson
Publisher: Capstone Classroom
ISBN: 9781403442598
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Introduces the life of W.K. Kellogg, who invented cold cereal, founded the company that makes much of the cereal in the United States, and established a foundation to help people.
W.K. Kellogg
Author: Tiffany Peterson
Publisher: Capstone Classroom
ISBN: 9781403442598
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Introduces the life of W.K. Kellogg, who invented cold cereal, founded the company that makes much of the cereal in the United States, and established a foundation to help people.
Publisher: Capstone Classroom
ISBN: 9781403442598
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
Introduces the life of W.K. Kellogg, who invented cold cereal, founded the company that makes much of the cereal in the United States, and established a foundation to help people.
The Kelloggs
Author: Howard Markel
Publisher: Vintage
ISBN: 0307907287
Category : Business & Economics
Languages : en
Pages : 545
Book Description
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Publisher: Vintage
ISBN: 0307907287
Category : Business & Economics
Languages : en
Pages : 545
Book Description
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Kellogg's Six-hour Day
Author: Benjamin Kline Hunnicutt
Publisher: Temple University Press
ISBN: 9781566394482
Category : Business & Economics
Languages : en
Pages : 276
Book Description
On December 1, 1930, W K Kellogg replaced the three daily eight-hour shifts in his cereal plant with four six-hour shifts. By adding on a new shift he created jobs. When World War II ended, Kellogg's managers abandoned the six-hour shift and began to define progress as more work for more people. This book documents the struggle of workers.
Publisher: Temple University Press
ISBN: 9781566394482
Category : Business & Economics
Languages : en
Pages : 276
Book Description
On December 1, 1930, W K Kellogg replaced the three daily eight-hour shifts in his cereal plant with four six-hour shifts. By adding on a new shift he created jobs. When World War II ended, Kellogg's managers abandoned the six-hour shift and began to define progress as more work for more people. This book documents the struggle of workers.
Kellogg Family: Breakfast Cereal Pioneers
Author: Joanne Mattern
Publisher: ABDO
ISBN: 1629688894
Category : Juvenile Nonfiction
Languages : en
Pages : 35
Book Description
In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Publisher: ABDO
ISBN: 1629688894
Category : Juvenile Nonfiction
Languages : en
Pages : 35
Book Description
In this title, unwrap the lives of talented Kellogg's cereal pioneer, Dr. John Harvey Kellogg and W.K. Kellogg! Readers will enjoy getting the scoop on these Food Dudes, beginning with their childhood in Battle Creek, Michigan. Students can follow their success story from John's education at Bellevue Hospital Medical College and W.K.'s career as a broom salesman to their work together at the Battle Creek Sanitarium that led to the first flaked cereal business, the Sanitas Food Company. John and W.K.'s family and retirement years are also highlighted. Engaging text familiarizes readers with topics of interest including Charles W. Post's corporate espionage and the W.K. Kellogg Foundation. An entertaining sidebar, a helpful timeline, a glossary, and an index, supplement the historical and color photos showcased in this inspiring biography. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
W. K. Kellogg
Author: Laura Hamilton Waxman
Publisher: Lerner Publications
ISBN: 0822565781
Category : Juvenile Nonfiction
Languages : en
Pages : 50
Book Description
Profiles the founder of the Kellogg Company, who was also inventor of the corn flake.
Publisher: Lerner Publications
ISBN: 0822565781
Category : Juvenile Nonfiction
Languages : en
Pages : 50
Book Description
Profiles the founder of the Kellogg Company, who was also inventor of the corn flake.
Dr. John Harvey Kellogg and the Religion of Biologic Living
Author: Brian C. Wilson
Publisher: Indiana University Press
ISBN: 0253014557
Category : Biography & Autobiography
Languages : en
Pages : 264
Book Description
A biography of the physician and health guru, examining his views on science and medicine as he evolved religiously. Purveyors of spiritualized medicine have been legion in American religious history, but few have achieved the superstar status of Dr. John Harvey Kellogg and his Battle Creek Sanitarium. In its heyday, the “San” was a combination spa and Mayo Clinic. Founded in 1866 under the auspices of the Seventh-day Adventist Church and presided over by the charismatic Dr. Kellogg, it catered to many well-heeled health seekers including Henry Ford, John D. Rockefeller, and Presidents Taft and Harding. It also supported a hospital, research facilities, a medical school, a nursing school, several health food companies, and a publishing house dedicated to producing materials on health and wellness. Rather than focusing on Kellogg as the eccentric creator of corn flakes or a megalomaniacal quack, Brian C. Wilson takes his role as a physician and a theological innovator seriously and places his religion of “Biologic Living” in an on-going tradition of sacred health and wellness. With the fascinating and unlikely story of the “San” as a backdrop, Wilson traces the development of this theology of physiology from its roots in antebellum health reform and Seventh-day Adventism to its ultimate accommodation of genetics and eugenics in the Progressive Era. “A well-researched biography that seeks to restore the reputation of the doctor satirized in T. C. Boyle’s novel The Road to Wellville and in the film of the same name. Wilson has done much more than provide a sympathetic biography of the man who headed the once-famous Battle Creek Sanitarium. . . . There’s much here to interest both adherents to and skeptics of today’s alternative and holistic medicines, as well as fans of American history, especially the history of religions.” —Kirkus Reviews “While he may look like a certain Kentucky Fried Colonel, Kellogg was an early advocate of a vegan diet and the intriguing figure behind the famous Battle Creek Sanitarium that paved the way for many contemporary ideas of holistic health and wellness. . . . Wilson’s lively and accessible writing introduces readers to spiritualism, millennialism, the temperance and social purity movements, Swedenborgians, and Mormons. . . . [A] thought-provoking portrait of a charismatic, intelligent medical doctor who never stopped absorbing new information and honing his theories, even when he was faced with disfellowship from his church and ostracism by friends and colleagues.” —ForeWord Reviews “Wilson does an admirable job of portraying how the doctor’s beliefs shifted and adapted over time. . . . Readers with a keen interest in religious history, particularly as it relates to health care, will enjoy this biography the most.” —Library Journal
Publisher: Indiana University Press
ISBN: 0253014557
Category : Biography & Autobiography
Languages : en
Pages : 264
Book Description
A biography of the physician and health guru, examining his views on science and medicine as he evolved religiously. Purveyors of spiritualized medicine have been legion in American religious history, but few have achieved the superstar status of Dr. John Harvey Kellogg and his Battle Creek Sanitarium. In its heyday, the “San” was a combination spa and Mayo Clinic. Founded in 1866 under the auspices of the Seventh-day Adventist Church and presided over by the charismatic Dr. Kellogg, it catered to many well-heeled health seekers including Henry Ford, John D. Rockefeller, and Presidents Taft and Harding. It also supported a hospital, research facilities, a medical school, a nursing school, several health food companies, and a publishing house dedicated to producing materials on health and wellness. Rather than focusing on Kellogg as the eccentric creator of corn flakes or a megalomaniacal quack, Brian C. Wilson takes his role as a physician and a theological innovator seriously and places his religion of “Biologic Living” in an on-going tradition of sacred health and wellness. With the fascinating and unlikely story of the “San” as a backdrop, Wilson traces the development of this theology of physiology from its roots in antebellum health reform and Seventh-day Adventism to its ultimate accommodation of genetics and eugenics in the Progressive Era. “A well-researched biography that seeks to restore the reputation of the doctor satirized in T. C. Boyle’s novel The Road to Wellville and in the film of the same name. Wilson has done much more than provide a sympathetic biography of the man who headed the once-famous Battle Creek Sanitarium. . . . There’s much here to interest both adherents to and skeptics of today’s alternative and holistic medicines, as well as fans of American history, especially the history of religions.” —Kirkus Reviews “While he may look like a certain Kentucky Fried Colonel, Kellogg was an early advocate of a vegan diet and the intriguing figure behind the famous Battle Creek Sanitarium that paved the way for many contemporary ideas of holistic health and wellness. . . . Wilson’s lively and accessible writing introduces readers to spiritualism, millennialism, the temperance and social purity movements, Swedenborgians, and Mormons. . . . [A] thought-provoking portrait of a charismatic, intelligent medical doctor who never stopped absorbing new information and honing his theories, even when he was faced with disfellowship from his church and ostracism by friends and colleagues.” —ForeWord Reviews “Wilson does an admirable job of portraying how the doctor’s beliefs shifted and adapted over time. . . . Readers with a keen interest in religious history, particularly as it relates to health care, will enjoy this biography the most.” —Library Journal
Stuff You Should Know
Author: Josh Clark
Publisher: Flatiron Books
ISBN: 1250268516
Category : Reference
Languages : en
Pages : 223
Book Description
From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious—curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood. As it turns out, they aren't the only curious ones. They've since amassed a rabid fan base, making Stuff You Should Know one of the most popular podcasts in the world. Armed with their inquisitive natures and a passion for sharing, they uncover the weird, fascinating, delightful, or unexpected elements of a wide variety of topics. The pair have now taken their near-boundless "whys" and "hows" from your earbuds to the pages of a book for the first time—featuring a completely new array of subjects that they’ve long wondered about and wanted to explore. Each chapter is further embellished with snappy visual material to allow for rabbit-hole tangents and digressions—including charts, illustrations, sidebars, and footnotes. Follow along as the two dig into the underlying stories of everything from the origin of Murphy beds, to the history of facial hair, to the psychology of being lost. Have you ever wondered about the world around you, and wished to see the magic in everyday things? Come get curious with Stuff You Should Know. With Josh and Chuck as your guide, there’s something interesting about everything (...except maybe jackhammers).
Publisher: Flatiron Books
ISBN: 1250268516
Category : Reference
Languages : en
Pages : 223
Book Description
From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious—curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood. As it turns out, they aren't the only curious ones. They've since amassed a rabid fan base, making Stuff You Should Know one of the most popular podcasts in the world. Armed with their inquisitive natures and a passion for sharing, they uncover the weird, fascinating, delightful, or unexpected elements of a wide variety of topics. The pair have now taken their near-boundless "whys" and "hows" from your earbuds to the pages of a book for the first time—featuring a completely new array of subjects that they’ve long wondered about and wanted to explore. Each chapter is further embellished with snappy visual material to allow for rabbit-hole tangents and digressions—including charts, illustrations, sidebars, and footnotes. Follow along as the two dig into the underlying stories of everything from the origin of Murphy beds, to the history of facial hair, to the psychology of being lost. Have you ever wondered about the world around you, and wished to see the magic in everyday things? Come get curious with Stuff You Should Know. With Josh and Chuck as your guide, there’s something interesting about everything (...except maybe jackhammers).
Kellogg's
Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681030225
Category : Juvenile Nonfiction
Languages : en
Pages : 24
Book Description
What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.
Publisher: Bellwether Media
ISBN: 1681030225
Category : Juvenile Nonfiction
Languages : en
Pages : 24
Book Description
What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company quickly grew into one of the largest food companies in America. Learn about the transformation and read up on some of the worldÕs favorite breakfast cereals in this title for inquiring minds.
The Kelloggs
Author: Howard Markel
Publisher: Vintage
ISBN: 0307948374
Category : Business & Economics
Languages : en
Pages : 546
Book Description
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Publisher: Vintage
ISBN: 0307948374
Category : Business & Economics
Languages : en
Pages : 546
Book Description
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
W. K. Kellogg
Author: Laura Hamilton Waxman
Publisher: Lerner Classroom
ISBN: 9780822568780
Category : Cereal products industry
Languages : en
Pages : 0
Book Description
William Kellogg was born in Battle Creek, Michigan. After working as a broom salesman, he worked with his brother, Dr. John H. Kellogg, during the 1890s to develop new ways to prepare grain for breakfast cereals. After their first success with flaked wheat, they developed a cornflake, and in 1905 Will went on his own to form the Battle Creek Toasted Corn Flake Co. It was soon renamed the W.K. Kellogg Co., and he achieved great financial success with his line of breakfast foods and revolutionized the words breakfast eating habits. He was a pioneer in large national advertising campaigns to promote a product. In 1929 he retired as president but remained chairman of the board until 1946. In 1930 he established the W.K. Kellogg Foundation, which became one of Americas richest philanthropic organizations.
Publisher: Lerner Classroom
ISBN: 9780822568780
Category : Cereal products industry
Languages : en
Pages : 0
Book Description
William Kellogg was born in Battle Creek, Michigan. After working as a broom salesman, he worked with his brother, Dr. John H. Kellogg, during the 1890s to develop new ways to prepare grain for breakfast cereals. After their first success with flaked wheat, they developed a cornflake, and in 1905 Will went on his own to form the Battle Creek Toasted Corn Flake Co. It was soon renamed the W.K. Kellogg Co., and he achieved great financial success with his line of breakfast foods and revolutionized the words breakfast eating habits. He was a pioneer in large national advertising campaigns to promote a product. In 1929 he retired as president but remained chairman of the board until 1946. In 1930 he established the W.K. Kellogg Foundation, which became one of Americas richest philanthropic organizations.