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Author: Alex Michael
Publisher: Routledge
ISBN: 1136377859
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Author: Barry Brown
Publisher: Springer Science & Business Media
ISBN: 1447106652
Category : Computers
Languages : en
Pages : 234
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Book Description
Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technological aspects and not on the social implications the technology is having on society. This book aims to fill this gap by providing an overview of these issues. It identifies the major trends, discusses the main claims made about the mobile age, and looks at issues which affect design, usability and evaluation. This unique look at the mobile age provides many interesting and important insights and will appeal to anyone designing, testing, or studying mobile devices.
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author: Ramjee Prasad
Publisher: Springer
ISBN: 9783319421407
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
This book gathers visionary ideas from leading academics and scientists to predict the future of wireless communication and enabling technologies in 2050 and beyond. The content combines a wealth of illustrations, tables, business models, and novel approaches to the evolution of wireless communication. The book also provides glimpses into the future of emerging technologies, end-to-end systems, and entrepreneurial and business models, broadening readers’ understanding of potential future advances in the field and their influence on society at large
Author: Alex Michael
Publisher: Routledge
ISBN: 1136377859
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Author: Michael Talbot-Smith
Publisher: Taylor & Francis
ISBN: 1136119736
Category : Technology & Engineering
Languages : en
Pages : 674
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Book Description
An authoritative reference on all aspects of audio engineering and technology including basic mathematics and formulae, acoustics and psychoacoustics, microphones, loudspeakers and studio installations. Compiled by an international team of experts, the second edition was updated to keep abreast of fast-moving areas such as digital audio and transmission technology. Much of the material has been revised, updated and expanded to cover the very latest techniques. This is a new paperback version.
Author:
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Category : Radio
Languages : en
Pages : 478
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Book Description
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Category : Electricity
Languages : en
Pages : 880
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Book Description
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Category : Electric engineering
Languages : en
Pages : 866
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Book Description
Author: John Linsley Hood
Publisher: Newnes
ISBN: 9780750643320
Category : Music
Languages : en
Pages : 396
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Book Description
Audio Electronics is a unique electronics text in that it focuses on the electronics of audio design and explores the principles and techniques that underly the successful design and usage of analog and digital equipment. The second edition includes new material on the latest developments in the field: digital radio and television, Nicam 728, and the latest Dolby noise reduction systems. John Linsley Hood is responsible for numerous amplifier designs that have led the way to better sound, and has also kept up a commentary on developments in audio in magazines such as The Gramophone, Electronics in Action and Electronics World. Up-to-date material on the latest technological developments John Hood is a well-known and respected commentator on this industry
Author: R.H. Coase
Publisher: Routledge
ISBN: 1135163383
Category : History
Languages : en
Pages : 218
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Book Description
First Published in 1969. Written in 1950, this book seeks to answer the three questions of how is it that broadcasting in Great Britain came to be organised on a monopolistic basis? What has been the effect of the monopoly on the development of, and policy towards, competitive services such as wire broadcasting and foreign commercial broadcasting intended for listeners in Great Britain ? Finally, what are the views which have been held on the monopoly of broadcasting in Great Britain?
