Wired to Care: How Companies Prosper When They Create Widespread Empathy PDF Download
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Author: Patnaik
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
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Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Author: Patnaik
Publisher: Pearson Education India
ISBN: 9788131730133
Category :
Languages : en
Pages : 276
Get Book Here
Book Description
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Author: Dev Patnaik
Publisher: FT Press
ISBN: 0137153902
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.
Author: Dev Patnaik
Publisher: FT Press
ISBN: 013714234X
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Empathy isn't about being touchy-feely. It's the ability to step outside of yourself and see the world as other people do. Empathy helps to make good leaders into great ones: they see new opportunities faster than their competitors, have the courage to take a risk on something new, and have the gut-level intuition that they need to make the right decisions when the path ahead is unclear. Fostering empathy in an entire organization, however, is much harder. The thousands of people that make up a large company inevitably accumulate implicit experiences, feelings, and insights about people that affect the way that each of them makes decisions. But that does not, however, create an organization that has a collective, widespread sense of empathy. This book explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us.
Author: Dev Patnaik
Publisher:
ISBN: 9781974015580
Category :
Languages : en
Pages : 110
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Book Description
For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.
Author: Howard M. Guttman
Publisher: John Wiley & Sons
ISBN: 0470122439
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
Understand and decode the inner workings of great business teams with the more than 30 in-depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, business-unit, and functional levels and isolates five key factors that drive team performance to offer you insight into the ways these teams achieve success. Using this book, go directly to the marketplace to scrutinize teams in a variety of industries, evaluating the challenges they face and the methods they choose to manage these challenges.
Author: Charles Colson
Publisher: Tyndale House Publishers, Inc.
ISBN: 1414332238
Category : Religion
Languages : en
Pages : 426
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Book Description
Sharing from his own life, as well as the stories of others, Chuck Colson exposes the counterfeits of the good life and leads readers to the only true source of meaning and purpose, Jesus Christ. But he does that in an unusual way, allowing powerful stories to illustrate how people have lived out their beliefs in ways that either satisfy or leave them empty. Colson addresses seekers—people looking for the truth. He shows through stories that the truth is knowable and that the truly good life is one that lives within the truth. Through the book, readers get to understand their own stories and find answers to their own search for meaning, purpose, and truth.
Author: Julian Jaynes
Publisher: Houghton Mifflin Harcourt
ISBN: 0547527543
Category : Psychology
Languages : en
Pages : 580
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Book Description
National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Author: CJ Gross
Publisher: Rowman & Littlefield
ISBN: 1538160595
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Shedding light on class division, this book offers solutions to class bias in the workplace by analyzing real experiences, social norms, education, wealth, and more. The renewed focus on class, race and equality in the workplace and beyond is making an indelible mark on society. This clarion call for change is sweeping inequality from every corner of the nation, including law enforcement, schools, and businesses. And within the past five years, diversity and inclusion, as well as unconscious bias, have been the main drivers of organizational training, politics, and community engagement. What’s Your Zip Code Story helps clarify the intersection of class bias and racial disparity in the workplace and arms organizations with the knowledge to not only have productive discussions, but also adopt effective solutions. Gross instructs class-migrants—whether college students, recent graduates, or overlooked employees—on how to climb the career lattice and transform themselves from undervalued employees to respected leaders. The book tackles challenges that class-migrants encounter when navigating the workplace and provides operative practices that can be utilized to hone new professional skills and drive positive change in workplace culture. It is a powerful tool that will inspire marginalized employees who are hungry for personal and professional growth, as well as give insight to business leaders seeking a new way to engage their teams. Through the lived experiences of the author and research-based strategies, readers will find insights on how to increase workplace engagement and business performance.
Author: C. Pedwell
Publisher: Springer
ISBN: 113727526X
Category : Literary Criticism
Languages : en
Pages : 416
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Book Description
Exploring the ambivalent grammar of empathy where questions of geo-politics and social justice are at stake - in popular science, international development, postcolonial fiction, feminist and queer theory - this book addresses the critical implications of empathy's uneven effects. It offers a vital transnational perspective on the 'turn to affect'.
Author: Robert Reich
Publisher: Beacon Press
ISBN: 9780807043417
Category : Political Science
Languages : en
Pages : 140
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Book Description
'I don't like the basic philosophy that everyone is on their own, out for themselves, a kind of social Darwinism. It's bad for society, especially now. . . . Call me crotchety, but I can't help asking, whatever happened to the social contract?' The get-rich-quick exuberance of the late nineties may have temporarily blinded us to how dependent we are on one another. Subsequent events serve as reminders that the strength of our economy and the security of our society rest on the bonds that connect us. But what, specifically, are these bonds? What do we owe one another as members of the same society? With his characteristic humor, humanity, and candor, one of the nation's most distinguished public leaders and thinkers delivers a fresh vision of politics by returning to basic American values: workers should share in the success of their companies; those who work should not have to live in poverty; and everyone should have access to an education that will better their chances in life. An insider who knows how the economy and government really work, Reich combines realistic solutions with democratic ideals. Businesses do have civic responsibilities, and government must stem a widening income gap that threatens to stratify our nation. And everyone must get involved to help return us to a society that works for everyone.
