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Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
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Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
Get Book Here
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Po Bronson
Publisher: Twelve
ISBN: 1455515167
Category : Psychology
Languages : en
Pages : 262
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Book Description
New York Times Bestseller Po Bronson and Ashley Merryman's work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You"). In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors. Olympians carry Top Dog in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.
Author:
Publisher: Academic Press
ISBN: 0444641882
Category : Medical
Languages : en
Pages : 392
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Book Description
Sport and the Brain: The Science of Preparing, Enduring and Winning, Part C, Volume 240, reflects recent advancements in the understanding of how elite athletes prepare for, and perform at, peak levels under the demands of competition. Topics discussed in this new release include The influence of challenge and threat states on affect, perceived exertion, attention, and performance during a competitive sprint cycling task, Prior self-control exertion and perceptions of pain and task importance during a physically demanding task, Enhancing cardiac vagal activity in sport psychology, The influence of cardiac vagal activity on peripheral perception performance under pressure, and much more. Takes a multidisciplinary approach, focusing on aspects of psychology, neuroscience, skill learning, talent development and physiology Focuses on sports and the brain Contains the expertise of an international panel of contributors Adopts the novel approach of having a target article with critical commentaries on the lessons learned from British multiple gold medalists at Olympic and World Championships
Author: J. Michael BISHOP
Publisher: Harvard University Press
ISBN: 0674020979
Category : Science
Languages : en
Pages : 288
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Book Description
In 1989 Michael Bishop and Harold Varmus were awarded the Nobel Prize for their discovery that normal genes under certain conditions can cause cancer. In this book, Bishop tells us how he and Varmus made their momentous discovery. More than a lively account of the making of a brilliant scientist, How to Win the Nobel Prize is also a broader narrative combining two major and intertwined strands of medical history: the long and ongoing struggles to control infectious diseases and to find and attack the causes of cancer. Alongside his own story, that of a youthful humanist evolving into an ambivalent medical student, an accidental microbiologist, and finally a world-class researcher, Bishop gives us a fast-paced and engrossing tale of the microbe hunters. It is a narrative enlivened by vivid anecdotes about our deadliest microbial enemies--the Black Death, cholera, syphilis, tuberculosis, malaria, smallpox, HIV--and by biographical sketches of the scientists who led the fight against these scourges. Bishop then provides an introduction for nonscientists to the molecular underpinnings of cancer and concludes with an analysis of many of today's most important science-related controversies--ranging from stem cell research to the attack on evolution to scientific misconduct. How to Win the Nobel Prize affords us the pleasure of hearing about science from a brilliant practitioner who is a humanist at heart. Bishop's perspective will be valued by anyone interested in biomedical research and in the past, present, and future of the battle against cancer. Table of Contents: List of Illustrations Preface 1. The Phone Call 2. Accidental Scientist 3. People and Pestilence 4. Opening the Black Box of Cancer 5. Paradoxical Strife Notes Credits Index Reviews of this book: Despite his book's encouraging title, Bishop--who won a Nobel Prize in Physiology and Medicine in 1989--cautions that "I have not written an instruction manual for pursuit of the prize." Instead, he has written an amiable reflection on the experience of being a Nobelist, intertwined with some history and anecdotes about the award, and balanced by a wide-ranging review of his own career as an "accidental scientist"...Along the way, Bishop reflects on the history of our knowledge of microbes, cancer, the politics of funding research and present-day disenchantment with science. His main purpose in writing this book, Bishop says, is to show that "scientists are supremely human"--which he does with grace and charm. --Publishers Weekly Reviews of this book: How to Win the Nobel Prize is typical Bishop: modest, funny, insightful and offering an extremely clear and brief explanation of the basic scientific achievement that won the 1989 Nobel Prize in physiology or medicine for himself and longtime colleague, Harold Varmus, now president of the Memorial Sloan-Kettering Cancer Center. --David Perlman, San Francisco Chronicle Reviews of this book: In these pages Bishop reveals himself as a good writer blessed with enviable clarity, someone sensible and levelheaded who likes people and is enamored of his science. --John Tyler Bonner, New York Times Book Review Reviews of this book: This is a treasure...Above all, How to Win the Nobel Prize is a civilised book and a lavishly rewarding one. --Roy Herbert, New Scientist Reviews of this book: At its heart this analysis of science and the scientific world is a jewel. How to Win the Nobel Prize is an inspirational book, full of careful analysis and judgement. --John Oxford, Times Higher Education Supplement Reviews of this book: Bishop is a gifted communicator and teacher, and he sets about his task of educating scientists and the public by describing his career in science and science politics...In the end, Bishop's book provides a road map for scientists and the public to build a robust scientific community that serves our society well. --Andreas Trumpp and Daniel Kalman, Nature Cell Biology J. Michael Bishop has written his book 'to show that scientists are supremely human.' The book is also a lucid explanation of how science has been harnessed to fight the human afflictions of cancer and infectious disease. And the story ends with a wide-ranging overview of today's challenges to the scientific enterprise. Overall, a must-read for all those interested in science and scientists--even those with absolutely no interest in winning a Nobel Prize! --Bruce Alberts, President, National Academy of Sciences J. Michael Bishop is that rare scientist who is widely read in literature and poetry. Most importantly, he remembers what he reads and thinks deeply about it, as well as about all else in his rich life. The Nobel Prize he won and richly deserved, his political activism, his understanding of cancer and microbiology, his devotion to the practice of science--all these provide fodder for his writerly craft. Quite a wonderful book! --David Baltimore, Nobel Laureate and President, California Institute of Technology
Author: Bradley Stubbs
Publisher:
ISBN: 9781549742514
Category :
Languages : en
Pages : 110
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Book Description
The greatest book to create the greatest winning mindset. A unique book that gives anyone the edge over their opposition in terms of mindset and their ability to win. Bradley Charles Stubbs, the Coach Whisperer takes you on a journey through the mind. While he makes you aware of your strengths he empowers your weaknesses to ensure winning results. The Science of Belief is an extension on Neuroscience. Whilst neuroscience understands the brain, the science of belief puts the brain into action. It develops techniques to activate the brain into a winning mindset.
Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Gaia Vince
Publisher: Milkweed Editions
ISBN: 157131928X
Category : Science
Languages : en
Pages : 452
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Book Description
A science journalist travels the world to explore humanity’s ecological devastation—and its potential for renewal in this “compelling read” (Guardian, UK). We live in times of profound environmental change. According to a growing scientific consensus, the dramatic results of man-made climate change have ushered the world into a new geological era: the Anthropocene, or Age of Man. As an editor at Nature, Gaia Vince couldn’t help but wonder if the greatest cause of this dramatic planetary change—humans’ singular ability to adapt and innovate—might also hold the key to our survival. To investigate this provocative question, Vince travelled the world in search of ordinary people making extraordinary changes to the way they live—and, in many cases, finding new ways to thrive. From Nepal to Patagonia and beyond, Vince journeys into mountains and deserts, forests and farmlands, to get an up close and personal view of our changing environment. Part science journal, part travelogue, Adventures in the Anthropocene recounts Vince’s journey, and introduces an essential new perspective on the future of life on Earth.
Author: Wallace D Wattles
Publisher: Independently Published
ISBN: 9781093141368
Category :
Languages : en
Pages : 200
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Book Description
THE SCIENCE OF WINNING LOVE + FREE BONUS Grab This GREAT Physical Book Now at a Limited-Time Discounted Price! FREE BONUS INCLUDED INSIDE! "There is a science of winning love and the essential part of this science consists in making the very most of yourself. Since your life's happiness, in the last analysis, must depend upon the happiness and harmony of your love relationships you should study deeply along these lines. Love is an effect and like causes always produce like effects. You can learn how to win the love of others by cultivating within yourself that which must unfailingly attract love from others. When you have learned this you have mastered the secret of happiness." - Wallace D, Wattles, "What the World Owes Us" Did Wallace D. Wattles, author of The Science of Getting Rich, The Science of Being Well, and The Science of Being Great, ever write The Science of Winning Love? The short answer is no. However, fortunately for us all, Mr. Wattles did write extensively on the science of winning love. This book contains a collection of those writings. To sweeten the deal, a free bonus has even been added to this book! As a thank you for purchasing this book, inside you'll receive free access to the publisher's "Constructive Science 101: 3 Keys to Getting What You Want" minicourse. It's a 4-part email course sent to you every other day in which you'll discover Wallace D. Wattles' simple, easy-to-understand formula for success and lots more. Plus, you'll get a free subscription to the publisher's Constructive Science Newsletter filled with all-new, 100% original self-development tips and strategies to skyrocket your success. That minicourse and newsletter are yours for free as a thank you for purchasing this book! About the Author Wallace D. Wattles (1860-1911), who's best known for his classic masterpiece The Science of Getting Rich, was a late 19th/early 20th century American author who primarily wrote new thought and self-development books and articles. Although very little is known about him, his works are widely quoted and remain in print. Here's a Preview of What's Included Inside This Book... Introduction FREE BONUS Scientific Marriage God: The Servant of Man Marital Unhappiness: A New Remedy Courtship by Absent Treatment A Second Courtship What the World Owes Us As a Grain of Mustard Seed Marital Happiness Conclusion About Wallace D. Wattles About Tony Mase Other Books from Tony Mase Order your copy of this fantastic book today! This book is jam-packed with information, straight from Wallace D. Wattles. You even get access to an invaluable free bonus! If you're serious about your life, and if you'd like to win the love of others, scroll up and click or tap the "Add..." or "Buy..." button now. You really have nothing to lose! See you on the inside.
Author: Glen Vecchione
Publisher: Sterling Publishing Company, Inc.
ISBN: 9781402719103
Category : Juvenile Nonfiction
Languages : en
Pages : 220
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Book Description
Science fair projects that not only enhance learning about science, but also provide models for entries in science fairs.
Author: Jim Wiese
Publisher: John Wiley & Sons
ISBN: 0471220973
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
Dive headfirst into the science behind sports----and come up a winner! * Have you ever wondered if there's a secret to stopping a soccer ball, why ice skates have metal blades, or how a boat can sail into the wind? * Would you like to learn to balance like a gymnast, how to improve your free-throw ability, or how to swim like a shark? * Are you looking for exciting ideas for your next science fair project? If you answered "Yes" to any of these questions, then Sports Science is for you! From basketball to biking to snowboarding and more, you'll discover the science behind all your favorite sports. Dozens of fun-filled activities help you see for yourself how a batter can hit a 90-mile-an-hour pitch, why a "spiral" is the best way to throw a football, how the surface of a ball affects its bounce, and much, much more. All of the projects are safe and easy to do, and all you need is everyday stuff from around the house. So take the plunge and get ready for Sports Science fun!
