Winning Marketing Strategy PDF Download
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Author: Richard J. George (Ph. D.)
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 223
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Book Description
Author: Richard J. George (Ph. D.)
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 223
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Book Description
Author: Barry Feig
Publisher: Addison Wesley
ISBN:
Category : Markedsføringsledelse
Languages : en
Pages : 430
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Book Description
This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Jenna Tiffany
Publisher: Kogan Page Publishers
ISBN: 1789667429
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Author: Resit Gulec
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Resit Gulec, a success-proven 10-figure exit entrepreneur, is going through a 7-step framework to skyrocket any business. Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, and building high-value brands. Align your marketing and promotion efforts with business strategy to maximize Return on Investment. Fundamentals of Marketing - Explore the influences that affect customer purchases. Identify the bricks of a successful marketing strategy. Step 1 - Develop Marketing Strategy The first step to skyrocketing your business is developing winning marketing strategies. In this section of the book, you will go through the key elements of marketing strategy, marketing mix, and 4P's of marketing. Then you will see the supply-demand balance, 4S web-marketing mix, and market sizing. Generate your unique marketing strategy to secure the desired corner in the marketplace. Step 2 - Segment Your Target Audience: Market Segmentation The second step to rocket your business is segmenting your market. In this section, you will see empathy mapping, market segmentation, and the STP marketing model which helps to categorize the target audience into different groups, so effective marketing strategies can be created for each group. Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively. Step 3 - Launch Product/Service The third step to rocket your business is launching products or services. You will go through the product lifecycle, content marketing, and product diffusion curve in this section. Content is king in today's marketing world. Learn how to develop engaging content for your audience. Step 4 - Manage Customer Engagement & Journey The fourth step to skyrocketing your business is managing customer engagement and journey. In this section, you will learn the sales funnel, customer journey maps, business ethnography, and designing future-state customer journeys. Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process. Step 5 - Build & Grow Reputable Brands The fifth step to rocket your business is building and growing reputable brands. In this section, you will go through perceptual mapping, the brand pyramid, Kapferer's Brand Identity Prism, and how to build a positive corporate brand reputation. Step 6 - Target the Right Audience In the 6th step, you will learn how to target the right audience using focus groups, the marketing research mix, developing personas, and the Ansoff matrix. Step 7 - Grow, Grow, Grow - Skyrocket Your Business In the last step, you will go through customer intimacy, Keller's Brand Equity Model, the buy-sell hierarchy, and the net promoter score. Rome was not built in one day. You will learn the steps to create a strong and reputable brand. Are you an entrepreneur, small business owner, or marketing professional? This book is for you!
Author: Laurence Vincent
Publisher: Kaplan
ISBN: 9780793155606
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.
Author: Paul Fifield
Publisher: Routledge
ISBN: 0750686316
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Author: Geraldine A. Larkin
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Getting started : or, nothing occurs in a vacuum - The situational analysis - What is a market? Or, will anyone buy this product? - Defining your market : using specific measurements - Tuning your market definition - Nitty gritty research - Finding your customers for feedback - The competition - Positioning - Public relations - Putting it all together.
Author: Lars Finskud
Publisher: Business Expert Press
ISBN: 1606490443
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
Author: William Winston
Publisher: Routledge
ISBN: 1317957776
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
