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Author: Mojca Ramšak
Publisher: Springer
ISBN: 3319166611
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Author: Mojca Ramšak
Publisher: Springer
ISBN: 3319166611
Category : Business & Economics
Languages : en
Pages : 56
Get Book Here
Book Description
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Author: LISA. GRANIK
Publisher:
ISBN: 9781913022006
Category :
Languages : en
Pages :
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Book Description
The Republic of Georgia (Sakartvelo) is home to over 500 indigenous Vitis viniferavarieties and has an unparalleled and unbroken history for over 8000 vintages. Rising from the rubble of the former Soviet Union, Georgia is unique in resurrecting its unique winemaking tradition while at the same time rediscovering the distinctiveness of its native varieties. Wine is arguably more important to Georgia than to any other country. Virtually every family farm grows grapes and produces wine and these households represent nearly half of the country's households and employment. Wine accounted for a full 5 per cent of all Georgian exports in 2013, and Georgian wines have always been regarded as among the world's finest even while they were unknown in the West. Granik's book is the first substantive, definitive book on Georgian wine. It is divided into topical chapters, with the introductory chapters on wine history also providing a general overview of Georgian wine culture. The heart of the book resides in a detailed examination of Georgian grape varieties, key vineyard areas, and wine styles, followed by profiles of contemporary Georgian producers. Granik analyses the most important 40 grape varieties in current production. The country has 18 regions that have been accorded a Protected Designation of Origin (PDO), but although Georgia now has more than 250 wine producers, only a limited number of these have a focus on quality on top of a mission for Georgia to be recognized as a 'classic' wine region in the minds of the world's oenophiles. It is on these producers that Granik focuses in her profiles of the country's winemakers.
Author: Jill Conner Browne
Publisher: Crown Archetype
ISBN: 1400082854
Category : Humor
Languages : en
Pages : 225
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Book Description
To know the Sweet Potato Queens is to love them, and if you haven't heard about them yet, you will. Since the early 1980s, this group of belles gone bad has been the toast of Jackson, Mississippi, with their glorious annual appearance in the St. Patrick's Day parade. In The Sweet Potato Queens' Book of Love, their royal ringleader, Jill Conner Browne, introduces the Queens to the world with this sly, hilarious manifesto about love, life, men, and the importance of being prepared. Chapters include: • The True Magic Words Guaranteed to Get Any Man to Do Your Bidding • The Five Men You Must Have in Your Life at All Times • Men Who May Need Killing, Quite Frankly • What to Eat When Tragedy Strikes, or Just for Entertainment • The Best Advice Ever Given in the Entire History of the World From tales of the infamous Sweet Potato Queens' Promise to the joys of Chocolate Stuff and Fat Mama's Knock You Naked Margaritas, this irreverent, shamelessly funny book is the gen-u-wine article.
Author: Edward William Fitzalan-Howard
Publisher: Assouline Publishing
ISBN: 1614285292
Category : Travel
Languages : en
Pages : 6
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Book Description
The British monarchy’s rich and storied heritage has been preserved for centuries, and The Queen’s People, made with Royal Household approval, presents a magnificent collection of photography that brings Queen Elizabeth II and important members of Her Majesty’s court to life as rarely seen before. Featuring forty-two unique portraits by prominent British photographer Hugo Rittson Thomas, this hand-bound limited-edition volume captures the pageantry of the Royal Court’s intricate ceremonial dress and regalia, and highlights the pride each individual takes in serving his or her nation and sovereign. A historical essay by the Garter Principal King of Arms completes this grand tome.
Author: Matt Harvey
Publisher: Routledge
ISBN: 1135079749
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Author: Mojca Ramšak
Publisher: Springer Nature
ISBN: 3030892247
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Author: Alice Feiring
Publisher: Ten Speed Press
ISBN: 0399582436
Category : Cooking
Languages : en
Pages : 178
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Book Description
A compact illustrated guide to the emerging and enormously popular category of natural wine, a style that focuses on minimal intervention, lack of additives, and organic and biodynamic growing methods. Today, wine is more favored and consumed that it's ever been in the United States--and millennials are leading the charge, drinking more wine than any other generation in history. Many have been pulled in by the tractor beam of natural wine--that is, organic or biodynamic wine made with nothing added, and nothing taken away--a movement that has completely rocked the wine industry in recent years. While all of the hippest restaurants and wine bars are touting their natural wine lists, and while more and more consumers are calling for natural wine by name, there is still a lot of confusion about what exactly natural wine is, where to find it, and how to enjoy it. In Natural Wine for the People, James Beard Award-winner Alice Feiring sets the record straight, offering a pithy, accessible guide filled with easy definitions, tips and tricks for sourcing the best wines, whimsical illustrations, a definitive list to the must-know producers and bottlings, and an appendix with the best shops and restaurants specializing in natural wine across the country, making this the must-buy and must-gift wine book of the year.
Author: June Diane Raphael
Publisher: Workman Publishing Company
ISBN: 1523502975
Category : Political Science
Languages : en
Pages : 257
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Book Description
“Over the last few years we’ve seen a remarkable surge of women running for office, and even better, winning. Running takes courage, passion, and commitment, but it also takes books like this. June and Kate have created a wonderful resource for women as they think about taking the leap.”—Hillary Rodham Clinton Turn “can I do this?” into “yes, I can!” Join the growing wave of women leaders with Represent, an energetic, interactive, and inspiring step-by-step guide showing how to run for the approximately 500,000 elected offices in the US. Written with humor and honesty by writer, comedian, actress, and activist June Diane Raphael and Kate Black, former chief of staff at EMILY’s list, Represent is structured around a 21-point document called “I’m Running for Office: The Checklist.” Doubling as a workbook, Represent covers it all, from the nuts and bolts of where to run, fundraising, and filing deadlines, to issues like balancing family and campaigning, managing social media and how running for office can work in your real life. With infographics, profiles of women politicians, and wisdom and advice from women in office, this is a must-own for any woman thinking of joining the pink wave.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
CMJ New Music Report is the primary source for exclusive charts of non-commercial and college radio airplay and independent and trend-forward retail sales. CMJ's trade publication, compiles playlists for college and non-commercial stations; often a prelude to larger success.
Author: Tanya Boteju
Publisher: Simon & Schuster Books for Young Readers
ISBN: 1534430652
Category : Young Adult Fiction
Languages : en
Pages : 384
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Book Description
“Poignant and important.” —Refinery29 “A bright and sparkly celebration of love and self-acceptance.” —Kirkus Reviews Judy Blume meets RuPaul’s Drag Race in this funny, feel-good debut novel about a queer teen who navigates questions of identity and self-acceptance while discovering the magical world of drag. Perpetually awkward Nima Kumara-Clark is bored with her insular community of Bridgeton, in love with her straight girlfriend, and trying to move past her mother’s unexpected departure. After a bewildering encounter at a local festival, Nima finds herself suddenly immersed in the drag scene on the other side of town. Macho drag kings, magical queens, new love interests, and surprising allies propel Nima both painfully and hilariously closer to a self she never knew she could be—one that can confidently express and accept love. But she’ll have to learn to accept lost love to get there. From debut author Tanya Boteju comes a poignant, laugh-out-loud tale of acceptance, self-expression, and the colorful worlds that await when we’re brave enough to look.
